Funky Chunky

Funky Chunky

ConvertCart casr study

38%

Site-wide improvement

8.2x

Revenue per
visitor

59%

Higher revenue from emails

Founded in 2000, Funky Chunky is a manufacturer of gourmet popcorn, pretzels, potato chips & chocolate snacks. Funky's inventive and creative flavors are always hand-made in small batches, on-site at the company's Eden Prairie, MN headquarters.

Our Work

  • Ran A/B tests across the site and launched 60 experiments—resulted in 38% increase in conversion rate
  • Improved search—8X revenue per visitor
  • Tailored recommendations that drove 83% improvement in revenue per visitor
  • Ran email workflows based on shopping behavior—59% increase in revenue from emails
  • Personalized all emails and the email traffic went up by 135%
Funky Chunky ecommerce

Features
Deployed

Search

Recommendations

Time Bound Offer

Lean Ui/Ux

Survey


Email workflows:


Cart
recovery

Browse
recovery

Welcome
series

Category
abandonment

Cross-sell
upsell

At risk of
leaving

Winback
campaign

Purchase
anniversary