Glossary

A/B testing is when two variants of the same webpage are shown to different segments of website visitors and compared to analyze performance.

Conversion rate optimization is the process of optimizing your sites based on the visitor's behavior to make them take a desired action

Email copy or email copywriting is the text that is written in the body and subject lines of an email.

Minimum Order Value is the minimum amount that you require the customers to spend on your website before you are able to ship their products

Mix-effect measures sales impact from a change in product mix. Measured by PVM analysis, this effect can help calculate and adjust selling prices.

The out-of-stock rate refers to the amount of an assortment that is not in stock

A product category refers to a certain sort of item or service. To arrange products, a company usually creates product categories.

A product comparison chart compares multiple items or similar products which have different features.

Recommended retail price(RRP) is the price at which the manufacturer suggests the retailers to sell its product.

Shopify Marketing is a one-stop or one-platform using which you can find the right customers or shoppers for your products.

Shopping cart abandonment is when a potential buyer of your product doesn't complete the checkout process.