On-Demand
Converting AI Traffic: The UX Changes eCommerce Stores Need Now
After this session, you'll know:
Which pages need to change first (to convert AI traffic)
What information AI visitors expect to see immediately
How to adapt product and category pages without hurting SEO
Everyone is chasing ChatGPT visibility. But very few brands are asking a more important question: Do AI visitors behave like Google visitors?
From what we've been seeing, they don't. AI visitors already have context you didn't give them. They've read a summary, a comparison, a recommendation, and they're checking your page against what they were just told. Most stores haven't changed a single page element to account for this.
That means many pages optimized for Google are suddenly underperforming for AI visitors—not because they're bad pages, but because they answer the wrong questions in the wrong order.
In this session, we'll show exactly what we've started changing on eCommerce stores to improve engagement and conversions from AI-generated traffic.
You'll leave with a practical checklist of page changes you can implement immediately—without redesigning your store or rebuilding your SEO strategy.
This webinar is for:
- Founders seeing AI referrals in GA4
- Marketing teams responsible for organic growth
- CRO teams testing landing pages
- Brands investing in SEO that want AI traffic to convert
About the speaker
Shekhar Kapoor
VP, Marketing
Convertcart
Shekhar Kapoor (VP at Convertcart) has worked with 500+ online brands, including Squatty Potty, Prep Expert, and USA Hockey Assn., and helped them boost sales exponentially.
Shekhar Kapoor
VP, Marketing
Convertcart
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