case study

MANNING PUBLICATIONS

values

Higher email opt-in rate

values

Higher email open rate

values

Higher site-wide conversion rate

Founded in 1990, Manning is an independent publisher of computer books and video courses for software developers, engineers, architects, system administrators, managers and all who are professionally involved with the computer business.

Our Work

In the first 6 month engagements with Manning Publications Co., ConvertCart has helped manning:

  • Rethink overall email automation strategy
  • Boost email opt-in rates
  • Run custom AB tests across site’s pages
  • Deliver personalized emails to customers
  • Run user behaviour survey
  • Track visitor journey
  • Craft a detailed CRO plan for the next 12 months
manning publications ecommerce
ConvertCart CRO360

Features Deployed

Email Opt-In

Cart Recovery

Browse Recovery

A/B Testing

Survey

Personalization

Visitor Journey Tracking

User Segmentation

Platform

Established

SKUs