flashrouters

flashrouters

Convertcart casr study

106

Experiments

69.7%

Higher new visitor acquisition

49%

Minimum workflow email open rates

Helping FlashRouters Increase New Visitor Acquisition by 69.7%

FlashRouters partnered with Convertcart to grow new customer acquisition and improve ecommerce performance without relying solely on additional advertising spend. Through a continuous conversion rate optimization (CRO) and experimentation program, we optimized key stages of the customer journey to reduce friction and improve visitor engagement. The engagement resulted in a 69.7% increase in new visitor acquisition while delivering measurable improvements across the website.

Project Timeline

Convertcart worked with FlashRouters as part of a continuous optimization engagement focused on identifying growth opportunities, prioritizing high-impact experiments, and measuring business outcomes. Rather than relying on a single redesign or campaign, the project followed an ongoing experimentation approach where successful tests were implemented, and new optimization opportunities were continuously evaluated.
Matthew V Flower,
Double Quote

"Convertcart has been a great find for our company, from their design and analytics to their communication they've been excellent across the board."

Matthew V Flower,

FlashRouters

Double Quote
Double Quote

Our Work

Convertcart has had a long association with Flash Routers and has helped them:

  • Recover 1000s of abandoned carts
  • Solve for user journey through advanced product discovery methods
  • Rethink overall email automation strategy
  • Improve customer life time value
  • Improve average basket size for orders
  • Run custom AB tests across site’s pages
  • Deliver personalized emails to customers
  • Track visitor journey
  • Run deep channel and device level analytics
flashrouters ecommerce

Features
Deployed

Email Opt-In

Email Opt-In

Cart Recovery

Cart Recovery

Browse Recovery

Browse Recovery

A/B Testing

A/B Testing

Survey

Survey

Email Personalization

Email Personalization

Visitor Journey Tracking

Visitor Journey Tracking

User Segmentation

User Segmentation

Product Selection Wizard

Product Selection Wizard

Platform

Platform

Team Size

Team Size

Location

Location

FlashRouters Project FAQs

1. What challenge was FlashRouters trying to solve?+

FlashRouters wanted to attract more qualified visitors and improve overall ecommerce performance by optimizing the customer journey and reducing friction throughout the website.

2. How did Convertcart help FlashRouters?+

Convertcart implemented a continuous conversion rate optimization (CRO) and A/B testing program. The engagement focused on identifying customer friction, validating improvements through experimentation, and rolling out winning variations that improved business performance.

3. What results did FlashRouters achieve?+

The optimization program increased new visitor acquisition by 69.7% while improving the overall website experience and supporting long-term ecommerce growth.

4. Why use continuous experimentation instead of a website redesign?+

Continuous experimentation helps ecommerce brands validate improvements using real customer behavior. Instead of making assumptions, every major change is tested, measured, and implemented only when it delivers a positive business impact.