A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.

Quick Response Code (QR)

Quick Response Code (QR)

In simple terms, a quick response (QR) code is a type of barcode that can be read easily by a digital device. QR code stores information (both horizontally and vertically) of a particular product as a series of pixels in a square-shaped grid. QR code stands for “quick response code” because they’re able to provide information faster than vertical barcodes.

QR codes are frequently used to track information about products in a supply chain. There are multiple versions of QR codes depending on the size and load time. The various versions are- micro QR code, model 1 QR code, model2 QR code, IQR code, SQRC, frame QR.

QR codes can be put to multiple uses like- online advertisements, promotions and discounts, cashless payments, customer feedback, etc. They can change the way we do our shopping as it is convenient and hassle free. 

Benefits of using QR Code for eCOmmerce Business

  • Immediate access to information
  • Increase in incoming traffic
  • Track conversion rates from specific marketing campaigns
  • Improves users’ brand loyalty thanks to dedicated coupons and giveaways
  • Helpful in taking reviews and feedback from the customers regarding the products
  • Information under QR code can be changed easily
  • It directs users to websites or social media pages in less time
  • It cuts down the use of paper
  • They can be easily traced and you can keep a record of how many times they are scanned for some purpose. 
  • They require less investment and is a cheap way of boosting sales and increasing traffic

Types of QR Code

On the basis of how information is stored, there are two types of QR codes, namely, Static QR code and Dynamic QR code. 

1. Static QR Code

 A static QR code is a fixed which cannot be edited. This type of QR code gets bigger and complex depending on the amount of information stored. If we store more information, then the QR code becomes busy and it takes more time to scan it.

Once these codes are created, they cannot be changed or edited. If you wish to change any data stored in here, you will always have to create a new code. Therefore, they are best for simple purposes and one time use. Examples of static QR code can be website QR code, email QR code, text QR code, vCard QR code, wifi QR code, etc. 

2. Dynamic QR Code

Simply put, dynamic QR code is a QR code that can be changed after it is created as many times as you want. You do not have to create new QR code every time for slight changes. They are easier to scan and take less load time because it directs us to a URL.

Dynamic QR code can be used at places where tracking is required or at places where the information is consistently changing like coupons etc. 

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