On-Demand
Why Traditional CRO Metrics Are No Longer Enough (And What AI Changes in 2026)
What you’ll take away from this live session:
- A new set of metrics that reveal why shoppers hesitate and how to calculate them yourself
- How AI will start calculating these scores for you in 2026
- Practical steps you can take today to start measuring them
- Dashboard Evaluation Checklist: Audit your current setup to see where you're flying blind
For years, eCommerce optimization has focused on measuring outcomes like conversion rate, bounce rate, and average order value.
Those metrics are still valuable, but they don't explain why shoppers hesitate, what information they're missing, or which changes are most likely to increase revenue.
AI makes it possible to combine analytics with customer feedback, reviews, behavioral patterns, and experimentation data to uncover insights that traditional dashboards often miss.
The myths we’re going to bust - in this live session:
- More engagement always means a better experience.
- GA4 gives you all the insights you need to grow.
- Highest-traffic pages should always be optimized first.
About the speaker
Shekhar Kapoor
VP, Marketing
Convertcart
Shekhar Kapoor (VP at Convertcart) has worked with 500+ online brands, including Squatty Potty, Prep Expert, and USA Hockey Assn., and helped them boost sales exponentially.
Shekhar Kapoor
VP, Marketing
Convertcart
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