apliiq
How Convertcart helped Apliiq Improve Site-Wide Conversions by 69.28%
Apliiq is a California-based print-on-demand apparel company that helps brands create custom clothing through embroidery, printing, labels, patches, and other customization services. Convertcart partnered with Apliiq to improve site-wide conversions through a continuous experimentation program focused on reducing friction, improving product discovery, and optimizing the customer journey. Over two years of continuous optimization, the engagement resulted in a 69.28% increase in site-wide conversions, a 95.16% increase in revenue, and significant improvements in visitor engagement and average order value.
When you partner with Convertcart, not only do you get a purpose-built platform to drive more conversions, you get a team of experts to help you identify opportunities, execute experiments, and drive real results.
The Objective
The team at Apliiq was no stranger to CRO. Having researched, tried, and tested several tools themselves, they saw a wide gap between what was promised and ultimately delivered.
The management consisted of individuals who understood the nature of hypothesis testing and most importantly, the science behind it.
Ian knew exactly what he wanted when he met Convertcart: he wanted to make sure the website does a great job at communicating their USPs — and turned more visitors into buyers.
The Key Results
Convertcart’s reviewed Apliiq’s user behavior using deep funnel analytics — to identify the top areas that caused friction for shoppers.
Fast forward two years and hundreds of improvements, here’s how things have changed:
69.28%
improvement in site-wide conversions
43.56%
more
repeat visitors
36.68%
more
new visitors
95.16%
increase in revenue
And Apliiq’s marketing ROI has grown steadily over the years:
Let’s break down how Convertcart helped Apliiq enhance user experience across the board.
Making top-converting pages easily discoverable
PROBLEM
25.80%
Conversion
rate increase
38%
Revenue improvement (approx.)
10.27%
Website
Level Gain
Implementing subtle conversion triggers
PROBLEM
11.80%
Overall
Conversion rate
10%
Revenue improvement (approx.)
5.42%
Website
Level Gain
Conversion optimization is as essential as email marketing for any eCommerce website. If you are looking to grow, you have no choice but to continually improve your website experience.
Nudging bulk purchases
PROBLEM
But many users did not stop to see the matrix while checking out, and missed out on purchasing more to avail a discount.
30.02%
Overall
Conversion rate
8.6%
Website
Level Gain
Fostering design-driven growth
PROBLEM
32.10%
Overall
Conversion rate
42%
Additional Orders
14.97%
Website
Level Gain
This is not just a basic red button/green button testing. Convertcart will find real insights to improve your customer's experience and make your website more engaging, user friendly, and trustworthy.
Frequently Asked Questions
Apliiq wanted to improve site-wide conversions while creating a smoother shopping experience for customers. The goal was to reduce friction throughout the buying journey and increase the percentage of visitors who completed a purchase.
Convertcart implemented a continuous conversion rate optimization (CRO) program that involved identifying customer friction points, prioritizing opportunities, and validating improvements through controlled A/B tests. The engagement focused on optimizing the customer journey rather than relying on one-time design changes.
The optimization program helped Apliiq achieve a 69.28% increase in site-wide conversions. The engagement also contributed to higher revenue, stronger customer engagement, and improvements in average order value through continuous experimentation.
Continuous experimentation allows ecommerce brands to validate ideas with real customer behavior instead of assumptions. By running and measuring multiple A/B tests over time, Convertcart was able to identify the changes that produced sustainable improvements in conversion performance.
Any ecommerce business looking to increase conversions, improve user experience, or generate more revenue from existing traffic can benefit from an ongoing experimentation program. Continuous CRO helps businesses make data-backed decisions and prioritize changes with measurable business impact.