A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.
Growth Hacking refers to business strategies that are geared solely towards growth. The term was coined in 2010 by Sean Ellis, the founder, and CEO of GrowthHackers. It includes strategies that are based on data and experiments and which don’t require much resources and money. They are usually employed by small businesses and start-ups - companies that don’t have many resources at their disposal.
Growth Hackers are individuals whose profession is growth hacking. They can be identified by three telling characteristics -
Here are some examples of growth hacking applied