E-commerce

  1. Conversion Rate Optimization
  2. E-commerce
The eCommerce industry has become extremely competitive. Despite the US eCommerce retailers spending $23.50 billion every year on online advertising, buyers can get distracted while shopping online. On average, 69.89% of shoppers will add something to the shopping cart but end up leaving without buying anything, leading to shopping cart abandonment.  The average conversion rate […]
  1. E-commerce
Businesses that want to increase their conversion rates and their profitability must incorporate eCommerce personalization on their website. It might seem insignificant but a failure to incorporate personalization into their marketing strategies has costed businesses over $756 billion. What is eCommerce Personalization? Ecommerce personalization is a concept that you can use to send individualized product […]