Glossary

A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.

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Responsive Design

Responsive Design

Responsive design is a sort of web design that ensures that web pages are presented correctly on many devices, such as smartphones, tablets, laptops, and desktops. As users connect with companies across various devices, it's more important than ever to ensure that the experience is consistent across all channels. A responsive website's goal is to provide the best possible viewing experience across a variety of devices, including tablets, smartphones, and desktop computer monitors. 

Many of them can easily be removed by implementing responsive design. With only a few clicks, you can improve the presentation, the load speed, the navigation, and the image size. Responsive design is key to your e-commerce business' success. 

Benefits of Responsive eCommerce Website Design:

  • Optimal user experiences - In responsive design, the device does the work automatically adjusting to the device's screen size (big or tiny) and orientation (landscape or portrait). On the fly, it rotates between these alternatives.
  • Flexible Site Management - A single site may be managed more easily and in less time with responsive design. The administrative interface is flexible and efficient, and you may use it on any screen or device as a business owner.
  • Improved brand reputation - Provide a fluid experience for your customers and understand their needs. This is a strategy to ensure their satisfaction and urge them to spread the news about your company.
  • Cost Reduction - It is debatable whether developing a responsive website is less expensive than developing a separate e-commerce or mobile website. A responsive website is more expensive to design in terms of cost. It does, however, have a number of advantages.
  • Increased invisibility -  The number of times your material is shared on social media networks is one of the elements that influence search engine results. Apps, on the other hand, are impossible to share with every consumer; they are only visible to those who download them. Furthermore, mobile websites provide links that do not convert to desktop users without seeming fragmented, making it difficult for web material to be shared and spread seamlessly.


Adaptive v/s Responsive Design

Adaptive design is a more straightforward variant of responsive design that focuses on having numerous fixed-width layouts. If a standard desktop has a 16:9 ratio, an adaptive design site might offer 4:9 and 8:9 ratios to accommodate 'skinnier' devices.

Responsive design, on the other hand, adapts to the device it's being presented on at all times. This makes having a 'wide' theme (as many websites were developed with) more difficult, but it does mean that the website will appear excellent on any device.

free conversion rate optimization audit


Responsive design is a sort of web design that ensures that web pages are presented correctly on many devices, such as smartphones, tablets, laptops, and desktops. As users connect with companies across various devices, it's more important than ever to ensure that the experience is consistent across all channels. A responsive website's goal is to provide the best possible viewing experience across a variety of devices, including tablets, smartphones, and desktop computer monitors. 

Many of them can easily be removed by implementing responsive design. With only a few clicks, you can improve the presentation, the load speed, the navigation, and the image size. Responsive design is key to your e-commerce business' success. 

Benefits of Responsive eCommerce Website Design:

  • Optimal user experiences - In responsive design, the device does the work automatically adjusting to the device's screen size (big or tiny) and orientation (landscape or portrait). On the fly, it rotates between these alternatives.
  • Flexible Site Management - A single site may be managed more easily and in less time with responsive design. The administrative interface is flexible and efficient, and you may use it on any screen or device as a business owner.
  • Improved brand reputation - Provide a fluid experience for your customers and understand their needs. This is a strategy to ensure their satisfaction and urge them to spread the news about your company.
  • Cost Reduction - It is debatable whether developing a responsive website is less expensive than developing a separate e-commerce or mobile website. A responsive website is more expensive to design in terms of cost. It does, however, have a number of advantages.
  • Increased invisibility -  The number of times your material is shared on social media networks is one of the elements that influence search engine results. Apps, on the other hand, are impossible to share with every consumer; they are only visible to those who download them. Furthermore, mobile websites provide links that do not convert to desktop users without seeming fragmented, making it difficult for web material to be shared and spread seamlessly.


Adaptive v/s Responsive Design

Adaptive design is a more straightforward variant of responsive design that focuses on having numerous fixed-width layouts. If a standard desktop has a 16:9 ratio, an adaptive design site might offer 4:9 and 8:9 ratios to accommodate 'skinnier' devices.

Responsive design, on the other hand, adapts to the device it's being presented on at all times. This makes having a 'wide' theme (as many websites were developed with) more difficult, but it does mean that the website will appear excellent on any device.

free conversion rate optimization audit