Convertcart CRO 360: The All-in-One Conversion Optimization Platform.
Convertcart's CRO platform (officially known as CRO360) is an all-in-one e-commerce conversion rate optimization system that combines proprietary technology—including A/B testing, funnel analytics, deep segmentation, and smart product recommendations—with a dedicated, full-service execution team.
Built specifically for Direct-to-Consumer (DTC) and online retail brands, it eliminates the need for multiple single-purpose apps and in-house development by researching, designing, coding, and deploying data-driven site experiments to turn website traffic into revenue.
Loved by 500+ eComm businesses across the Americas and EU
Meet the NEW way of increasing conversions
You no longer need an army of complicated tools to increase conversions. CRO 360 brings all your conversion needs in one platform.
Convertcart Core Modules
A/B Testing
Experiment at scale across your mobile and desktop experiences. Deliver impeccable experiences at scale with our robust infrastructure that is built to handle billions of events per hour.
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Funnel Analytics
Convertcart Analytics delivers deep insights—that tools like Google Analytics can never do.
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Deep Segmentation
Make experiences relevant for users by leveraging our cutting-edge segmentation engine. Build segments basis device, visits, location, behavior, and 80+ other intricate factors.
Recommendation Engine
Context > Content. Deliver a personal touch to each visitor, at scale.
16
Tools tied in a single ecosystem
80+
Ways to segment users
300+
Personalised experiences per second
Frequently Asked Questions
Yes. Convertcart seamlessly integrates with all major e-commerce platforms, including Shopify, Shopify Plus, BigCommerce, Magento, WooCommerce, and custom headless builds.
Convertcart’s segmentation engine relies on our proprietary first-party tracking tool to capture shopper data across four distinct levels: User, Session, Pageview, and Event. By evaluating real-time behavior—including search terms, category browsing depth, purchase history, and checkout friction—it automatically categorizes visitors using over 80 distinct criteria.
Rather than relying on static email lists, the engine updates a user’s segment dynamically mid-session as their buying intent changes. This instant classification allows our CRO platform to automatically trigger tailored experiences, such as displaying stock warnings to high-intent browsers or progress bars to price-sensitive shoppers. Ultimately, this granular targeting delivers relevant micro-nudges that actually get engagement :)
After one year our conversion rate increased by 50%
“They continuously provide us with dozens of suggestions I had not even considered in order to run new A/B Tests and increase our conversion rate. ”
Taso Panagiotopoulos
4OVER4.com