Glossary

A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
#

301 redirect acts as a continuity tool for your website If you have shifted from your previous web address to a new one.

Read full description

404 error pops up when some content from your website has been removed or transferred to some other URL.

Read full description

A/A testing involves driving traffic to two pages to see which one performs better.

Read full description

A/B testing is when two variants of the same webpage are shown to different segments of website visitors and compared to analyze performance.

Read full description

Abandonment is when a visitor on a web page leaves before completing the desired action.

Read full description

Above the fold refers to the visible section of the page that doesn’t require much scrolling.

Read full description

An address verification service is a system that checks to ensure that the address entered by the customer is registered with major shipping carriers.

Read full description

Advertising cost of sale is a metric used to measure the performance of an amazon sponsored ad.

Read full description

Affiliate marketing is the process by which an affiliate(Attached to an organization) gets a commission for promoting another company's product.

Read full description

Amazon Brand Registry provides the necessary set of tools to help sellers avoid counterfeit issues.

Read full description

Amazon Standard Identification Number (ASIN) is a 10 digit alphanumeric code that is used to identify products on amazon.

Read full description

A 1p relationship means Amazon acts as the retailer, and you operate as a wholesale supplier to Amazon.

Read full description

An API delivers user response to the system and sends the system’s response back to the user.

Read full description

Authorization is used to determine if the cardholder has sufficient funds in his account to pay for a given transaction.

Read full description

Automated emails are planned emails to be sent to the subscribers at specific time or as a response to the action they performed on your site.

Read full description

The Average Transaction Value of your business is the total amount of money spent by your customer in a single transaction.

Read full description

Average Order Value is a metric that is used to measure the average total of every order placed with a seller over a specific period of time.

Read full description

Average time spent on site is the average duration of time that visitors spend while viewing your website.

Read full description

Bottom of the Funnel is where you convert prospects or leads into customers.

Read full description

Bounce Rate is the percentage of visitors that leave a webpage without taking any action.

Read full description

Brick and click store is a business model where retailers give their customers both an offline and online channel for shopping.

Read full description

A Bulk Email Campaign is a marketing method that involves sending mail to multiple recipients and groups at one time.

Read full description

Bundling means offering several products for sale by combining them together into a package.

Read full description

Business Blogging is a marketing strategy that uses blogging to give online visibility to your business.

Read full description

Business to Business refers to a business that takes place between companies, rather than between a company and an individual consumer.

Read full description

B2C is the process of selling goods and services directly between a business and consumers who are the end-users of its services.

Read full description

Buy Box refers to the white box where customers can add products to their cart for purchase.

Read full description

Buy to detail rate is a metric that shows how successful a product page is in converting prospects into actual buyers.

Read full description

Buyer personas describe who your ideal customers are, the difficulties they face, how they make decisions, and what their days are like.

Read full description

A content management system is a software that allows eCommerce owners to create, manage and modify content without any technical knowledge

Read full description

Caching is a technology that enhances the performance of websites by making them load faster.

Read full description

Call-To-Action is a button or phrase that tells the user what action to take and how to take it.

Read full description

Cart abandonment is when customers add products to their cart and starts a checkout process but leave before completing the purchase.

Read full description

A chargeback is a form of customer protection where a bank or card company requests a charge from the merchants to be reversed.

Read full description

Churn rate is the rate at which customers stop doing business with an entity.

Read full description

Click-through rate is used to calculate how frequently people click on an ad, link, or CTA.

Read full description

Close-loop marketing is a form of marketing that relies on data and insights.

Read full description

Cohort analysis is an important tool to measure engagement over time.

Read full description

Content Optimization is the process of making sure your content reaches out to a large target audience.

Read full description

A conversion occurs when a visitor to your website completes the desired goal such as filling out a form or making a purchase.

Read full description

Conversion funnel refers to the entire channel which a customer takes from landing on the product page to hitting the checkout button.

Read full description

A conversion path is a process through which a lead gets attracted to your website and then converts.

Read full description

Conversion Rate is the number of visitors to your website that completed a desired action out of the total number of visitors.

Read full description

Conversion rate optimization is the process of optimizing your sites based on the visitor's behavior to make them take a desired action

Read full description

Cookies are created and designed to save user’s information so that the webserver can deliver a webpage to the specific user.

Read full description

Cross-selling is the process of selling a different product or service to a customer to increase the value of a sale.

Read full description

Crowdsourcing is the practice of engaging a group of people (crowd) for a common purpose

Read full description

Customer Acquisition Cost is the cost of convincing a target customer to buy a product or service.

Read full description

The lifetime value of a customer represents the total amount of money a customer is expected to spend on your product or service during a lifetime.

Read full description

Customer relationship management is a technology used for managing a company's customer relationships

Read full description

Customer retention is the ability of the business to retain its existing customers over a certain period of time.

Read full description

The decoy effect is defined as the phenomenon whereby consumers change their preference between two options when presented with a third option.

Read full description

Digital Commerce encompasses each and every touchpoint and process that prompts a consumer to make the final purchase.

Read full description

Discount codes are combinations of alphabets, numbers and signs that allow customers to avail a cut in price during checkout.

Read full description

A website needs a domain name to direct you to their website.

Read full description

Dropshipping is the process of sending products directly from your manufacturer to your customers in order to prevent any upfront costs.

Read full description

Electronic Books or eBooks as they are popularly known, are books that are published in a digital format.

Read full description

eBay is a multinational eCommerce company that gives individuals and businesses a platform to sell their goods and services.

Read full description

It is mainly used by bloggers, publishers, influencers, and brands in creating a strategy for their content marketing.

Read full description

To send an email you will need an active internet connection and as well as an e-mail address beforehand.

Read full description

An email call to action (CTA) is a button or hyperlink text that is used in email marketing.

Read full description

Email copy or email copywriting is the text that is written in the body and subject lines of an email.

Read full description

It involves directly emailing customers to promote existing products, inform them of new products, offers, etc.

Read full description

It is the first thing the recipient will see and read and is usually the deciding factor in whether or not they will open the email.

Read full description

Engagement rate refers to the level of interaction that is seen from followers or anyone else who has found your content.

Read full description

Content that continues to be fresh for readers despite how long ago it was released.

Read full description

The fear of missing out (FOMO) is a psychological phenomenon that refers to the feeling of anxiety felt when one believes that one is missing out

Read full description

Favorites icon is generally a 16x16 image that is used to represent your website when it is open on a tab of a web browser

Read full description

The marketing flywheel is a model that was developed by HubSpot and proposed as an alternative to the marketing funnel.

Read full description

The term Foot-in-the-door refers to a sales technique where in order to get customers to comply with a big request

Read full description

Fulfillment involves all the processes that go into the preparation and delivery of an order.

Read full description

The GDPR stands for General Data Protection Regulation was enforced by the European Parliament in April 2016.

Read full description

It refers to content that requires the user to first give something in exchange such as fill out a form, subscribe or make a purchase.

Read full description

It is one of Amazon’s internal metrics that are used by sellers on Amazon to track their performance. 

Read full description

Google Analytics is a web analytics service that helps businesses to collect, track and analyze their data

Read full description

Gross profit is arrived at by subtracting the total revenue of the company from the cost of goods sold.

Read full description

Growth Hacking refers to business strategies that are geared solely towards growth.

Read full description

HTML stands for HyperText Markup language, it is the code that is used to create the structure of a webpage and the content it contains.

Read full description

Hashtags are used as a label that groups like content together on social media platforms.

Read full description

Headless eCommerce is when the front end and the back end are separated in an eCommerce application.

Read full description

It is the default page of a website that a user lands on when they load the URL.

Read full description

Hyperlocals are businesses that focus on catering to a smaller community or geographical area.

Read full description

leads that initiate contact with the business directly as opposed to outbound leads which are obtained through proactive measures taken by the company

Read full description

Inbound Links are links that were used on other web pages that lead back to your website. Another commonly used term for inbound links is backlinks

Read full description

Inbound marketing focuses on attracting customers to the businesses rather than seeking out and approaching customers to sell products or services.

Read full description

Visual tools that give an easy explanation of a topic. It uses various forms of imagery, charts, graphics.

Read full description

Instagram is a social networking service that was launched in October 2010, for people to share pictures and videos online.

Read full description

AI-driven system used by eCommerce businesses to offer their shoppers better product recommendations based on their past purchases and behavior

Read full description

Inventory is the total quantity of stock that the business owns.

Read full description

JavaScript or JS is a dynamic programming language that is used to develop website content and it is one of the core technologies of the World Wide Web.

Read full description

Just-in-time manufacturing is a system that involves only placing orders for raw materials when the orders are placed by a customer

Read full description

Key performance indicators are the measures of performance that are most relevant to the goals and objectives of a business.

Read full description

Keywords are specific words or phrases that people use to find what they are looking for when browsing on the internet.

Read full description

Keyword stuffing is a term used when a website or page uses an excessive amount of keywords in an attempt to boost the site’s ranking on the search engine.

Read full description

Keyword variation, as the name suggests, is when variations of a keyword are used in order to extend the reach of a particular keyword.

Read full description

A landing page is the one where a visitor lands after they click on an ad from Facebook, Google, link in an email, or anywhere else on the web.

Read full description

To put it out simply, a lead is a person or an organization with an interest in what you are selling.

Read full description

Lead nurturing means nurturing your leads through the buying process and building long-term relationships with them.

Read full description

Lead scoring is a way for businesses to prioritize and categorize leads based on various parameters like their interest or behavior that helps to determine

Read full description

LPR refers to an industry-wide standard of receiving inventory into a warehouse.

Read full description

It is important to understand the cycle to achieve the results you need for your business

Read full description

LinkedIn is a thriving community of entrepreneurs and business folks and is a handy place for career development and networking.

Read full description

Listing Fee is the nominal fee that you have to pay to list your products or services on eCommerce platforms.

Read full description

Processes such as warehousing, inventory management, labeling, packaging, payment, delivery, exchange, and return together form logistics

Read full description

A business strategy that allows businesses to realize significant profits by selling low volumes of hard-to-find products to many buyers.

Read full description

Long-tail keywords as the name suggests are long words that are specific in nature.

Read full description

A Lost Buy Box can be a nightmare for many sellers as it takes the most prominent “Add to Cart” button away from your products.

Read full description

Magento is an eCommerce platform built on open-source technology that provides online dealers and merchants with a flexible shopping cart system.

Read full description

Margin is the difference between a product’s selling price and the cost of production.

Read full description

Marketing Automation is all about using software to automate repetitive marketing tasks such as ad campaigns, social media posting, and email marketing

Read full description

A merchant account is a business bank account that is used by businesses to accept credit card payments in exchange for their products and services.

Read full description

A microsite is a smaller version of the brand’s main website.

Read full description

The middle of the funnel includes marketing activities midway through the funnel that supports customer research and evaluation.

Read full description

Minimum order quantity is the minimum number of product units required to be purchased at one time.

Read full description

Minimum Order Value is the minimum amount that you require the customers to spend on your website before you are able to ship their products

Read full description

Mix-effect is used to measure the impact in the sales amount resulting from a change in the mix of quantities sold.

Read full description

Simply put, mobile marketing refers to marketing on or with mobile devices.

Read full description

Process of adjusting your website content to ensure that visitors who access the site from mobile devices won’t have difficulty.

Read full description

Monthly recurring revenue is the income that a business expects to earn every month

Read full description

Simply put, this platform allows you to launch and manage multiple stores from a single platform.

Read full description

Multivariate testing means trying several design changes on the website to find the best of all possible combinations.

Read full description

Native ads are paid ads that match the function, feel and look of the media format in which they appear.

Read full description

Net Profit represents the financial standing of a company after it has paid off all its expenses from its total revenue.

Read full description

Net Promoter Score is used to measure customer satisfaction by asking customers about their experience and how likely they are to recommend your product

Read full description

A No-follow link refers to backlinks that tell the search engines to not go any further, hence the term “no follow”.

Read full description

Off-page optimization refers to a type of SEO (Search engine optimization) tool that is used to enhance the rank of a page.

Read full description

Omnichannel in the business world equals being present in every platform in an integrated fashion

Read full description

Steps performed ‘ON' a specific page (of your website) to rank on Google are referred to as On-Page Optimization.

Read full description

Open Source eCommerce platform allows users to access the source code and customize the platform according to their business needs.

Read full description

Open rate is the percentage of emails ‘opened’ to the total number of emails sent.

Read full description

Order Fulfilment is all the steps a company takes between receiving a new order and placing that order into the customer’s hands.

Read full description

The out-of-stock rate refers to the amount of an assortment that is not in stock

Read full description

Pageview refers to every time a page is loaded or refreshed.

Read full description

When a customer purchases goods from us but all the items of the order are not shipped at one time.

Read full description

Pay-per-click marketing is a type of advertising wherein you pay when a user taps on your ad.

Read full description

To put it in simple terms, a payment gateway is an online payments’ service that is affiliated with an e-commerce platform.

Read full description

A payment service provider gives the merchant access to various methods to accept payments.

Read full description

PCI compliance means when businesses follow standards issued by PCI security standard councils to protect the data provided by credit cardholders

Read full description

Personalization is the way in which you create a personal experience for the user visiting your website.

Read full description

Point of sale is a place where the customer pays for the goods purchased along with the sales tax

Read full description

The emails you send after your purchase are the email campaigns or flows you send.

Read full description

A private label product is material designs eCommerce manufactured by a third party but sold under the retailer's own brand name

Read full description

Product bundling is a common marketing approach used by firms to get customers to buy more than they intended.

Read full description

A product category refers to a certain sort of item or service. To arrange products, a company usually creates product categories.

Read full description

A product comparison chart compares multiple items or similar products which have different features.

Read full description

The product detail page is a page on a website that provides the users with a complete description of a particular product.

Read full description

The way your customers find and explore your products is called product discovery.

Read full description

The product page is a page that displays a list of available products under a searched category.

Read full description

A product page that has been designed such that it is not only found by search engines but also to convert browsers into purchasers.

Read full description

The profit margin ratio contrasts profit to sales and tells how effectively the company is managing its finances overall.

Read full description

A purchase order is a contract that is drawn by the buyer when they want to purchase goods from the sellers/suppliers.

Read full description

Clickable popup messages that are displayed on the browsers of your users regardless of their device or browser

Read full description

A technique used by marketers to inform users about the product and services which they offer by sending notifications on multiple devices.

Read full description

A qualified lead is someone who has shown some interest in your product or the services that you offer by willingly providing his/her details

Read full description

In simple terms, a quick response (QR) code is a type of barcode that can be read easily by a digital device.

Read full description

Recommended retail price(RRP) is the price at which the manufacturer suggests the retailers to sell its product.

Read full description

Recurring Transactions are automated transactions that begin at a specified time once you subscribe.

Read full description

Responsive design ensures that web pages are presented correctly on many devices, such as smartphones, tablets, laptops, and desktops.

Read full description

Return on investment is a rate that tells the merchant about the money he has earned after investing a certain amount.

Read full description

A Sales Funnel in eCommerce is a representation of the customer's journey from knowing your brand to purchasing.

Read full description

Scarcity Marketing is basically derived from the supply and demand principle of Economics.

Read full description

Search Engine Optimization (SEO) is how you increase the quantity and quality of users visiting your website with the help of search engine results.

Read full description

SERPs are the web pages that are displayed when you enter a query or a question in a search engine.

Read full description

A service level agreement (SLA) refers to a contract that stipulates all the terms and conditions between seller and marketplace.

Read full description

Session means the group of user interactions that your website has within a given time interval.

Read full description

Shopify is like the one-stop-shop for all the business tools that you need for the development and functioning of your eCommerce website.

Read full description

Shopify Marketing is a one-stop or one-platform using which you can find the right customers or shoppers for your products.

Read full description

The shopping cart is a virtual cart that carries items you wish to buy until you check out.

Read full description

The shopping cart abandonment rate is calculated by dividing the total number of completed transactions by the total number of initiated transactions.

Read full description

Smarketing is a strategy where both the sales and the marketing team work together towards common organizational goals and to integrate qualified leads.

Read full description

Snackable content is content that is like a snack that is consumed for a small time interval.

Read full description

eCommerce social media is the practice of using social media for the marketing of a product by the business.

Read full description

In simple terms, social proof is the belief that people follow the action of others.

Read full description

Social signals are the likes, shares, and views on your social media posts.

Read full description

Software-as-a-service, commonly condensed as SaaS is a deployment model hosted by a service provider centrally and licensed on a subscription basis.

Read full description

Stock Keeping Unit or SKU is a number that is allocated to a product to track it in the inventory.

Read full description

Store Credit refers to offering your customers a value for being a buyer at your store.

Read full description

Thank you page is where your customers are directed after they have successfully bought a product from your website. 

Read full description

Third-party payment is a processor that enables you to receive payments from your customers online.

Read full description

Time Lag is basically a Multi-channel Funnel that helps you analyze conversion paths in accordance with the contribution of each channel. 

Read full description

Top of the funnel is the stage at which the customer begins to do research about a product and without being sure about the exact features of the product. 

Read full description

Top Line is basically a sort of information that is displayed in the topmost line i.e in eCommerce

Read full description

A tracking pixel is usually hidden by developers with CSS and is very small but it has large importance in marketing.

Read full description

Transaction is the sale or purchase of goods or services between individuals or businesses.

Read full description

A Trust Badge is a similar kind of badge or seal that is placed over your eCommerce website.

Read full description

A turnkey is a prebuilt business just like a template that is ready to use after applying some customized operations.

Read full description

Two-factor authentication is basically a security mechanism or technique that protects your sensitive data from hackers and misusers.

Read full description

When an individual views a page of your website, then the pageviews during that session that are oriented to only that user are called unique page views.

Read full description

Unique Users are basically the users that visit your eCommerce website at least once in a fixed duration of time, which is generally 30 days.

Read full description

When a user clicks on the unsubscribe link that appears at the foot of the email, they are then taken to a page called the unsubscribe page.

Read full description

Upselling can not only increase the revenue from your business by 10-30 percent but it is more affordable than getting a new customer to your website.

Read full description

User experience is how a user interacts and engages with a product or service.

Read full description

The user interface is commonly abbreviated as UI and it is basically the design of your website on the user-end.

Read full description

Value-based pricing is very effective in creating a user experience for your customers that meets their expectations.

Read full description

Viral content is a business marketing strategy that advertises the products that a business sells over different distribution channels.

Read full description

Voice commerce is a technology that allows them to make use of voice commands to search or purchase a product online. 

Read full description

Web Analytics comprises all the metrics from a potential customer discovering your website to a customer purchasing your product.

Read full description

Website search is not just about the search box on your homepage but it also comprises product ranking and synonym management.

Read full description

Wholesale in eCommerce is a business-to-business model where you sell your products in bulk to other businesses at discounted prices.

Read full description

Word of mouth marketing is a type of marketing that depends on customer interactions for product promotion

Read full description

X Channel Management is the process by which a business tries to build up effective marketing and sales strategies to boost its customer engagement.

Read full description

XML sitemap is a map that directs the visitors to the important pages of a website and makes sure that they are accessible to Google.

Read full description

Youtube Ads are a platform for advertising a business in the form of a visual ad that plays at the beginning or mid of a Youtube video. 

Read full description

The content that is shared in the form of videos, ads, etc on Youtube is Youtube content.

Read full description

M-commerce includes any monetary transaction completed using a mobile device. It enables people to buy and sell goods anywhere using their mobile

Read full description
No items found.