Send great emails — at every stage of the shopper’s journey

Welcome emails generate 320% more revenue than any other campaign. It’s your first impression. You don’t want these emails to look drab. And we help you nail it.

An introduction sets the tone for a smooth shopping experience. Send emails to:

• confirm their subscription in the first hour after sign-up
• welcome them to your brand’s community in the first 24 hours, and
• show next steps like products and categories to explore

Don’t be stingy in your marketing message:

• serialize your brand story
• flex what sets your products apart from the crowd, and
• offer limited sitewide discounts for the first purchase

When done well, welcome emails for your eCommerce store can 10x your revenue.

Promotional emails are a great way to show your product offerings. However, they end up stacked on top of each other in the ‘Promotions’ tab & get ignored.

So, don’t batch and blast, rather:

• segment customers according to their shopping behavior
• experiment with subject lines to maximize open rates, and
• craft messaging relevant to the customer’s preferences

Entice customers with:

• thematic campaigns for new product announcements, and
• countdowns to festive, Black Friday & Cyber Monday offers

Go beyond promotional email templates and nail personalization to scale your revenue.

Most eCommerce brands see an open rate of around 65.32% on stock alert emails. But, often their appeal ends there. We help build creative messaging that makes you go cha-ching!

Engage your customers through multiple stock alerts when:

• stock is running low
• products are back in stock,
• products in the wishlist are running low or back-in-stock, and
• running discounts on low or back-in-stock products.

Drive sales with the right messaging that includes:

• subject lines using power words like ‘special edition’, ‘free’ or ‘last chance’
• a countdown to inspire urgency
• appealing visuals to get them interested, and
• recommend products in the same category

We’ll A/B test amongst segmented customers to get those sales ringing through stock alert campaigns.

Cart recovery emails are the backbone of every eCommerce store’s marketing strategy. But you can’t get complacent. Let our teams build creative campaigns that achieve higher conversions.

Restart the conversation by:

• prompting customers after 30 minutes, a day later & a week later
• showing an overview of the abandoned cart, and
• using appealing product images to jog their memory

You can also scale up average order size by offering:

• free shipping (hidden costs are #1 reason for cart abandonment)
• purchase without sign up (#2 reason for cart abandonment), and
• easy return policy (let customers try and experience products)

Ditch boring cart recovery email templates to consistently boost your conversion rates.

Browse abandonment emails have known to get 50.5% higher click-through rates than traditional emails. But with overused email templates, there’s no room for creativity.

Take advantage of shopping behavior data by segmenting customers:

• on what they searched
• on categories they viewed, and
• amount of time they spend on a particular product page.

Improve shopping experience with:

• early access to products or deals
• reviews to establish authenticity, and
• recommending products in similar or complementary categories

Smooth over interrupted shopping experiences with browse abandonment emails that nail personalization.

Category abandonment campaigns can be a brilliant eCommerce email strategy. Since, many brands are not taking advantage, flex your potential.

As a subset of browse abandonment campaigns, time these emails by sending them:

• 30 minutes after abandonment
• 24 hours later, and
• 3 days later

Entice customers with:

• appealing images of the products
• early access to products or deals, and
• reviews to establish authenticity

Be the trendsetter, include category abandonment in your email strategy, and stand out in the inbox.

Search abandonment is the not-so-secret reason why eCommerce brands lose revenue, as much as $300 billion every year.

Don’t be part of that statistic, be the solution. Share customized emails:

• understand every shopper’s search history
• recommend products that are similar or match searched terms, and
• let them buy from you without signing up or offering multiple payment options.

Drive sales with the right messaging that includes:

• product recommendations related to the search terms
• flex what sets your products apart from the crowd, and
• first-time buyer deals

With creative search abandonment emails, turn those window shoppers into buyers.

Post-purchase emails enjoy a 217% higher open rate than traditional emails. It’s your first impression, right after a sale. You need to set the right tone.

Timing is crucial here; emails need to be sent:

• directly after they place the order,
• through delivery, and
• a few days later for a review

They must also carry the right marketing message:

• tell them why they made the right choice
• offer to cross-sell (but subtly)
• highlight a refer a friend offer, and
• persuade them to join a loyalty program

When done well, post-purchase emails can help you boost the lifetime value of customers.

Product replenishment emails enjoy 53.6% click-to-open rates, the highest in eCommerce email marketing strategies. But, it’s difficult to gain attention in an overflowing inbox.

Get the timing right by sending emails:

• a week before
• a day before, and
• on the day of the last purchase

Also, make the reordering process frictionless by:

• sharing a populated cart to check out faster
• asking for feedback on the product to understand shopping behavior, and
• using compelling subject lines like ‘nothing lasts forever (fortunately, you can always reorder)’

Gain repeat customers with the perfect product replenishment email that balances between convenience and creativity.

Win-back emails have proven to scale eCommerce revenue. Still, brands find it difficult to make repeated sales. Together, we can bridge the gap.

Your perfect win-back email offers customers:

• a chance to communicate (feedback is king)
• convenience (prompt product replenishment), and
• options (let them unsubscribe, leaving you with the interested ones)

Bring back ‘the one that got away’:

• offer discounts
• share a populated cart to check out faster, and
• offer access to a subscription or loyalty program

Find the right balance between timing and convenience to reengage customers through creative win-back emails.