case study

TruTech Tools

values

Higher overall conversion rate

values

Return on investment

values

Experiments launched

*All data for the first three months of client engagement.

TruTech Tools delivers authoritative knowledge to HVAC and Building Performance contractors. As a leading distributor of test instruments, they help customers first realize, then solve their problems by helping them understand how, when and where to makemeasurements through offering a hand-picked array of the best products enhanced with free webinars, training materials, downloads, guides with written and telephone support.

Our Work

In the first 3 months engagements with trutechtools, ConvertCart has helped:

  • Rethink overall email automation strategy
  • Run 8 distinct on-site AB testing experiments
  • Deliver a personalized experience to repeat users across home, category and product pages
  • Improve overall product discovery throughout the site
  • Run user behaviour surveys
  • Craft a detailed CRO plan for the next 6 months
  • Deliver 2x higher email opt-in rates
true tech tools ecommerce
ConvertCart CRO360

Features Deployed

Email Opt-In

A/B Testing

Survey

Social Proof

Lean UX customizations

User Segmentation

Product Recommendation

Visitor Journey Tracking

Product Discovery Suite

Platform

In business since

HQ