1. E-commerce
The term social proof was coined by a popular psychologist – Robert Cialdini. His Social Proof principle gained instant popularity and became the world’s favorite influence approach.  Social proof is an effective way to convince visitors by indirectly telling them, “People like you have purchased this product, so you should consider buying it too!” As […]
  1. B2B
  2. Conversion Rate Optimization
  3. E-commerce
Conversion Rate Optimization is making waves in the digital marketing world. Rand Fishkin, the founder of Moz and SparkToro, dubbed it as “the most important marketing activity.” Neil Patel named CRO as one of the most important trends in digital marketing in 2019 and onwards. As traffic generation becomes more expensive due to intensifying competition, […]
  1. Conversion Rate Optimization
  2. E-commerce
An increasing number of people are shopping online using their mobile devices lately. You would think this is great news—your potential customers can reach you from anywhere they happen to be. Unfortunately, the shift to mobile eCommerce has brought with it a growing and pervasive problem: a marked increase in shopping cart abandonment. The smaller […]