TruTech Tools
8.1%
Higher overall conversion rate
23x
Return on investment
8
Experiments launched
TruTech Tools delivers authoritative knowledge to HVAC and Building Performance contractors. As a leading distributor of test instruments, they help customers first realize, then solve their problems by helping them understand how, when and where to makemeasurements through offering a hand-picked array of the best products enhanced with free webinars, training materials, downloads, guides with written and telephone support.
Our Work
- Rethink overall email automation strategy
- Run 8 distinct on-site AB testing experiments
- Deliver a personalized experience to repeat users across home, category and product pages
- Improve overall product discovery throughout the site
- Run user behaviour surveys
- Craft a detailed CRO plan for the next 6 months
- Deliver 2x higher email opt-in rates
Features
Deployed
Email Opt-In
A/B Testing
Survey
Social Proof
Lean UX customizations
User Segmentation
Product Recommendation
Visitor Journey Tracking
Product Discovery Suite
Platform
In business since
HQ