AB Testing Uncategorized What is A/A testing? And why should marketers pay attention to it? If you work in the world of ecommerce or marketing, you are probably no stranger to the concept of A/B testing. A/B testing, which allows marketers to compare different variations (variation A and variation B) of their website against their live traffic, helps pinpoint exactly what website changes need to be implemented in order to […] Written by ConvertCart July 14, 2020March 9, 2021
AB Testing B2B Conversion Rate Optimization The A/B test that won an election It’s no surprise that winning an election takes hard work and dedication, hundreds of thousands of monetary donations, and the support of millions of people. However, a lesser-known secret to success, one that helped former President Barack Obama win the presidential election in 2008, is A/B testing. A/B testing, a method that allows marketers to […] Written by ConvertCart July 7, 2020July 7, 2020
AB Testing Multivariate Testing What is Multivariate Testing? Anyone who has ever managed an ecommerce website knows that making a seemingly insignificant change to a website can make a major difference. Something as simple as changing the font style or the location of a call-to-action button on a website can end up being the deciding factor between whether a website visitor will continue […] Written by ConvertCart June 12, 2020July 2, 2020
AB Testing Conversion Rate Optimization What is A/B Testing? Every business owner knows that in order to continue to grow and stay profitable, they need to provide a positive experience for their customers. However, this is often easier said than done. All too often businesses find themselves guessing at what features to change or adjust in order to boost specific metrics and optimize their […] Written by ConvertCart June 5, 2020July 1, 2020
AB Testing B2B Conversion Rate Optimization E-commerce The Psychology of an Online Shopper When a business markets a particular product, shoppers react positively or negatively to this marketing based on their own personal experiences and beliefs. This means it is crucial for businesses to make sure they understand and appeal to their target audience when they communicate with consumers. Written by Divyendu Mishra April 7, 2020June 12, 2020
AB Testing B2B Conversion Rate Optimization E-commerce Multivariate Testing Why it is Ridiculously Hard for eCommerce businesses to work on Conversion Rate Optimization ile every e-commerce business owner knows just how important conversions are when it comes to building their bottom line, many have difficulty figuring out how to raise their conversion rates efficiently. Conversion rate optimization takes time, money, knowledge, and patience, and it can still be a challenge for businesses, especially those without the resources of enterprise businesses. Written by Anand Singh March 17, 2020March 9, 2021
AB Testing B2B Conversion Rate Optimization E-commerce Three Tips for Better Product Discovery There are many benefits that can come from optimizing your product discovery. Not only will your product discovery time help you make online shopping easier for your customers, but it will also help raise your profitability and your conversion rate. Written by Divyendu Mishra March 4, 2020March 12, 2020
AB Testing Conversion Rate Optimization Multivariate Testing AB testing vs Multivariate testing If you work in the eCommerce industry, you have probably heard of the terms A/B testing and multivariate testing. These testing methods are tools that eCommerce business owners, marketers, and website designers can use to provide consumers with better online shopping experiences through experimentation. All eCommerce business owners have the same goal: to boost their […] Written by Divyendu Mishra March 4, 2020June 7, 2020
