hardwoodlumber
44.7%
Uplift in site-wide conversion rate
37%
Higher repeat purchase rate
3x
Increase in email revenue
Hardwood Lumber started in 1958 as a local sawmill, and transformed into a nationally recognized producer of quality architectural millwork, stair treads and risers, butcher block countertops, and a full line of brushes and brooms.
Our Work
- Introduced Lean User Interface - 22X revenue per user
- Ran A/B tests across the site - improved conversion rate by 44.7%
- Improved Search to show more accurate results
- Implemented product recommendations - drove 3.7X revenue per visitor
- Implemented custom email workflows - email revenue increased by 27%
- Promoted blogs via email - email traffic increased by 32%
Features
Deployed
Search
Recommendations
Lean - UX/UI
Email workflows:
Cart
abandonment
Browse
abandonment
Category
abandonment
Upsell/
cross-sell
At risk
of leaving
Retention
New product
announcement
Purchase
anniversary
