On-Demand

From 1.3% to 2.7%: The Conversion Rate Playbook From Our Top 20 Turnarounds

This session is going to be about:

The exact prioritization system we used across 20 turnarounds (to identify the highest revenue-impact fixes first)
The changes that moved conversion rates the fastest (without making businesses spend more on ads)

When we started working with eCommerce stores, we expected the big wins to come from design or copy changes.

They almost never did.

And, to our surprise, the stores with the worst conversion rates had the best-looking websites, and impeccable copywriting too.

To make matters worse, we never found any real answers in analytics as well.

We were baffled.

We knew we had to dig deeper.

The present day:

After having audited 2000+ stores, we now know one thing for sure:

What stops most stores from converting like crazy - is usually a handful of decisions most founders never think to make.

I’ll tell you more about it during the live session.

The result of years of experimentation:

Over the years, we’ve sort of built a playbook - to turn around low conversion rates.

And we are (for the first time) going to share it publicly.