A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.

Product Comparison Chart

Product Comparison Chart

A product comparison chart compares multiple items or similar products which have different features.

Customers are likely to browse around. It's what they do best.  When people are searching online to buy something, they want information and they want a comparison of the different options. After they've settled on a certain product, they'll open 10 tabs to compare 10 eCommerce stores, but initially, they'll compare inside a product category. It's crucial that you give them a chance to flourish on your website. When people get to choose what they want, they'll be more likely to stick with you.

For many individuals, having a list of all the top items, along with prices, reviews, features, and more, right in front of them on one page is the easiest method to compare the benefits, negatives, and overall differences of a product. As a result, if you can provide all of the relevant information for the consumer with a product comparison tool, they'll be much more inclined to do their research and purchase through your website.

In this procedure, a shopping comparison chart is invaluable. As a result, your buyer conversion rate may improve. A chart is a simple and effective way to accomplish this. It provides all of the information in a single glance and eliminates the need for users to flip between pages or scroll up and down.

Four major elements of a product comparison chart are- number of products, the number of features compared, layout, and visual design. Few things which can be kept in mind while designing a product comparison chart are- 

  1. More than 5 items should not be compared in a single product comparison chart. They are supposed to be short, which compares everything at a glance. If we include many items, then it will become difficult to read the chart. 
  2. Features compared should also not be more than 5 or 6. The more the features are compared, the bigger will be the confusion in the mind of customers. 
  3. The chart should be properly formatted with enough line spacing. Distinctions should be made using highlighters and markers.  
  4. There should be limited content and the chart should be such that it fits on a laptop screen. 

Why do product/feature comparison tables work so well

It is used by most services to compare their various account levels (e.g. free, pro, business). This is known as an internal product comparison table. It is also used by some to compare their products and services to those of their competitors.

This is what you may term an external product comparison table. Both are extremely valuable to me and to you, the customer. And, for the most part, if you can make it relevant to your selling message, you'll find it's an effective strategy to boost website conversions.


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