Since the General Data Protection Regulation (GDPR) policy went into effect in 2018, many e-Commerce merchants have worried about how to build email subscriber lists for email marketing. This European Union privacy regulation seeks to ensure that consumers have more control over their private information by requiring businesses to follow a few crucial steps when […]
ile every e-commerce business owner knows just how important conversions are when it comes to building their bottom line, many have difficulty figuring out how to raise their conversion rates efficiently. Conversion rate optimization takes time, money, knowledge, and patience, and it can still be a challenge for businesses, especially those without the resources of enterprise businesses.
The same way that you hate missing out on the chance to take advantage of opportunities you would enjoy, your potential customers hate missing out, too. In fact, there is a phenomenon known as “the fear of missing out” (FOMO) that refers to this feeling and the fact that consumers will do almost everything they can to avoid it.
The term social proof was coined by a popular psychologist – Robert Cialdini. His Social Proof principle gained instant popularity and became the world’s favorite influence approach. Social proof is an effective way to convince visitors by indirectly telling them, “People like you have purchased this product, so you should consider buying it too!” As […]
The average conversion rate across the eCommerce industry is between 2 and 3%. Even the top 25% of companies only manage 5.31%. If you’re running advertisements and have good daily traffic coming to your site, and yet your visitor-to-customer conversion rate is low, then your website experience may have a problem that has to be […]
Conversion Rate Optimization is making waves in the digital marketing world. Rand Fishkin, the founder of Moz and SparkToro, dubbed it as “the most important marketing activity.” Neil Patel named CRO as one of the most important trends in digital marketing in 2019 and onwards. As traffic generation becomes more expensive due to intensifying competition, […]
As an online shopper, you may have abandoned plenty of carts yourself. However, as an e-commerce shop owner, you would always hope that a good number of people complete a purchase instead of leaving their carts behind. Shopping cart abandonment is the bane of the e-commerce industry. Current statistics put shopping cart abandonment at 75% […]