Funky Chunky
38%
Site-wide improvement
8.2x
Revenue per
visitor
59%
Higher revenue from emails
Founded in 2000, Funky Chunky is a manufacturer of gourmet popcorn, pretzels, potato chips & chocolate snacks. Funky's inventive and creative flavors are always hand-made in small batches, on-site at the company's Eden Prairie, MN headquarters.
Our Work
- Ran A/B tests across the site and launched 60 experiments—resulted in 38% increase in conversion rate
- Improved search—8X revenue per visitor
- Tailored recommendations that drove 83% improvement in revenue per visitor
- Ran email workflows based on shopping behavior—59% increase in revenue from emails
- Personalized all emails and the email traffic went up by 135%
Features
Deployed
Search
Recommendations
Time Bound Offer
Lean Ui/Ux
Survey
Email workflows:
Cart
recovery
Browse
recovery
Welcome
series
Category
abandonment
Cross-sell
upsell
At risk of
leaving
Winback
campaign
Purchase
anniversary
Platform
Year
Location