On-Demand
Underrated conversion hacks (Ideas backed by science)
In 2023, the old conversion playbook is no longer driving revenues
Hacks like deep discounts and free shipping are obliterating profit margins.
But, there are ways to work around it.
At Convertcart, we’re diving deeper into user behavior—we are:
- Using more psychological triggers
- Getting more scientific with pricing
- Redesigning pages to reduce cognitive load
- Driving scarcity but subtly
- Using decoy effect to sell more
About the speaker

Shekhar Kapoor
VP, Marketing
Convertcart
Shekhar Kapoor (VP at Convertcart) has worked with 500+ online brands, including Squatty Potty, Prep Expert, and USA Hockey Assn., and helped them boost sales exponentially.

Shekhar Kapoor
VP, Marketing
Convertcart