AB Testing Uncategorized What is A/A testing? And why should marketers pay attention to it? If you work in the world of ecommerce or marketing, you are probably no stranger to the concept of A/B testing. A/B testing, which allows marketers to compare different variations (variation A and variation B) of their website against their live traffic, helps pinpoint exactly what website changes need to be implemented in order to […] Written by ConvertCart July 14, 2020July 20, 2020
