Glossary

301 redirect acts as a continuity tool for your website If you have shifted from your previous web address to a new one.

404 error pops up when some content from your website has been removed or transferred to some other URL.

A/A testing involves driving traffic to two pages to see which one performs better.

A/B testing is when two variants of the same webpage are shown to different segments of website visitors and compared to analyze performance.

Abandonment is when a visitor on a web page leaves before completing the desired action.

Above the fold refers to the visible section of the page that doesn’t require much scrolling.

An address verification service is a system that checks to ensure that the address entered by the customer is registered with major shipping carriers.

Advertising cost of sale is a metric used to measure the performance of an amazon sponsored ad.

Affiliate marketing is the process by which an affiliate(Attached to an organization) gets a commission for promoting another company's product.

Amazon Brand Registry provides the necessary set of tools to help sellers avoid counterfeit issues.

Amazon Standard Identification Number (ASIN) is a 10 digit alphanumeric code that is used to identify products on amazon.

A 1p relationship means Amazon acts as the retailer, and you operate as a wholesale supplier to Amazon.

An API delivers user response to the system and sends the system’s response back to the user.

Authorization is used to determine if the cardholder has sufficient funds in his account to pay for a given transaction.

Automated emails are planned emails to be sent to the subscribers at specific time or as a response to the action they performed on your site.

The Average Transaction Value of your business is the total amount of money spent by your customer in a single transaction.

Average Order Value is a metric that is used to measure the average total of every order placed with a seller over a specific period of time.

Average time spent on site is the average duration of time that visitors spend while viewing your website.

Bottom of the Funnel is where you convert prospects or leads into customers.

Bounce Rate is the percentage of visitors that leave a webpage without taking any action.

Brick and click store is a business model where retailers give their customers both an offline and online channel for shopping.

A Bulk Email Campaign is a marketing method that involves sending mail to multiple recipients and groups at one time.

Bundling means offering several products for sale by combining them together into a package.

Business Blogging is a marketing strategy that uses blogging to give online visibility to your business.

Business to Business refers to a business that takes place between companies, rather than between a company and an individual consumer.

B2C is the process of selling goods and services directly between a business and consumers who are the end-users of its services.

Buy Box refers to the white box where customers can add products to their cart for purchase.

Buy to detail rate is a metric that shows how successful a product page is in converting prospects into actual buyers.

Buyer personas describe who your ideal customers are, the difficulties they face, how they make decisions, and what their days are like.

A content management system is a software that allows eCommerce owners to create, manage and modify content without any technical knowledge

Caching is a technology that enhances the performance of websites by making them load faster.

Call-To-Action is a button or phrase that tells the user what action to take and how to take it.

Cart abandonment rate is calculated by dividing the total number of completed transactions by the total number of transactions initiated.

A chargeback is a form of customer protection where a bank or card company requests a charge from the merchants to be reversed.

Churn rate is the rate at which customers stop doing business with an entity.

Click-through rate is used to calculate how frequently people click on an ad, link, or CTA.

Close-loop marketing is a form of marketing that relies on data and insights.

Cohort analysis is an important tool to measure engagement over time.

Content Optimization is the process of making sure your content reaches out to a large target audience.

A conversion occurs when a visitor to your website completes the desired goal such as filling out a form or making a purchase.

Conversion funnel refers to the entire channel which a customer takes from landing on the product page to hitting the checkout button.

A conversion path is a process through which a lead gets attracted to your website and then converts.

Conversion Rate is the number of visitors to your website that completed a desired action out of the total number of visitors.

Conversion rate optimization is the process of optimizing your sites based on the visitor's behavior to make them take a desired action

Cookies are created and designed to save user’s information so that the webserver can deliver a webpage to the specific user.

Cross-selling is the process of selling a different product or service to a customer to increase the value of a sale.

Crowdsourcing is the practice of engaging a group of people (crowd) for a common purpose

Customer Acquisition Cost is the cost of convincing a target customer to buy a product or service.

The lifetime value of a customer represents the total amount of money a customer is expected to spend on your product or service during a lifetime.

Customer relationship management is a technology used for managing a company's customer relationships

Customer retention is the ability of the business to retain its existing customers over a certain period of time.

The decoy effect is defined as the phenomenon whereby consumers change their preference between two options when presented with a third option.

Digital Commerce encompasses each and every touchpoint and process that prompts a consumer to make the final purchase.

Discount codes are combinations of alphabets, numbers and signs that allow customers to avail a cut in price during checkout.

A website needs a domain name to direct you to their website.

Dropshipping is the process of sending products directly from your manufacturer to your customers in order to prevent any upfront costs.

Electronic Books or eBooks as they are popularly known, are books that are published in a digital format.

eBay is a multinational eCommerce company that gives individuals and businesses a platform to sell their goods and services.

It is mainly used by bloggers, publishers, influencers, and brands in creating a strategy for their content marketing.

To send an email you will need an active internet connection and as well as an e-mail address beforehand.

An email call to action (CTA) is a button or hyperlink text that is used in email marketing.

Email copy or email copywriting is the text that is written in the body and subject lines of an email.

It involves directly emailing customers to promote existing products, inform them of new products, offers, etc.

It is the first thing the recipient will see and read and is usually the deciding factor in whether or not they will open the email.

Engagement rate refers to the level of interaction that is seen from followers or anyone else who has found your content.

Content that continues to be fresh for readers despite how long ago it was released.

The fear of missing out (FOMO) is a psychological phenomenon that refers to the feeling of anxiety felt when one believes that one is missing out

Favorites icon is generally a 16x16 image that is used to represent your website when it is open on a tab of a web browser

The marketing flywheel is a model that was developed by HubSpot and proposed as an alternative to the marketing funnel.

The term Foot-in-the-door refers to a sales technique where in order to get customers to comply with a big request

Fulfillment involves all the processes that go into the preparation and delivery of an order.

The GDPR stands for General Data Protection Regulation was enforced by the European Parliament in April 2016.

It refers to content that requires the user to first give something in exchange such as fill out a form, subscribe or make a purchase.

It is one of Amazon’s internal metrics that are used by sellers on Amazon to track their performance. 

Google Analytics is a web analytics service that helps businesses to collect, track and analyze their data

Gross profit is arrived at by subtracting the total revenue of the company from the cost of goods sold.

Growth Hacking refers to business strategies that are geared solely towards growth.

HTML stands for HyperText Markup language, it is the code that is used to create the structure of a webpage and the content it contains.

Hashtags are used as a label that groups like content together on social media platforms.

Headless eCommerce is when the front end and the back end are separated in an eCommerce application.

It is the default page of a website that a user lands on when they load the URL.

Hyperlocals are businesses that focus on catering to a smaller community or geographical area.

leads that initiate contact with the business directly as opposed to outbound leads which are obtained through proactive measures taken by the company

Inbound Links are links that were used on other web pages that lead back to your website. Another commonly used term for inbound links is backlinks

Inbound marketing focuses on attracting customers to the businesses rather than seeking out and approaching customers to sell products or services.

Visual tools that give an easy explanation of a topic. It uses various forms of imagery, charts, graphics.

Instagram is a social networking service that was launched in October 2010, for people to share pictures and videos online.

AI-driven system used by eCommerce businesses to offer their shoppers better product recommendations based on their past purchases and behavior

Inventory is the total quantity of stock that the business owns.

JavaScript or JS is a dynamic programming language that is used to develop website content and it is one of the core technologies of the World Wide Web.

Just-in-time manufacturing is a system that involves only placing orders for raw materials when the orders are placed by a customer

Key performance indicators are the measures of performance that are most relevant to the goals and objectives of a business.

Keywords are specific words or phrases that people use to find what they are looking for when browsing on the internet.

Keyword stuffing is a term used when a website or page uses an excessive amount of keywords in an attempt to boost the site’s ranking on the search engine.

Keyword variation, as the name suggests, is when variations of a keyword are used in order to extend the reach of a particular keyword.

A landing page is the one where a visitor lands after they click on an ad from Facebook, Google, link in an email, or anywhere else on the web.

To put it out simply, a lead is a person or an organization with an interest in what you are selling.

Lead nurturing means nurturing your leads through the buying process and building long-term relationships with them.

Lead scoring is a way for businesses to prioritize and categorize leads based on various parameters like their interest or behavior that helps to determine

LPR refers to an industry-wide standard of receiving inventory into a warehouse.

It is important to understand the cycle to achieve the results you need for your business

LinkedIn is a thriving community of entrepreneurs and business folks and is a handy place for career development and networking.

Listing Fee is the nominal fee that you have to pay to list your products or services on eCommerce platforms.

Processes such as warehousing, inventory management, labeling, packaging, payment, delivery, exchange, and return together form logistics

A business strategy that allows businesses to realize significant profits by selling low volumes of hard-to-find products to many buyers.

Long-tail keywords as the name suggests are long words that are specific in nature.

A Lost Buy Box can be a nightmare for many sellers as it takes the most prominent “Add to Cart” button away from your products.

Magento is an eCommerce platform built on open-source technology that provides online dealers and merchants with a flexible shopping cart system.

Margin is the difference between a product’s selling price and the cost of production.

Marketing Automation is all about using software to automate repetitive marketing tasks such as ad campaigns, social media posting, and email marketing

A merchant account is a business bank account that is used by businesses to accept credit card payments in exchange for their products and services.

A microsite is a smaller version of the brand’s main website.

The middle of the funnel includes marketing activities midway through the funnel that supports customer research and evaluation.

Minimum order quantity is the minimum number of product units required to be purchased at one time.

Minimum Order Value is the minimum amount that you require the customers to spend on your website before you are able to ship their products

Mix-effect measures sales impact from a change in product mix. Measured by PVM analysis, this effect can help calculate and adjust selling prices.

Simply put, mobile marketing refers to marketing on or with mobile devices.

Process of adjusting your website content to ensure that visitors who access the site from mobile devices won’t have difficulty.

Monthly recurring revenue is the income that a business expects to earn every month

Simply put, this platform allows you to launch and manage multiple stores from a single platform.

Multivariate testing means trying several design changes on the website to find the best of all possible combinations.

Native ads are paid ads that match the function, feel and look of the media format in which they appear.

Net Profit represents the financial standing of a company after it has paid off all its expenses from its total revenue.

Net Promoter Score is used to measure customer satisfaction by asking customers about their experience and how likely they are to recommend your product

A No-follow link refers to backlinks that tell the search engines to not go any further, hence the term “no follow”.

Off-page optimization refers to a type of SEO (Search engine optimization) tool that is used to enhance the rank of a page.

Omnichannel in the business world equals being present in every platform in an integrated fashion

Steps performed ‘ON' a specific page (of your website) to rank on Google are referred to as On-Page Optimization.

Open Source eCommerce platform allows users to access the source code and customize the platform according to their business needs.

Open rate is the percentage of emails ‘opened’ to the total number of emails sent.

Order Fulfilment is all the steps a company takes between receiving a new order and placing that order into the customer’s hands.

The out-of-stock rate refers to the amount of an assortment that is not in stock

Pageview refers to every time a page is loaded or refreshed.

When a customer purchases goods from us but all the items of the order are not shipped at one time.

Pay-per-click marketing is a type of advertising wherein you pay when a user taps on your ad.

To put it in simple terms, a payment gateway is an online payments’ service that is affiliated with an e-commerce platform.

A payment service provider gives the merchant access to various methods to accept payments.

PCI compliance means when businesses follow standards issued by PCI security standard councils to protect the data provided by credit cardholders

Personalization is the way in which you create a personal experience for the user visiting your website.

Point of sale is a place where the customer pays for the goods purchased along with the sales tax

The emails you send after your purchase are the email campaigns or flows you send.

A private label product is material designs eCommerce manufactured by a third party but sold under the retailer's own brand name

Product bundling is a common marketing approach used by firms to get customers to buy more than they intended.

A product category refers to a certain sort of item or service. To arrange products, a company usually creates product categories.

A product comparison chart compares multiple items or similar products which have different features.

The product detail page is a page on a website that provides the users with a complete description of a particular product.

The way your customers find and explore your products is called product discovery.

The product page is a page that displays a list of available products under a searched category.

A product page that has been designed such that it is not only found by search engines but also to convert browsers into purchasers.

The profit margin ratio contrasts profit to sales and tells how effectively the company is managing its finances overall.

A purchase order is a contract that is drawn by the buyer when they want to purchase goods from the sellers/suppliers.

Clickable popup messages that are displayed on the browsers of your users regardless of their device or browser

A technique used by marketers to inform users about the product and services which they offer by sending notifications on multiple devices.

A qualified lead is someone who has shown some interest in your product or the services that you offer by willingly providing his/her details

In simple terms, a quick response (QR) code is a type of barcode that can be read easily by a digital device.

Recommended retail price(RRP) is the price at which the manufacturer suggests the retailers to sell its product.

Recurring Transactions are automated transactions that begin at a specified time once you subscribe.

Responsive design ensures that web pages are presented correctly on many devices, such as smartphones, tablets, laptops, and desktops.

Return on investment is a rate that tells the merchant about the money he has earned after investing a certain amount.

A Sales Funnel in eCommerce is a representation of the customer's journey from knowing your brand to purchasing.

Scarcity Marketing is basically derived from the supply and demand principle of Economics.

Search Engine Optimization (SEO) is how you increase the quantity and quality of users visiting your website with the help of search engine results.

SERPs are the web pages that are displayed when you enter a query or a question in a search engine.

A service level agreement (SLA) refers to a contract that stipulates all the terms and conditions between seller and marketplace.

Session means the group of user interactions that your website has within a given time interval.

Shopify is like the one-stop-shop for all the business tools that you need for the development and functioning of your eCommerce website.

Shopify Marketing is a one-stop or one-platform using which you can find the right customers or shoppers for your products.

The shopping cart is a virtual cart that carries items you wish to buy until you check out.

Shopping cart abandonment is when a potential buyer of your product doesn't complete the checkout process.

Smarketing is a strategy where both the sales and the marketing team work together towards common organizational goals and to integrate qualified leads.

Snackable content is content that is like a snack that is consumed for a small time interval.

eCommerce social media is the practice of using social media for the marketing of a product by the business.

In simple terms, social proof is the belief that people follow the action of others.

Social signals are the likes, shares, and views on your social media posts.

Software-as-a-service, commonly condensed as SaaS is a deployment model hosted by a service provider centrally and licensed on a subscription basis.

Stock Keeping Unit or SKU is a number that is allocated to a product to track it in the inventory.

Store Credit refers to offering your customers a value for being a buyer at your store.

Thank you page is where your customers are directed after they have successfully bought a product from your website. 

Third-party payment is a processor that enables you to receive payments from your customers online.

Time Lag is basically a Multi-channel Funnel that helps you analyze conversion paths in accordance with the contribution of each channel. 

Top of the funnel is the stage at which the customer begins to do research about a product and without being sure about the exact features of the product. 

Top Line is basically a sort of information that is displayed in the topmost line i.e in eCommerce

A tracking pixel is usually hidden by developers with CSS and is very small but it has large importance in marketing.

Transaction is the sale or purchase of goods or services between individuals or businesses.

A Trust Badge is a similar kind of badge or seal that is placed over your eCommerce website.

A turnkey is a prebuilt business just like a template that is ready to use after applying some customized operations.

Two-factor authentication is basically a security mechanism or technique that protects your sensitive data from hackers and misusers.

When an individual views a page of your website, then the pageviews during that session that are oriented to only that user are called unique page views.

Unique Users are basically the users that visit your eCommerce website at least once in a fixed duration of time, which is generally 30 days.

When a user clicks on the unsubscribe link that appears at the foot of the email, they are then taken to a page called the unsubscribe page.

Upselling can not only increase the revenue from your business by 10-30 percent but it is more affordable than getting a new customer to your website.

User experience is how a user interacts and engages with a product or service.

The user interface is commonly abbreviated as UI and it is basically the design of your website on the user-end.

Value-based pricing is very effective in creating a user experience for your customers that meets their expectations.

Viral content is a business marketing strategy that advertises the products that a business sells over different distribution channels.

Voice commerce is a technology that allows them to make use of voice commands to search or purchase a product online. 

Web Analytics comprises all the metrics from a potential customer discovering your website to a customer purchasing your product.

Website search is not just about the search box on your homepage but it also comprises product ranking and synonym management.

Wholesale in eCommerce is a business-to-business model where you sell your products in bulk to other businesses at discounted prices.

Word of mouth marketing is a type of marketing that depends on customer interactions for product promotion

X Channel Management is the process by which a business tries to build up effective marketing and sales strategies to boost its customer engagement.

XML sitemap is a map that directs the visitors to the important pages of a website and makes sure that they are accessible to Google.

Youtube Ads are a platform for advertising a business in the form of a visual ad that plays at the beginning or mid of a Youtube video. 

The content that is shared in the form of videos, ads, etc on Youtube is Youtube content.

M-commerce includes any monetary transaction completed using a mobile device. It enables people to buy and sell goods anywhere using their mobile