In Q1 2023, the AOV for luxury brands increased by 8% - even in a generally slow economy.
We’ve been hearing more and more stores ask the same question: “What does it take to sell high-value products online?”
When you’re selling high value products (luxury watches, jewellery, premium apparel, luxury tech gadgets), you want your USP to shine, you’d want shoppers to feel exclusive.
Above all, UX becomes more important. If they are paying a premium for a product, they have every right to expect premium user experience.
We’ve been doing CRO for jewellery stores and premium watch boutiques - it’s a very different ballgame - and we’d love to share some insights.
What you’ll learn in this session:
👉 How to double conversion rates for high-value products
👉 How to boost your AOV (average order value)
👉 How to provide an uncluttered user experience
We’ll also show you how top luxury brands make shoppers feel special (real-word examples).
About the speakers
Shekhar Kapoor (VP at Convertcart) has worked with 500+ online brands, including Squatty Potty, Prep Expert, and USA Hockey Assn., and helped them boost sales exponentially.