Tikva
Tikva Drink Achieves 45% Higher Click Rates and 266% Revenue Growth (Workflows) with Engage
Industry: Wellness & Nutrition
Platform Transition: Klaviyo → Engage
- 266% growth in automated flow revenue after switching to Engage.
- 45% higher click rates driven by improved design and targeting.
- 541% more orders and 495% revenue growth from cross-sell flows.
- 90× increase in orders and +787% revenue per recipient from VIP workflow.
About Tikva Drink
Tikva is a wellness brand built around a simple promise: natural, science-backed heart health for life.
Their subscription-based supplements already had loyal fans — but their website and email experience didn’t live up to the product quality.
Customers often found it confusing to manage subscriptions or find the right product information. The brand’s owner was even handling subscription edits manually.
That’s when email marketing became the lifeline — a way to educate, retain, and grow revenue consistently.
Tikva had been using Klaviyo, but several challenges were holding them back:
- Weak automation flows — few touchpoints beyond basic campaigns.
- No replenishment or upsell journeys to maximize lifetime value.
- ~13,000 subscribers but no structured strategy behind them.
The ROI was decent, but the opportunity to turn email into a predictable, scalable revenue driver was still untapped.
The Solution: Transitioning to Engage
Convertcart helped Tikva migrate from Klaviyo to Engage, replicating the existing content as a baseline — and then building designs alongside intelligent, brand-specific automations that would educate, engage, and convert.
This phased approach stabilized results first, then systematically unlocked new revenue streams.
| Workflow Name | Primary Goal | Key Performance Highlights |
|---|---|---|
| Thank you Emails (First-time buyers) | Guide new customers on product use and build early trust in the brand's mission. | 60.7% Open Rate and 7.33% Click Rate. |
| Replenishment Subscription Flow | Convert one-time buyers into loyal, recurring subscribers to maximize CLV. | 71% Open Rate and 5.56% Conversion Rate. |
| Customer Thank you Emails (Cross-Sell) | Extend post-purchase value with exclusive offers to drive repeat engagement. | Orders improved by 541% and revenue grew by 495% compared to Klaviyo. |
| Browse Abandonment Flow | Re-engage visitors who viewed products but did not purchase. | 113.04% increase in total orders and 103.18% lift in total revenue. |
| VIP Customers | Acknowledge and reward the most loyal shoppers (5+ purchases) with exclusive perks. | 90X increase in total orders and revenue. |
Key Email Workflows:
1. Thank you Emails - first time buyers
This flow introduced customers to Tikva’s mission — guiding them on how to use the product, what results to expect, and why consistency matters.
Emails blended education and empathy: FAQs, testimonials, “we’re here to help” support, and real customer stories.
By giving new buyers clarity and confidence, Tikva built trust early:
Convertcart designed these emails in a way that helps new users feel supported and confident by explaining the brand’s story, offering clear FAQs, and providing direct contact options for help.
The customer reviews build trust through real experiences and measurable results. Overall, it creates reassurance and encourages users to stay consistent on their wellness journey.
This workflow has become one of Tikva’s most reliable revenue drivers, consistently delivering strong performance. With an impressive 60.7% open rate — higher than industry benchmarks — and a 7.33% click rate, it demonstrates exceptional audience engagement. Its consistent results highlight how well it resonates with Tikva’s customers, driving loyalty and generating steady, high-quality revenue for the brand.
2. Replenishment Subscription Flow
Designed to move one-time buyers into subscribers, this flow explained why 4–6 months of consistent use is essential for results.
It positioned subscriptions not as a sales push, but as the logical path to better health outcomes.
The Replenishment Subscription workflow achieved an outstanding 71% open rate and a 5.56% conversion rate, making it one of Tikva’s best-performing automations. Its primary goal was to maximize Customer Lifetime Value (CLV) by turning one-time buyers into loyal, recurring subscribers. By emphasizing consistency and long-term health benefits, this flow successfully nurtured trust and encouraged repeat purchases, driving steady growth in subscription revenue.
3. Customer Thank you Emails (Cross Sell Flow)
This Customer Thank You Email exemplifies how a well-timed, emotionally engaging message can extend post-purchase value. By combining heartfelt appreciation with an exclusive 24-hour offer, the campaign drives repeat engagement while strengthening brand loyalty.
The personalized tone, clear product presentation, and urgency-based CTA structure are all powered seamlessly by the automation capabilities of Engage—ensuring each customer receives a relevant, high-converting experience at just the right moment.
On account of these changes, orders improved by 541% and the revenue grew by 495% when compared to Klayvio.
| Metric | Engage | Klaviyo | Improvement |
|---|---|---|---|
| Open rate | 77.28% | 46.57% | +65.94% |
| Click rate | 13.08% | 1.56% | +738.46% |
4. Browse Abandonment Flow
These browse abandonment emails from Tikva were launched to re-engage visitors who viewed Tikva’s products but didn’t complete a purchase.
The workflow nurtures interest by reminding users of the product’s health benefits, building trust with testimonials, and showcasing alternative or complementary items. Each email progressively increases urgency (“Your Last Reminder”) while maintaining a supportive, wellness-focused tone.
The benefit for Tikva is twofold: it recovers potentially lost sales by bringing hesitant browsers back to the site and strengthens brand recall through consistent, science-backed messaging that reinforces credibility and encourages conversion. The improvement in engagement can be seen below:
| Metric | Engage | Klaviyo | Improvement |
|---|---|---|---|
| Open rate | 56.64% | 44.73% | +26.63% |
| Click rate | 13.51% | 4.13% | +227.12% |
The browse abandonment workflow drove strong performance, delivering a 113.04% increase in total orders, a 103.18% lift in total revenue, and an impressive 460.49% improvement in revenue per recipient.
5. VIP Customers
Designed for Tikva’s most loyal shoppers, this flow celebrated VIP customers with five or more purchases, acknowledging their continued trust in the brand. It reinforced customer loyalty by highlighting their VIP status and offering exclusive discounts and perks on an ongoing basis.
This flow increased total orders and revenue by over 90X and drove the revenue per recipient up by over 787%
Engagement Metrics:
| Metric | Engage | Klaviyo | Improvement |
|---|---|---|---|
| Open rate | 57.20% | 43.54% | +31.37% |
| Click rate | 8.62% | 1.50% | +474.67% |
Core Strategy Behind Tikva’s Campaigns
Tikva’s campaigns educate, inspire, and build trust before they sell. They use storytelling + science + seasonal relevance to keep things fresh, while always circling back to the brand’s mission: offering hope and natural solutions for heart health.
1. Education First, Sales Second
- Every campaign educates about heart health, nitric oxide, absorption, prevention, or lifestyle.
- By positioning Tikva as the guide (not just a product), customers feel informed and empowered, which builds trust.
2. Storytelling as Proof
- Don’s story (the founder’s father) is at the heart of the brand. We consistently return to it because it’s emotional, relatable, and credible.
- Customer testimonials are layered in to show real-world results
3. Prevention & Hope as Themes
- Unlike many supplement brands that focus only on fixing a problem, Tikva focuses on preventing it and giving people hope for better health and freedom from medications.
4. Customer-Centered Community Building
- UGC/photo-sharing campaigns, travel pack thank-yous, and “we’re celebrating you” emails reinforce that customers are part of the Tikva family.
- This small family-owned brand positioning is woven throughout: “Our heart is to help as many people as possible.”
Harnessing the power of Engage, the campaigns delivered a strong boost to:
Conversions & Revenue
- +5% Placed Order Rate: Emails not only engaged better but led to more purchases.
- +13.30% Revenue per Campaign: Every campaign sent through Engage brought in more money.
- +9.68% Revenue per Recipient: Better monetization of each recipient shows improved ROI.
Engagement
| Metric | Engage | Klaviyo | Improvement |
|---|---|---|---|
| Delivery rate | 99.98% | 99.75% | +0.23% |
| Open rate | 65.57% | 63.78% | +2.81% |
| Click rate | 0.90% | 0.62% | +45.16% |
| Unsubscription rate | 0.16% | 0.22% | -27.27% |
| Bounce rate | 0.03% | 0.25% | -88.00% |
- +2.81% higher Open Rates: subject lines resonated better.
- +45.16% higher Click Rates: cleaner design and sharper CTAs drove action.
Better List Hygiene
- 88% lower Bounce Rate thanks to Engage’s superior validation.
- 27% lower Unsubscribe Rate, proving more relevant targeting and content.
By shifting to Engage, Tikva not only improved every key email metric but also activated revenue streams Klaviyo left underutilized.
Assisted Revenue & ROI Impact
| Month | Assisted Revenue Contribution | ROI |
|---|---|---|
| Apr '25 | 40.35% | 46 |
| May '25 | 35.76% | 40 |
| Jun '25 | 36.67% | 30 |
| Jul '25 | 44.50% | 44 |
| Aug '25 | 36.10% | 33 |
| Sep '25 | 40.94% | 49 |
By migrating to Engage and partnering with Convertcart, Tikva Drink didn't just fix a broken email experience—they transformed it into a predictable, high-ROI growth engine.
The dramatic 266% flow revenue growth and 45% higher click rates prove that a customer-centric, science-backed strategy, powered by superior automation, can turn an underutilized channel into a reliable and substantial share of total brand revenue, setting Tikva up for sustained, scalable success