Gloves | Case Study | Convertcart

41%

Success rate

95+

Experiments run

127%

Overall Website Gain

🧤 How Gloves.com Improved Conversions with Targeted CRO Experiments

Gloves.com is a leading provider of premium quality gloves, serving professionals and consumers across industries. Known for its commitment to safety, comfort, and performance, Gloves.com offers a wide variety of gloves tailored for healthcare, industrial, and personal use. With a strong e-commerce presence, the brand focuses on delivering trust, product reliability, and a seamless shopping experience to its customers.

1. Building Trust & Credibility

Trusted by Seals in PP (Mobile)

Problem:

97% of mobile users dropped off product pages as they lacked a clear assurance of product and payment credibility, leading to hesitation.

Hypothesis:

Displaying trust seals prominently on mobile product pages would increase user confidence and reduce abandonment.

Implementation:

Added trusted seals within product pages on mobile.

Results:

+23.10% campaign gain and +6.71% website gain.

Testimonial Carousel (Mobile)

Problem:

Shoppers could not easily access customer experiences, lowering trust in products.The team noted that only 18% of users traversed to view product pages from the home page.

Hypothesis:

Highlighting testimonials on the homepage in a mobile-friendly carousel would boost buyer confidence.

Implementation:

Introduced a testimonial carousel showcasing authentic reviews on mobile product pages.

Results:

+26.74% campaign gain and +3.82% website gain.

This experiment resulted in a 46% increase in Home > Product page movement.

2. Enhancing Product Discovery & Engagement

Integrating Size Calculator on Product Page (Desktop)

Problem:

On our analysis of customer reviews, we noted that users struggled to choose the right glove size, leading to drop-offs at the product page.

Hypothesis:

Adding an easy-to-use size calculator would reduce uncertainty and improve add-to-cart rates.

Implementation:

Integrated a size calculator directly on desktop product pages.

2. Enhancing Product Discovery & Engagement

Results:

+36.09% campaign gain and +22.18% website gain.

Quickview (Mobile)

Problem:

Mobile users faced friction in exploring product details from the category page, reducing engagement. Category abandonment stood at 95.3%

Hypothesis:

Allowing shoppers to view details in a quick popup would streamline browsing and encourage cart additions.

Implementation:

Implemented a Quickview feature for mobile users.

Results:

+22.02% campaign gain and +9.27% website gain.

On account of this experiment the number of conversions from the category page improved by 7%.

Product Discovery Wizard (Mobile)

Problem:

Many shoppers were unsure which gloves suited their needs, resulting in drop-offs.

Hypothesis:

A guided product discovery wizard would simplify decision-making and improve conversions.

Implementation:

Added an interactive wizard to help users find gloves by use case.

Results:

+11.25% campaign gain and +2.69% website gain.

3. Driving Conversions with Incentives

Daily Shipping Timer (Desktop)

Problem:

Uncertainty around delivery timelines discouraged purchases.The team noted 87% drop offs on account of the same.

Hypothesis:

Adding a countdown timer for daily shipping would create urgency and reduce hesitation.

Implementation:

Displayed a real-time shipping countdown on desktop product pages.

Results:

+30.76% campaign gain and +13.68% website gain.

Post running the experiment the quantum of users who moved ahead and placed an order increased by 22%.

50% Discount Seal (Desktop & Mobile)

Problem:

Discount promotions were not clearly visible, limiting their impact on conversions.

Hypothesis:

Highlighting discount seals prominently would drive urgency and higher cart additions.

Implementation:

Added a 50% discount seal on desktop and mobile product pages.

Results:

Desktop: +18.31% campaign gain and +11.05% website gain

Mobile: +5.36% campaign gain and +1.54% website gain

Frequently Bought Together (FBT) Upsell (Desktop)

Problem:

Customers often missed out on complementary products, reducing AOV (Average Order Value).

Hypothesis:

Featuring 'Frequently Bought Together' bundles would increase upsells and order size.

Implementation:

Added an FBT upsell module on desktop product pages.

Frequently Bought Together (FBT) Upsell (Desktop)

Results:

+30.00% campaign gain and +6.72% website gain.

4. Improving Navigation & Shopping Experience

Accordion Revamp (Desktop)

Problem:

Product details were difficult to scan, causing information overload for desktop users.

Hypothesis:

A cleaner accordion layout would improve readability and engagement.

Implementation:

Redesigned the product page accordion for better content visibility.

4. Improving Navigation & Shopping Experience

Results:

This experiment resulted in an 9% increase in the number of users reviewing more data via the accordion.

+10.26% campaign gain and +4.51% website gain.

Hero Image Banner (Mobile & Tablet)

Problem:

Homepage lacked strong engagement cues, leading to poor funnel movement.

Hypothesis:

Highlighting promotions in a bold hero banner would improve click-throughs and conversions.

Implementation:

Added a responsive hero banner with clear CTAs.

Results:

+30.48% campaign gain and +4.23% website gain.

On account of this experiment, 9.63% of users clicked on the “Save now” CTA and converted.

Box Sticker in CategoryPage (Desktop & Mobile)

Problem:

Users were often not aware of promotions or offers while on the category page, reducing final conversions.

Hypothesis:

Displaying promotional box stickers on the category page would reinforce urgency and value.

Implementation:

Added visual box stickers in both desktop and mobile category pages.

Results:

Desktop: +23.55% campaign gain and +8.72% website gain

Mobile: +33.46% campaign gain and +6.27% website gain

Shop by Quantity (Desktop & Mobile)

Problem:

Users had difficulty ordering in bulk efficiently.

Hypothesis:

Introducing a shop-by-quantity feature would make bulk ordering easier and faster.

Implementation:

Added shop-by-quantity selectors to both desktop and mobile versions.

Results:

Clicks on Add to cart increased by 73% through this experiment.

Desktop: +12.58% campaign gain and +4.99% website gain

Mobile: +6.13% campaign gain and +1.54% website gain

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