A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.

Net Profit

Net Profit

Net Profit is also known as the Net earning that represents the financial standing of a company after it has paid off all its expenses from its total revenue. The expenses can include taxes, interest, operational expenses, and more. A higher net profit indicates a positive growth of the company whereas less net profit is indicative of various issues including poor marketing, fewer sales, poor customer service, poor management of expenses, ineffective pricing, and more.

How to calculate net profit?

The Net Profit is calculated by subtracting the total expenses from the total revenue using the formula:

Net profilt= Total Revenue - Total Expenses

You can also calculate the net profit margin by dividing the net profit by total revenue and multiplying by 100.

For example, company X made a total revenue of $7,00,000 and in the same period they accrued a total expense of $3,00,000, then the net profit of company X is $4,00,000.

Importance of Net Profit

  • For the owners: Net profit helps the owners to calculate the tax amount that they need to pay.
  • For Creditors: Creditors use the net profit as the metric to analyze the repayment capability of a company before sanctioning a loan.
  • For business owners: Using net profit, business owners can get an insight into the profitability and performance of their business.
  • For shareholders and investors: They invest in companies by taking into account their net profit to get an insight into their revenue-generating capacity.

How to improve net profit

  • Reduce operation costs: It is important for you to limit the operational costs, such as repair service calls and office supplies. You can even try to buy common items in bulk to get heavy discounts.
  • Reduce labor costs: Try having a balance in such a way that you don’t require any overtime from the employees. Also, use automation and software wherever necessary to reduce the total manpower and save more.
  • Increase sales revenue: It’s not just about cutting down on the expenses but you can increase the overall revenue of your company by finding ways to sell more products and services which results in increased net profit.
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