A detailed page by page study of what has kept amazon.com’s conversion rates at benchmark levels and 50 ideas that you can immediately use on your site to take your conversion rate and revenue to the next level. Amazon.com has consistently converted non prime visitors at more than 13% across the board and this book captures in detail each part of a user’s journey on amazon that makes that happen.
What readers said about this book
Vivek has helped more than 500 eCommerce companies optimize their conversion rate through his specialized practice of deep funnel data analytics. Head of Subject Matter Expertise at ConvertCart, he spends his day pushing the boundaries of CRO by working with enterprises from over 35 industries and analyzing their data which often clocks at 500 million users sessions per month.