A conversion occurs when a visitor to your website completes the desired goal such as filling out a form or making a purchase. The total percentage of visitors that convert is called your conversion rate. Your aim as an online retailer is to ultimately ensure that the visits to your website result in sales. The point to be noted here is that your conversion rate is the key to the success of your business.
Best practices to help you boost conversion
- Test the loading speed of your site- Nobody likes to wait for a long time for the site to load. Visitors want everything to be done with just one click. Therefore, it is important to reduce your site’s loading speed to ensure the best customer experience and reduce bounce rates.
- Optimize images- You can catch the customer’s attention by using high-quality images that convey meaning and resonate with the visitor’s emotions.
- Build trust and simplify the checkout process- When it comes to paying online, visitors find it hard to trust your website. Therefore, it is important to build trust with the help of social proofs and make the checkout process efficient for the customer.
- Make sure your pages are responsive- Visitors like to shop from everywhere including their mobile devices and tablets. Therefore, the focus should be on a responsive website that adapts to various resolutions and screen dimensions.