case study

Rock flower paper

values

Uplift in site-wide conversion rate.

values

Higher customer LTV

values

Lower cart abandonment rate

Rockflowerpaper is inspired by the colors, textures, and textiles that we see in our travels around the globe. Launched in 2009 and based in the San Francisco Bay Area, they are a woman-owned company dedicated to creating sophisticated, affordable products—designed by women, for women.

Our Work

From the beginning of 2018, ConvertCart has helped rockflowerpapers

  • Run 39 lean UX experiments across pages
  • Deploy 1:1 personalization across the site
  • Run high performance email workflows
  • Set-up Intellisearch™ platform
  • Establish deep understand of their customer base
  • Enable deep analytics across the store’s funnels
rock flower paper ecommerce
ConvertCart CRO360

Features Deployed

Personalization

Intelli-Search

Lean - UX

A/B Testing

Email Opt-In

Exit Intent

Social Proof

Survey

Cart Recovery Workflow

Retention Workflow

Browse Recovery Workflow

Platform

Team Size

Location