Helping Amour Prints Increase Revenue by 219% and Customer Lifetime Value by 3X

Amour Prints partnered with Convertcart to increase revenue while improving long-term customer value rather than relying only on new customer acquisition.

Through continuous conversion rate optimization, customer journey improvements, and lifecycle marketing experiments, the engagement focused on increasing average order value, repeat purchases, and customer lifetime value.

The result was a 219% increase in revenue, a 3X increase in customer lifetime value, an 8.4% increase in average order value, and a 20.61% improvement in repeat purchase rate.

Methodology

Rather than optimizing a single page or campaign, ConvertCart ran an ongoing experimentation program across the customer journey. The work focused on identifying friction points, testing improvements through controlled experiments, and optimizing post-purchase engagement to encourage higher-value orders and repeat purchases.

The optimization program included:

Conversion rate optimization (CRO) experiments across the shopping journey

Customer journey and user experience improvements

Average order value optimization

Repeat purchase and retention optimization

Lifecycle email and customer engagement improvements

Continuous measurement and iteration based on experiment results

ROI & Business Impact

The optimization program produced measurable business outcomes across both acquisition and retention metrics.

219% increase in revenue

3X increase in customer lifetime value

8.4% increase in average order value

20.61% increase in repeat purchase rate

These improvements helped Amour Prints grow revenue while increasing the value generated from existing customers, creating sustainable long-term business growth rather than relying solely on additional advertising spend.