Higher Repeat Orders
Revenue generated through onsite improvements
Additional Transactions generated through onsite campaigns
Their work is incredible. We have a tremendous improvement in conversion rates. I highly recommend ConvertCart for any company.
Starting their journey from St. George, Utah, Squatty Potty has grown to become one of the most dependable names in toilet health around the world.
Their unique product is a toilet stool range that helps to improve toilet posture and leads to better bowel movements. They brought back the traditional system of squatting back to the bathroom.
Their website bears a lot of responsibility to communicate this concept in a fun, engaging, and non-awkward way. Most visitors are not aware of the science, and concept behind their product. Hence, the website needs to speak to customers from all stages of the funnel.
Cart abandonment and low overall order value were the two major problems Squatty Potty faced—something which Bernie, their CEO and his team were trying to solve before ConvertCart stepped in.
Customers were visiting the product page but not adding products to the cart.
A good recipe doesn’t just have all the ingredients—but the ingredients in the right order. In Squatty Potty’s product page, all the right elements were present, however, their placements weren’t optimized to provide the visitor with a seamless checkout experience.
ConverCart made some UX improvements:
Shifted the CTA above the fold
Improved ease of navigation with a horizontal alignment
Placed CTAs next to each other
This resulted in a 7% increase in additional users as well as 65 additional orders.
Visitors landing on the site couldn’t view the most popular products — and hence dropped off
ConvertCart did a detailed analysis of the user journey and found that users drifted from specific product pages to the homepage and then dropped off. This was because the homepage lacked details about the popular products and hence users couldn’t find them.
ConvertCart gave top priority to product visibility and introduced a banner with personalized product recommendations aimed to nip browse abandonment in the bud.
Additionally, ConvertCart gave an upsell nudge by showcasing best-selling accessories that visitors could buy along with the flagship products.
ROI from campaign
The placement of product use pictures was one below the other—increasing customers’ scrolling friction
ConvertCart added a responsive carousel slider with multiple product images—including accompanying thumbnails—to enhance the visitor’s buying experience. This resulted in 60 additional transactions in a span of 30 days.