hardwoodlumber

hardwoodlumber

ConvertCart casr study

44.7%

Uplift in site-wide conversion rate

37%

Higher repeat purchase rate

3x

Increase in email revenue

Hardwood Lumber started in 1958 as a local sawmill, and transformed into a nationally recognized producer of quality architectural millwork, stair treads and risers, butcher block countertops, and a full line of brushes and brooms.

Our Work

  • Introduced Lean User Interface - 22X revenue per user
  • Ran A/B tests across the site - improved conversion rate by 44.7%
  • Improved Search to show more accurate results
  • Implemented product recommendations - drove 3.7X revenue per visitor
  • Implemented custom email workflows - email revenue increased by 27%
  • Promoted blogs via email - email traffic increased by 32%
Hardwood Lumber ecommerce

Features
Deployed

Search

Recommendations

Lean - UX/UI


Email workflows:


Cart
abandonment

Browse
abandonment

Category
abandonment

Upsell/
cross-sell

At risk
of leaving

Retention

New product
announcement

Purchase
anniversary