skinny and co

skinny and co

Convertcart casr study


Higher conversion rate


Higher email open rate


Higher email click through rate

Skinny & Co.’s international patent-pending Nutralock System™ crafts the ONLY 100% RAW coconut oil. Instead of heating, their Nutralock System™ cools and dehumidifies the coconut meat to extract the oil, ensuring it retains ALL the nutrients. Each jar of Skinny contains 12 wild-harvested coconuts never heated over 100°F. Through offering the purest products available, Skinny & Co. aims to change the world. Sourcing exclusively from Vietnam, Skinny donates 10% of the profits back to the country to fund farming efforts, build schools and teach English.
Erich Stauffer,

"Convertcart was great to work with. Their team worked diligently to help us get setup and start getting results as soon as possible. Their technology and skill is top notch and I was even pleasantly surprised with the level of care the managers put into making sure we were satisfied with their team members. Highly recommended!"

Erich Stauffer,

Skinny and Co

Our Work

  • Achieve a 50% A/B test experiment success rate
  • Rethink and reimplement overall email automation strategy
  • Get 56% better at identifying lost/abandoned carts
  • Boost email opt-in rates by 27%
  • Make emails a prominent revenue channel for the business
  • Get 45% higher browser recovery email open rate
skinny and co ecommerce


Email Opt-In

Cart Recovery

Browse Recovery

A/B Testing




Visitor Journey Tracking

Email Personalization

Product Recommendation


Team Size