23 Email Marketing Tips to Increase Sales (+ Amazing Examples)

Wondering how to increase sales through email marketing?

Here’s what you should focus on—reaching people who are most likely to convert first. 

Here’s why:

• Those who have bought a product from you may repurchase the same product within some time
• Meanwhile, new customers may be looking for the right triggers (but aren’t finding one)

Let’s go!

23 Ideas on How to Improve Email Marketing Campaigns

1. Create custom email marketing workflows 

2. Make sure every email has ONE goal

3. Send engaging *replenishment* emails

4. Incentivize feedback to increase email marketing sales

5. Take a break from selling

6. Offer early access to new arrivals

7. Make loyalty a part of email marketing strategies

8. Pitch discounts, but segment them

9. Resend the email to non-openers – within a week

10. Recommend with a twist

11. Avoid spam words

12. Feature relevant coupons in email marketing campaigns

13. Collect email marketing preferences - explicitly

14. Boost email marketing sales with smarter A/B tests

15. Focus on psychographics as much

16. Gamify - but intelligently

17. Offer appreciation to your email list

18. Make *cross-selling* emails super compelling

19. Focus on mobile view

20. Get “social”

21. Extend powerful welcomes

22. Exclude *select* subscribers

23. Practice better UX to improve email marketing

1. Create custom email marketing workflows

eCommerce brands can drive 30 - 40% of their revenue from customized emails.

Since existing customers already expect promotional emails, custom workflows can be a huge value-add to your campaigns. 

Rem: Beware of creating too many minute segments because this can lead to irrelevant messaging despite the best intentions. 

🚀 Convertcart Email Marketing Tips:

✅ Hyper-Personalize Wishlisted Product Alerts

One of the best ways to increase sales through email marketing is by moving beyond generic alerts.

Instead of sending simple “Your wishlist item is on sale” emails, dynamically pull in related products based on each subscriber’s browsing and purchase history to boost cross-selling opportunities.

Add personalized messaging like, “We thought you might also like…” or “Back by popular demand, just for you.”

Send subtle urgency cues with timers or scarcity information, but only if the user’s past behavior indicates they respond well to urgency.

This tailored approach turns wishlists into powerful sales drivers.

✅ Create Tiered Low Stock Alerts with Behavioral Triggers

Another advanced tactic for how to increase sales through email marketing involves tiered low-stock alerts.

Send multiple alerts at different urgency levels: first when stock dips below a threshold, then a second, more urgent alert as inventory nears depletion.

Adjust your timing and messaging based on user engagement if they don’t open or click the first alert, experiment with subject lines, or switch channels to SMS or push notifications.

For VIP customers or high-value segments, send early low-stock alerts that include exclusive pre-order or reservation options, fostering a sense of exclusivity and driving faster conversions.

✅ Back-in-Stock Alerts as a Conversion Funnel Starter

When items return to stock, don’t just send a basic “It’s back!” message. 

Use back-in-stock alerts as a strategic tool to increase sales through email marketing by turning them into soft reengagement triggers:

• Include limited-time bonus offers such as free shipping if purchased within 24 hours.
• Highlight customer reviews or influencer mentions to build trust and excitement around the product.

Suggest complementary items to encourage larger cart sizes and higher order values.

Further Reading: 24 Amazing Drip Email Campaign Examples That Actually Drive Sales

2. Make sure every email has ONE goal

Subscribers won’t know what to do next if your email copy offers a discount as well as a reward in exchange for a review.

See how Rudy’s Barbershop gets more sales by avoiding choice paralysis (inability to decide due to a plethora of choices):

🚀 Convertcart Pro Email Marketing Strategies:

✅ Say No to Goal Overload

Successful email marketing strategies emphasize that every email must drive one clear, measurable action, be it clicking a link, replying to a question, redeeming an offer, or completing a purchase.

If you must recommend additional products, make sure those suggestions flow naturally from the subscriber’s browsing or purchase history, not random add-ons. 

Keep the main call-to-action (CTA) crystal clear.

✅ Use Subtle Behavioral Nudges with a ‘Hello Bar’

Instead of bombarding users with overt sales pressure, add a discreet hello bar or banner at the top of your emails to gently guide action.

Example: “Your cart is about to expire and so is your chance to enjoy free shipping”, a soft, time-sensitive reminder that creates urgency without overwhelming the message.

This approach keeps the email’s primary goal intact while planting a seed for quicker decision-making.

3. Send engaging *replenishment* emails 

Product replenishment emails enjoy 53.6% click-to-open rates, the highest in eCommerce email marketing strategies. 

You need to get the timing right to increase sales. So, send replenishment emails:

• a week before
• a day before, and
• on the day of the last purchase

See how Chewy boosts sales through product replenishment emails:

🚀 Convertcart Email Marketing Tips to Increase Sales:

✅ Show a Pre-Populated Cart for Faster Checkout, But Keep It Editable

One of the smartest email marketing tips to increase sales is to reduce friction in repeat purchases by reminding customers of what they last bought or usually reorder.

• Include a pre-filled cart link so they can check out with one click, but let them edit quantities or swap items easily.
• Just below the cart, recommend relevant add-ons or complementary products to gently boost average order value without being pushy.

✅ Feature Exclusive “Email Only” Pricing

Offering a special discount or price available only to email subscribers is a powerful email marketing tip to increase sales and foster loyalty.

• Repeat shoppers especially appreciate this VIP treatment, which helps reduce unsubscribes and keeps them coming back for more.
• Highlight the exclusivity clearly in your email headline or call to action to maximize impact.

Further Reading: Writing Replenishment Emails That Convert

4. Incentivize feedback to increase email marketing sales

When you’re considering eCommerce email marketing to increase sales, customer feedback is crucial.  

It's a great way to get valuable insights and convey the impression that your brand is interested in its customers’ opinions. 

See how you can reward your customers for feedback and boost sales:

🚀 Convertcart eCommerce Email Marketing Strategies:

✅ Resend the Same Email with a Completely New Subject Line and Tone

A rarely used but powerful eCommerce email marketing strategy is to resend a previously unopened email but rewrite the subject line to feel personal, playful, or intriguing, for example:

“You deserve to be heard, this email’s waiting for your ”

This approach taps into curiosity and breaks through inbox fatigue without spamming your audience with new content. 

Timing it 3–5 days after the first send can drastically improve open rates.

✅ Embed Feedback Questions Directly Inside the Email Body

One subtle but underappreciated eCommerce email marketing strategy is to avoid sending customers off-site to complete surveys or feedback forms.

Instead, place concise, clickable feedback options or questions within the email itself.

• Customers dislike extra steps or being redirected, so this method significantly boosts response rates and shows respect for their time.
• Use interactive email elements or simple clickable buttons (e.g., star ratings, emoji scales) that record responses seamlessly, making feedback effortless and immediate.

Further Reading: eCommerce Referral Email: 10 Examples That Really Work

5. Take a break from selling

More than 306 billion emails are sent and received each day.

This means that many customers receive promotional emails from multiple brands. 

While they generally work, the possibility is high that they might get lost in the inbox or even get tagged as spam.  

See how you can send emails that are not just about boosting sales but appreciating a customer’s purchase:

🚀 Convertcart Email Marketing Conversion Strategies:

✅ Trigger Educational Guides Based on Browsing & Buying, but Wait Before You Send

A subtle but powerful email marketing campaign strategy is to deliver helpful guides or how-tos triggered by user behavior, but don’t send them on the same day as the purchase or browse event.

• Waiting 2 to 3 days lets the initial excitement settle and creates space for curiosity to build.
• This delay also reduces overwhelm and increases receptivity, turning the guide into a welcomed resource rather than noise.

✅ Repurpose Top-Performing Blog Content, Tailored by Subscriber Engagement Level

Instead of blasting all your blog content uniformly, craft segmented email marketing conversion strategies that repurpose your best posts based on how engaged each subscriber is.

• For inactive or cold subscribers, send content rich in social proof (testimonials, success stories) or spotlight your brand evolution and revamps, including content that rebuilds interest and trust.
• For warm or recent buyers, focus on educational or product deep-dives that nurture their brand relationship and drive repeat purchases.

6. Offer early access to new arrivals 

While product launches tend to refresh a brand’s rep, about 95% of new products fail to meet sales goals.

A strong pre-launch email strategy will help you boost sales from your existing customer email list. 

Offering early access to new arrivals will help to promote the product and make the most of your captive audience’s attention. 

🚀 Convertcart Pro Email Marketing Strategies:

✅ Fuse your ‘Coming Soon’ email with a Pre-Order CTA, but make it part of a micro-story, not just a pitch.

Instead of simply announcing a discount, frame it as part of your brand’s narrative. 

For example, share a behind-the-scenes mini-update (“We only have 142 units from the first batch. Will one have your name on it?”). 

This transforms a standard pre-order into a conversation, making it one of the most underused email marketing tips to increase sales.

✅ Send reminder emails, but layer the urgency with new information.

Most brands just say “sale ending soon,” which quickly becomes white noise. 

Instead, send your reminder with a change in the stakes. Example: “Only 19 pieces left” in the first reminder, then “Size M is already sold out” in the final one. 

These urgency triggers are among the smartest email marketing strategies to increase sales because they blend scarcity with progress updates, keeping customers engaged rather than annoyed.

Further Reading: 13 Triggered Email Examples That Actually Drive Conversions

7. Make loyalty a part of email marketing strategies

Loyalty programs can help to drive steady revenue from repeat business.

The effect amplifies when you naturally male loyalty a part of your eCommerce email marketing, even looking at flows from that lens. 

See how Native makes loyalty a targeted yet fun experience:

🚀 Convertcart Email Marketing Tips to Increase Sales:

✅ Turn your mystery & surprise campaign into a subscriber-only “Daily Unlock Challenge.”

Instead of the typical “new deal every day” approach, give each day a clue or riddle in the subject line that teases the offer inside.

Example: “Today’s clue: It’s soft, it’s warm, and it’s 30% off”. 

Over X days, this builds anticipation like a game, boosting open rates and turning curiosity into habit. 

Gamified surprise campaigns like this are underrated email marketing tips to increase sales because they keep your list excited for every send, not just the final reveal.

✅ Position “Insider Tips” as a personal upgrade kit for loyal customers.

Rather than a generic list of benefits, send mini, hyper-practical guides that help customers squeeze extra value from their membership or past purchases. 

For example, “3 styling hacks for the jacket you bought last winter” or “Little-known perk: how to double your loyalty points this month.” 

This form of hyper-relevant personalization is one of the most powerful email marketing strategies to increase sales because it shifts your emails from promotional noise to helpful, can’t-miss resources, all while subtly prompting the next purchase.

Further Reading: 10 Questions to Ask When Hiring An eCommerce Email Marketing Agency

8. Pitch discounts, but segment them

Many eCommerce brands we’ve audited set a blanket discount for all of their email segments. 

However, inactive and active customers behave differently - and even within these larger segments, thee are actually sub-segments that a closer data audit can reveal. 

Check how Madewell does it:

‍

🚀 Convertcart Email Marketing Pro Tips to Increase Sales:

✅ Turn tiered discounts into a “We Miss Your VIP Status” challenge.

Don’t just send flat offers, reframe them as a status-rebuilding game for lapsed high spenders. 

For example: “You’re 2 steps away from reclaiming your Gold Shopper badge - spend $50 for $10 off, or go big with $100 for $30 off.” 

By tapping into identity and prestige rather than just price cuts, you turn a simple coupon into one of the most overlooked email marketing tips to increase sales for winning back premium customers.

✅ For high lifetime-value customers, offer precision perks instead of deep discounts.

Instead of slashing margins, give them small-but-personalized rewards like free express shipping for the next 48 hours, an exclusive color option, or early access to a product they’ve shown interest in. 

These micro-rewards can outperform heavy discounts because they make your best buyers feel recognized without eroding profitability, a subtle but effective email marketing strategy to increase sales while keeping your margins healthy.

9. Resend the email to non-openers – within a week

If you send the same email twice or more in just 24 hours, then shoppers will consider it rude and spammy.

So do it within a week - because this also allows subscribers to go about their own lives and then revisit communication from you if they feel like.

🚀 Convertcart eCommerce Email Marketing Strategies:

✅ Treat your resend like a second edition, not a duplicate.

Instead of simply re-sending the same email at a different time, tweak the subject line, swap the hero image, or highlight a different product angle. 

For example, if the first send was “Our New Collection is Here”, the resend could be “The Jacket Everyone’s DM’ing Us About”. 

This makes the resend feel like fresh content rather than a repeat, dramatically improving engagement, a nuanced email marketing tip to increase sales that most brands overlook.

✅ Use this tactic only for ‘red carpet’ campaigns.

Restrict resends to emails that carry real weight, major product launches, last-chance offers, or milestone sales tied to your brand story (like your anniversary). 

Overusing it can dull its impact, but when reserved for high-stakes moments, it becomes one of the most reliable email marketing strategies to increase sales because it reinforces urgency without fatiguing your audience.

10. Recommend with a twist 

Smart recommendations are a great email personalization strategy. 

See how you can send product recommendation emails even if the product is not in stock and increase sales:

Here's yet another example of personalized email marketing:

‍

🚀 Convertcart Email Marketing Tips for Smart Recommendations:

✅ Build role-based bundles that feel like insider curation, not random grouping.

Instead of generic “gift sets,” create bundles tailored to specific customer identities, like “The Weekend Explorer Kit” for outdoorsy shoppers, “Desk-to-Dinner Essentials” for professionals, or “First-Time Plant Parent Starter Pack.” 

When promoted via email, these highly specific sets slow the scroll, making subscribers focus on exactly what’s relevant to them. 

Hyper-relevant curation like this is an underused email marketing tip to increase sales because it removes choice overload while boosting perceived value.

✅ Recommend an upgraded twin of what they’ve browsed and tell them why it’s better.

Don’t just send “similar items”; frame it as, “We found you an even better version”.

For example: “More comfort. More 5-star reviews. Still under your budget.” 

This explicit positioning shifts you from being a seller to being a personal shopper, which is one of the most relationship-driven email marketing strategies to increase sales, turning casual browsers into confident buyers.

11. Avoid spam words

Since early 2024, Gmail and Yahoo have made it necessary for spam rates to be below 0.3%. 

Added to that, it’s easy for eCommerce emails to land in spam traps (especially those that involve email lists, which haven’t been built in an organic way).

For starters, avoid using these spam-like words and phrases in your subject lines:

❌ Free

❌ Money

❌ No catch

❌ Take action now

❌ Claim

❌ Offer

❌ Incredible deal

❌ Shopping spree

❌ Urgent

❌ Winner

❌ Risk-free

❌ Call now

❌ Instant

❌ Click here

❌ This isn’t spam

❌ Please read

❌ You’ve won

❌ Giveaway

❌ Guarantee

🚀 Convertcart Pro Tips for Email Marketing:

✅ Use double opt-in as a quality filter, not just a confirmation step.

Instead of treating it as a checkbox, position the double opt-in as part of an exclusive experience: “Confirm your seat in our insiders’ circle to unlock this guide.” 

This ensures each subscriber is genuinely interested while maintaining a clean, engaged list, one of the most overlooked email marketing tips to increase sales, because fewer, highly qualified leads convert better than a bloated list.

✅ Make your sender name a trust anchor, not just a label.

Go beyond simply using your brand name. For example, try formats like “Maya from [Brand]” or “[Brand] Team” depending on context, and keep it consistent across campaigns. 

Recognizable sender names increase open rates and signal reliability, making it a subtle but high-impact email marketing strategy to increase sales, especially for campaigns that introduce new products or high-stakes offers.

Further Reading: Email Security Best Practices For eCommerce Stores (For 2025)

12. Feature relevant coupons in email marketing campaigns

Email coupons are a great way to cut through random marketing noise - and offer shoppers a precise way to find a great deal. 

The only caveat in this email marketing strategy is that the coupon needs to be super relevant to the desires and preferences of an audience segment. 

🚀 Convertcart Email Marketing Pro Tips to Increase Sales:

✅ Send coupons only when behavior signals real intent.

Instead of blasting coupons to everyone, tie them to critical actions, like cart abandonment or repeatedly clicking products without buying. 

Frame the email as a helpful nudge rather than a discount spam: “Looks like this caught your eye, here’s a little incentive to make it yours.” 

This behavior-driven approach is one of the most overlooked email marketing tips to increase sales, because it targets only those most likely to convert, saving margin and building relevance.

✅ Make coupon amounts feel earned, not random.‍

Instead of flat discounts, tie the coupon value to the subscriber’s average order value and layer in tiers to motivate larger purchases:

‍“Spend $50, get $5 off. Spend $100, get $15 off.” 

This subtle game of value scaling nudges shoppers toward higher carts while preserving profitability, making it a smart email marketing strategy to increase sales that feels personalized and strategic rather than pushy.

13. Collect email marketing preferences - explicitly

eCommerce email marketing efforts reap better results when businesses only reach out to those who’ve expressed interest in receiving emails. 

This bunch contributes the most to higher engagement and higher conversions. 

So, sending emails mimicking an email preference center can in fact be very valuable:

🚀 Convertcart Email Marketing Strategies to Increase Sales:

✅ Turn the double opt-in into an instant win moment.

Instead of a plain verification email, reward subscribers immediately by offering a welcome discount, exclusive content, or free shipping as soon as they confirm their email.

This makes the opt-in feel like a mini achievement, increasing engagement and trust, and it stands out as one of the most effective email marketing tips to increase sales because it converts curiosity into action from the very first touchpoint.

✅ Segment based on signup context to match intent.

Rather than lumping all new subscribers together, track which page they came from: a blog post, product page, or landing page, and tailor emails accordingly. 

This ensures messaging aligns with their current mindset: education, product discovery, or purchase readiness. 

Using intent-driven segmentation like this is a high-impact email marketing strategy to increase sales, turning generic welcome emails into highly relevant, conversion-focused journeys.

14. Boost email marketing sales with smarter A/B tests

Make it a habit to routinely check whether your segmented email campaigns are reaching the right people.

And test one variable at a time to ensure your results don’t return confusing insights. 

🚀 Convertcart Email Marketing Tips for A/B Testing:

✅ Segment before you test to uncover meaningful insights.

Instead of running blanket A/B tests across your entire list, divide your audience first. 

For example, new subscribers versus returning customers. Their behaviors and triggers differ, so what drives clicks or conversions in one group might flop in another. 

This strategic segmentation is one of the most overlooked email marketing tips to increase sales, because it ensures every test delivers insights you can actually act on.

✅ Expand testing beyond subject lines for full-funnel clarity.

Don’t stop at open rates; test key elements like header images, CTA placement, copy length, or product recommendations. 

Tracking metrics like click-through rate, revenue per email, and conversion rate gives a complete picture of what drives real sales. 

This holistic approach is a smart email marketing strategy to increase sales, revealing optimization opportunities that surface only when you measure the entire funnel, not just the first impression.

Further Reading: 14 A/B Testing Ideas For eCommerce Emails

15. Focus on psychographics as well

Most eCommerce brands send specifically targeted email campaigns based on segmented characteristics, like profile data, behavior, location, etc. - in other words, demographics.

But, they forget to update their email list based on psychographic information like personality, lifestyle, occupation, habits, beliefs, and interests.

Check how Carre d'artistes does it with their eCommerce email marketing:

🚀 Convertcart Email Marketing Conversion Strategies:

✅ Shine a light on true shopping motivation.

Instead of assuming why people buy, track how subscribers interact with your content, which links they click, which products they explore longer, and which CTAs get their attention. 

Then tailor emails to reflect those real motivations, not just surface-level trends. 

This behavioral focus is one of the most underused email marketing tips to increase sales, because understanding why someone is browsing allows you to craft messages that convert curiosity into action.

✅ Lead with values and beliefs to build lasting loyalty.

Beyond features and deals, highlight what your brand stands for: sustainability, craftsmanship, community, or other core principles. 

When emails resonate with a shopper’s values, they’re more likely to make a first purchase, come back for repeat buys, or even refer friends. 

This values-driven approach is a high-impact email marketing strategy to increase sales, creating an emotional hook that outperforms discounts alone.

Further Reading: 46 easy-to-copy confirmation email templates (eCommerce)

16. Gamify - but intelligently

Add that to a smart subject line, and you have email content that can make even the most unresponsive subscribers sit up and take notice. 

Here’s an example from Boden that dynamically picks up categories the shopper has expressed in, and shows them in this gamified email:

🚀 Convertcart Sales Email Tips to Increase Sales:

✅ Make rules crystal clear — simplicity drives action.

‍Instead of layered, multi-step instructions, keep your campaigns intuitive: “Do this → get that.” 

Even a glance should tell subscribers exactly what to do and what they’ll gain. 

This minimalist clarity is one of the most overlooked email marketing tips to increase sales, because friction-free instructions dramatically boost participation and conversions.

✅ Use visual progress bars to turn emails into micro-journeys.

When subscribers can see their progress, for example, milestones across a multi-email series, it taps into natural completion instincts. 

Highlight what they’ve unlocked and what’s next, creating a sense of achievement. 

This gamified design is a highly effective email marketing strategy to increase sales, making engagement feel rewarding and motivating repeat actions across your campaigns.

17. Offer appreciation to your email list

No selling, no discounts. 

Once in a while, just check in with your email marketing subscribers. 

Say thanks, offer a compliment, or just ask how they are doing.   

🚀 Convertcart Email Marketing Strategies to Increase Sales:

✅ Deliver value that extends beyond the product.

Don’t just push purchases. Enrich your subscribers’ lives with actionable tips, sneak peeks, behind-the-scenes insights, or expert sessions. 

Framing your emails as a source of insider knowledge positions your brand as a trusted guide, not just a seller. 

This approach is a subtle but powerful email marketing tip to increase sales, because when people feel helped, they’re far more likely to convert and stay loyal.

✅ Celebrate milestones to spark re-engagement.

Even inactive customers respond to thoughtful recognition. 

Mark anniversaries like one-year, two-year, etc, with personalized discounts or special perks: “Happy 2-Year Anniversary! Here’s a gift to say we miss you.” 

Leveraging these milestone moments is a smart email marketing strategy to increase sales, turning passive subscribers into active buyers through emotional connection and timely incentives.

18. Make *cross-selling* emails super compelling

Once a customer has made a purchase or doesn’t respond to cart recovery efforts, it doesn’t need to end there. 

Create cross-selling emails which prompt shoppers to return to the store and make a purchase. 

🚀 Convertcart Email Marketing Conversion Strategies:

✅ Harness social proof to spark curiosity and desire.

Instead of generic “best-seller” tags, showcase real impact: “10,000+ shoppers say this collection transformed their routine.” 

Even subscribers who weren’t actively considering a purchase may pause, click, and engage. 

Using credibility and relatability like this is a smart email marketing tip to increase sales, because it turns passive browsers into interested buyers through trust and community validation.

✅ Introduce affordable add-ons to capture price-conscious buyers.

Beyond your main cross-sells, offer smaller, low-risk items that complement the primary product. For example: a $5 accessory alongside a $100 item. 

This tactic is an often-overlooked email marketing strategy to increase sales, because it converts hesitant or budget-sensitive subscribers without undermining your premium offerings.

Further Reading: Email Marketing Audit – 74 Point Checklist for eCommerce Stores

19. Focus on mobile view 

A report shows that 46% of all email opens now occur on mobile.

In fact, mobile email views can be almost 3 times higher than desktop views in certain situations. 

🚀 Convertcart Email Marketing Pro Tips:

✅ Stick to a single-column layout for effortless navigation.

Instead of multi-column designs that force clicks, swipes, or scans, a single-column layout lets subscribers scroll naturally toward your CTA. 

This simple design tweak is one of the most effective email marketing tips to increase sales, because it removes friction and keeps the path to action completely intuitive.

✅ Keep copy ultra-concise; every word counts.

Limit product descriptors and messaging to a single line, ideally under seven words. 

Clear, punchy text reduces cognitive load and directs focus to the action you want them to take. 

Using micro-copy like this is a subtle but powerful email marketing strategy to increase sales, ensuring your emails communicate value instantly without overwhelming readers.

20. Get “social”

By social we mean conversational where actually connecting with your subscribers, gets them to act.

The goal should not be ‘talking to’ but ‘talking with’ subscribers. Here’s how Hammitt does it:

🚀 Convertcart Email Marketing Pro Tips to Increase Sales:

✅ Make your emails a two-way conversation.

Instead of one-way blasts, explicitly invite subscribers to reply: “Have a question? Hit reply, we’ll respond personally.” 

This builds trust and engagement, turning passive readers into active participants. 

Framing your emails as a dialogue is one of the most overlooked email marketing tips to increase sales, because personalized responses often drive higher conversions than generic follow-ups.

✅ Coordinate with internal teams for true omnichannel synergy.

Link your email campaigns with social channels by providing codes or perks that can be redeemed interchangeably. 

For example, a promo spotted on Instagram can be activated via email, and vice versa. 

This seamless integration is a clever email marketing strategy to increase sales, creating multiple touchpoints that reinforce the offer and make conversions more likely.

21. Extend powerful welcomes

Welcome emails can become powerful conversion drivers if they’re primed right. 

Here’s a perfect example:

🚀 Convertcart Pro Email Marketing Strategies:

✅ Layer social proof and loyalty rewards for instant credibility.

Instead of just highlighting best-sellers, show how real customers are benefiting while tying it to your loyalty program: “Join 12,000+ members who earn points every time they shop.” 

This builds trust and subtly nudges engagement, making it one of the most effective email marketing tips to increase sales, because it combines proof with a tangible reward incentive.

✅ Use welcome emails to showcase your brand’s unique story.

Don’t just say “thanks for signing up.” 

Share what makes your brand special, core values, craft, or standout benefits in a way that first-time visitors instantly understand why staying connected matters. 

This strategy is a smart email marketing strategy to increase sales, because it frames your brand as worth engaging with over the long term, increasing the likelihood of repeat purchases and loyalty.

22. Exclude *select* subscribers

Sending irrelevant emails to subscribers is a great way to decrease your deliverability (which affects your sales as well).

🚀 Convertcart Email Marketing Pro Tips to Increase Sales:

Here are the sections of subscribers you need to exclude:

❌ people who’ve just made returns in a certain period (they may require a more tailored approach)

❌ incomplete signups (profiles without names may require a separate flow)

❌ people who’ve purchased in the last 72 hours (launch a post-purchase email flow)

Further Reading: 13 Proven Ways to Reduce Email Unsubscribe Rate (eCommerce)

23. Practice better UX to improve email marketing

About 3 out of 5 shoppers check their emails on mobile (while doing something else). 

This is why UX on emails is important when it comes to increasing sales Here’s a perfect example of an email that hits 10/10 on accessibility and UX:

🚀 Convertcart Email Marketing UX Tips:

✅ Use color strategically to guide attention and simplify decisions.

Instead of just decorating your emails, apply colors to highlight CTAs, key offers, or important sections. 

Contrasting tones create natural visual pathways, reducing cognitive effort and helping subscribers move smoothly toward conversion. 

Smart color use is one of the most overlooked email marketing tips to increase sales, because it subtly nudges behavior without adding extra text or complexity.

✅ Optimize alt text to carry the offer message.

Since many email clients block images by default, embed your key offer or incentive in alt text: “Get 20% off today, shop now!”. 

This ensures the value is visible even when visuals aren’t, making it a clever email marketing strategy to increase sales that safeguards engagement and preserves conversions under any viewing condition.

People Also Ask - Sales Email Marketing Tips

1. Does email marketing increase sales?

“Many marketing influencers will say ‘email is dead’. But email consistently proves to be one of the biggest sources of traffic for an eCommerce store. If you get enough of those subscribers to your website, you have more chances of conversion.” - Ryan Day, Email Marketing Strategist, Convertcart

You might think that in this day of social media, email marketing doesn’t work.

But the statistics say otherwise.

Revenue through email marketing is projected to reach 17.9 billion by 2027.

Furthermore, eCommerce email marketing provides more opportunities to connect and engage with customers at a lower cost than social media advertising.

2. Which email marketing strategies give the best ROI?

While there are hosts of email marketing tactics, at Convertcart we recommend the following 5 as a foundational way to improve ROI:

👉 Personalized messaging & content: Email marketing that’s able to track every shopper for their unique habits, preferences and behavior earns audience respect in the long run, leading to high conversions.

👉 Emails that are mobile-friendly: From descriptive pre-header text to CTAs that are within the thumb zone, mobile-friendly emails take already-good eCommerce emails a notch higher.

👉 Getting the “send time” right: This involves being plugged into shopper motivation and what times they’re most likely to not just check their emails but also engage with them. 

👉 Efficient cart recovery across the funnel: Across segments, if you can craft cart recovery emails that resolve objections across multi-touchpoints, your email ROI will naturally improve.

👉 A squeaky clean email list: And last but not the least, a frequently updated & cleaned email list ensures you’re sending impactful communication to those who’re really interested and ready to buy.

3. How to build a winning ecommerce email marketing strategy?

To build an eCommerce email marketing strategy that sustains current customers and wins new ones, you’ll essentially have to focus on:

👉 Creating a “sticky” welcome: The welcome series of emails can really decide your destiny with a subscriber and how long they’d want to engage with & buy through your emails. 

👉 Sending only targeted promotional emails: Anything over 3 promotional emails in a week can be a real turn-off for subscribers, and worse if you don’t keep track of real-time behaviors to personalize accordingly week over week.

👉 Designing smart email-only discounts: Ensure you target critical segments to make the most of these, and not eat into profit margins - key segments to consider include loyal repeat customers, cart abandoners, inactive shoppers and high-intent browsers.

👉 Incentivizing loyalty for purchases: It’s not just about promoting your loyalty program - it’s also about rewarding customers for milestone purchases, moving up a loyalty tier and referring X times to friends abd family over a year!

👉 Starting an email preference center: This will help you avoid irrelevant emails from the get-go, whether you feature the preference center as a pop-up or have the preferences in-line within the footer where you receive email sign-ups. 

4. What is a good way to measure the performance of email marketing campaigns?

Here are some metrics to track the success of your email marketing campaigns:

• Conversion rate optimization
• Open rate
• Click-through rate
• Unsubscribe rate
• Bounce rate
• List growth rate
• Point and click
• Return on investment
• Click through rate (ctr)
• Revenue per subscriber
• Overall ROI
• Deliverability rate
• Email open rate
• Revenue per email
• Email bounce rate
• Conversion marketing
• Email sharing rate
• Spam rate
• Email list growth rate
• Revenue per email 
• Revenue per subscriber 
• Total open rate
• Email delivery rate
• Subscriber lifetime value 

Boost Your Sales Email Campaigns With Customized Strategies 

Most eCommerce store owners don’t see email as a serious revenue stream.

Ask them about the importance of email marketing, and you'll hear: 

“We don’t really have a major strategy,” 

“We mostly use generic templates,” or 

“We just send emails to people on our list.”

BUT AT THE SAME TIME: 

There are stores out there that drive 30%+ of their revenue from email marketing. 

Engage can help you do the same - Book a free demo.

We’ll show you:

• workflows we can create for your store,
• proven ways to drive 30% or more $$ from email alone, and 
• successful templates and strategies from your industry (and others).