It’s no surprise that winning an election takes hard work and dedication, hundreds of thousands of monetary donations, and the support of millions of people. However, a lesser-known secret to success, one that helped former President Barack Obama win the presidential election in 2008, is A/B testing. A/B testing, a method that allows marketers to […]
ile every e-commerce business owner knows just how important conversions are when it comes to building their bottom line, many have difficulty figuring out how to raise their conversion rates efficiently. Conversion rate optimization takes time, money, knowledge, and patience, and it can still be a challenge for businesses, especially those without the resources of enterprise businesses.
Conversion Rate Optimization is making waves in the digital marketing world. Rand Fishkin, the founder of Moz and SparkToro, dubbed it as “the most important marketing activity.” Neil Patel named CRO as one of the most important trends in digital marketing in 2019 and onwards. As traffic generation becomes more expensive due to intensifying competition, […]