Anyone who has ever managed an ecommerce website knows that making a seemingly insignificant change to a website can make a major difference. Something as simple as changing the font style or the location of a call-to-action button on a website can end up being the deciding factor between whether a website visitor will continue […]
ile every e-commerce business owner knows just how important conversions are when it comes to building their bottom line, many have difficulty figuring out how to raise their conversion rates efficiently. Conversion rate optimization takes time, money, knowledge, and patience, and it can still be a challenge for businesses, especially those without the resources of enterprise businesses.
If you work in the eCommerce industry, you have probably heard of the terms A/B testing and multivariate testing. These testing methods are tools that eCommerce business owners, marketers, and website designers can use to provide consumers with better online shopping experiences through experimentation. All eCommerce business owners have the same goal: to boost their […]