Conversion Rate Optimization

  1. Conversion Rate Optimization
Seven out of 10 people abandon their carts before checkout, leaving e-commerce business owners wondering ‘How can I increase my website checkout rate?’. Baymard Institute’s research throws some light on the possible reasons. Source Looking the graph above, it is pretty evident that the core reasons most ecommerce business founders are not able to increase […]
  1. Conversion Rate Optimization
  2. E-commerce
The eCommerce industry has become extremely competitive. Despite the US eCommerce retailers spending $23.50 billion every year on online advertising, buyers can get distracted while shopping online. On average, 69.89% of shoppers will add something to the shopping cart but end up leaving without buying anything, leading to shopping cart abandonment.  The average conversion rate […]