The Founders' Masterclass: Transforming Email Marketing into a Revenue Machine

Email marketing does not drive much revenue for (most) eCommerce businesses.

Even if it does - it’s your email marketing software telling you this, not Google Analytics ;)

And the problem often lies at the top: founders don’t see email as a serious revenue stream.

Ask them how important email marketing is, and you’ll get responses like:

• “there’s no major strategy behind it”
• “someone else on the team takes care of emails”
• “we just send emails to people on our list”

And it shows in the way they do email marketing:

• they use templated content
• they rely heavily on mass emails
• they don’t experiment with their messaging
• their emails don’t look good

BUT AT THE SAME TIME:

There are stores out there that drive 30%+ of their revenue from email.