A repository of acronyms, jargon, and useful definitions perfect for eCommerce founders & marketers like yourself.
The content that can make the offers and products on your eCommerce website reach millions of people overnight is the content that can do viral marketing of your business and such content is called viral content.
You must have seen every fashion blogger on Instagram advertising about the sale at Nykaa at the same time, this is what viral content is all about where people who aren’t even the brand ambassadors of a particular brand share the brand’s campaign videos and offers and make the campaign go viral overnight by basing their marketing on sentiments of the users.
Viral content works like a virus, i.e. it is a business marketing strategy that advertises the products that a business sells over different distribution channels. Why we are saying that viral content works like a virus is because, take the example of Instagram influencers, where one influencer is advertising the WOW shampoo, another influencer does the same and this goes in a chain, that is one influencer follows the footsteps of the other and markets the same product, this is how via viral content, a product can reach millions of customers overnight.
You can do the viral marketing of your eCommerce website using various types of viral content like viral video content and viral social content. Making use of various social media platforms like Instagram, Facebook, Twitter, and LinkedIn you can market the blogs, products and sales offer on your website. You can make use of IGTV, reels, YouTube shorts, tweet pins, and spread your content over the various channels. Making use of these platforms you can also find out the views on your videos and thus determine your consumer engagement.
You can also do Email marketing which is a very effective viral marketing technique. You can share emotional content with your subscribers over email and you can also link the content in your email back to your page or social media content.
Viral content can help your business achieve unimaginable targets. While viral content saves a lot of your money by reducing your advertising cost to little or zeroes at times, it also improves the credibility of your brand cause when someone who is not a brand ambassador of your brand advertises your product, your customers end up thinking that your product must be genuinely good which creates a buzz about your product in the market.
Viral content takes the pressure off your sales team and helps your business build instant customer relationships by advertising your brand on a global platform.