A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.
The subject line of an email is essentially an introduction to your email. It is the first thing the recipient will see and read and is usually the deciding factor in whether or not they will open the email. This makes writing a good subject line one of the most vital aspects of email marketing.
Here are some of the important characteristics that all subject lines should have.
Motivational – It should be persuasive enough to make the recipient open it despite the hundreds of other promotional emails sitting in their inbox.
Relevant – Your subject should be connected to what is actually in the body of your email.
Short – Keeping your subject line within 60 characters is ideal as it ensures that it's easy to read on devices with varying screen sizes.
Specific – Keep things direct and to the point. Clearly communicate to the receiver about what the email is about. Make sure to emphasize your value offer.