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Evergreen Content

Evergreen Content

Evergreen content is a term for content that stays relevant over time. It is content that continues to be fresh for readers despite how long ago it was released. The name refers to evergreen trees that are known to stay green all year round.

Features of Evergreen Content

  • It is search engine optimized
  • It satisfies search intent
  • It is both original and useful
  • It is not content that is associated or relevant to a specific period of time.

How to Create Evergreen Content

Choose topics that will be relevant today, fifty years in the future, AND fifty years after that. For example – ‘How to bake a cake’ or ‘How to lose weight. Some topics such as food, parenting, finance, and weight loss are things that have been relevant in the past, are relevant today, and will likely be relevant in the future as well.

Choose a format that is relevant to your content. For example – if you're making a tutorial video content would be more ideal to properly showcase how to do whatever it is you're explaining. If you’re talking about finance book recommendations then lists would be more appropriate.

Lastly, make sure your content is optimized for search engine ranking and satisfies user intent.

Importance of Evergreen Content

  • Content that is evergreen usually ranks higher which will ensure a steady stream of traffic to your website.
  • Evergreen content will be valuable to your business long after it is published as it usually maintains a steady level of views.
  • It will help you build your backlinks as other websites will value information that is high quality and relevant.
  • Evergreen content gives a higher return on investment.
  • It contributes to your long-term SEO plan.
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