Why do people choose ENGAGE over MAILCHIMP?

Because it’s Done-for-You and Outcome-oriented. We focus on shoppers’ behavior (not lists) — create personalized copies for each user — A/B test each email — and make sure email becomes one of your top 3 revenue drivers.

And Mailchimp? Well, it's a tool that helps you to do some of this — but you're on your own then.

See how ENGAGE fares against MAILCHIMP:

LEARNING CURVE

ENGAGE

Zero learning curve. Campaigns are managed by eComm experts.

MAILCHIMP

There's a bit of a learning curve. Teams take some time to get used to the software.

EMAIL STRATEGY

ENGAGE

Full ownership of strategy, execution, and results.

MAILCHIMP

Not available.

OUTCOME

ENGAGE

Our experts take ownership of making email one of your top 3 revenue drivers.

MAILCHIMP

Depends on how well YOU leverage the tool.

MULTI-VARIANT TESTING

ENGAGE

Shoppers can be split into 2 (or more) groups—multiple experiments can run simultaneously.

MAILCHIMP

Shoppers cannot be split into two groups.

Journey builder

ENGAGE

Easily configurable, more options (such as 1 to many) — all done by our experts,

MAILCHIMP

Complex configuration, doesn't have many options(such as: 1 to many is not possible).

Personalization

ENGAGE

Personalized copy for each user (example: “because you liked black Nike shoes”).

Email Opt-in

ENGAGE

Email opt-in pop ups based on rules (example: user exiting from a product page after spending > 30 seconds).

MAILCHIMP

Limited availability.

DRAG/DROP
EMAIL MENU

ENGAGE

Large number of customizations—done by email experts.

Reporting

ENGAGE

  1. Highly granular data with additional metrics such as conversions and revenue. Examples: Revenue per recipient (Revenue/delivered)AND Revenue contribution (Revenue through engage/total revenue of the website)
  2. Automated email campaign wise performance breakdown with filters such as opens, clicks, conversions, unsubscribes, bounces, and revenue
  3. Detailed audience data including audience gains and losses, total audience, unsubscribes, and bounces
  4. Multiple data visualization options available for email campaigns and overall eCommerce performance
  5. Individual campaign performance feature available with data visualization and list-wise performance breakdown

MAILCHIMP

  1. Standard set of broad metrics
  2. Conversion and revenue data limited or unavailable
  3. Data visualization not available
  4. Audience data limited to opens and clicks

Product recommendations

ENGAGE

Large number of product recommendations based on user activity and powered by smart algorithms. Examples:

  1. Products viewed together
  2. Products bought together
  3. Products viewed before purchasing source product
  4. Frequently bought items filtered by product attribute
  5. Frequently bought items filtered by product category

MAILCHIMP

Limited recommendation options:

  1. Personalized recommendations
  2. Best-selling products
  3. New arrivals

Email templates

ENGAGE

Strictly customized templates created for each client as per their respective brand guidelines and context.

MAILCHIMP

Standardized list of email templates to choose from

Dynamic Pop-ups and Signup Forms

ENGAGE

Wide range of customized templates and target segments to choose from

MAILCHIMP

Limited number of templates and target segment options

Cory Rogers, Air Oasis

We’ve seen a 2500% ROI in the first 60 days of working with them.

-Cory Rogers, Air Oasis
Cory Rogers, Air Oasis

Their work is incredible. We have a tremendous improvement in conversion rates.

-Jason Burrows, Squatty Potty