Greentoe
35
Experiments run
79%
Increase in offers placed
45%
Experiment success rate
46%
Overall Website Gain
Driving Growth and Trust: A Strategic CRO Partnership with Greentoe.com
Greentoe.com offers a unique e-commerce experience, allowing customers to "Make an Offer" or bid on electronics, appliances, and more, adding an engaging negotiation element to online shopping. This distinctive business model sets Greentoe apart from traditional retail sites.
CRO Experiments & Impact
1. Optimizing the Mobile Product Detail Page
The Challenge:
Customers were not engaging with the mobile product pages in a way that led to conversions. The existing design created a frustrating user experience that hindered their path to purchase.
The Solution:
The team redesigned the mobile product pages to provide a more intuitive and streamlined experience. The new layout improved how key product details were displayed, making it easier for customers to make a decision.
The Impact:
This customer-centric approach delivered significant gains. The experiment yielded a 9.83% lift in conversions for the campaign and a 10.76% increase in website conversions overall. The number of offers placed also grew by 3% confirming that a user-friendly mobile experience is a key driver of revenue.
2. Improving Site Navigation & Usability
Search Bar (Mobile & Desktop)
The Challenge:
On both mobile and desktop, users were struggling to find products quickly, which increased bounce rates and stalled the conversion funnel.
The Solution:
The search bar was improved on both platforms to enhance visibility and usability.
The Impact:
The usage of the search bar improved by 25% on desktop and 67% on mobile.
This experiment highlighted the importance of making it effortless to find products through improved search functionality. Across the campaign, mobile devices saw a significant gain of 12.17% and a 5% website gain, while desktop saw a modest gain of 2%.
This experiment highlighted the importance of making it effortless to find products through improved search functionality. Across the campaign, mobile devices saw a significant gain of 12.17% and a 5% website gain, while desktop saw a modest gain of 2%.
3. Overcoming User Anxiety & Building Trust
Highlighting FAQs (Mobile) & 'How it works' Video (Mobile)
The Challenge:
Greentoe’s unique "Make an Offer" model created customer anxiety and confusion, leading to checkout drop-offs.
The Solution:
Two separate mobile experiments were deployed to address this. The first highlighted FAQs about the pricing scheme, and the second embedded an explainer video to clarify the process.
The Impact:
Both experiments successfully built customer confidence. ‘Highlighting FAQs’ reduced anxiety amongst mobile users increasing the number of offers placed by 34% during this experiment. This experiment had a campaign level gain of 6.5% and website gain of 3%.
Showcasing a “How it works” video helped users understand the process better and boosted conversions by 4%.
Showcasing a “How it works” video helped users understand the process better and boosted conversions by 4%.
4. The Power of Personalization
Personalized Recommendation Modules (Mobile & Desktop)
The Challenge:
To increase product exploration and average order value (AOV) by providing tailored product suggestions.
The Solution:
Implemented personalized recommendation modules on both mobile and desktop platforms.
The Impact:
Both experiments were successful, demonstrating that personalization compounds value. The experiment on the mobile saw a campaign gain of 6.96% and a website gain of 2.87%, while the same on desktop experienced a campaign gain of 4.69% and a website gain of 2.52%.
5. Leveraging Social Proof & Urgency
Nth Bestseller in Category (Desktop) & Greentoe Now Sale (Mobile)
The Challenge:
To guide undecided shoppers and encourage faster decision-making.
The Solution:
On desktop, social proof was leveraged by highlighting category bestsellers. On mobile, a 'Greentoe Now Sale' was promoted to create a sense of urgency where a discounted rate was valid for a set period of time.
The Impact:
Both strategies successfully nudged buyers toward conversion. On account of the Nth Bestseller in Category (Desktop) which was shown to users on the product page, we saw a 6.43% increase in the funnel towards placing an order during the duration of the experiment.
For the 'Nth Bestseller in Category (Desktop)' experiment, the campaign gain was 8.51%, which resulted in a website gain of 2.76%. The 'Greentoe Now Sale (Mobile)' experiment had a campaign gain of 9.65%, contributing a 1.18% gain at the website level.
For the 'Nth Bestseller in Category (Desktop)' experiment, the campaign gain was 8.51%, which resulted in a website gain of 2.76%. The 'Greentoe Now Sale (Mobile)' experiment had a campaign gain of 9.65%, contributing a 1.18% gain at the website level.
Thanks to ConvertCart's strategic approach, Greentoe's experiment success rate is significantly higher than the industry standard.
This case study demonstrates that a continuous testing and optimization cycle is not just about isolated wins, but about building a more efficient, user-centric platform that drives sustained revenue growth and fosters long-term customer trust.
79% improvement in the number of Offers placed.
CRO success rate of 45% exceeded the industry benchmark of 20-30%.
Mobile-first optimizations drove top gains (10.76%).