15 Product Bundling Examples That Convert (& 10 Proven Ideas)

Product bundling allows you to boost sales, grow your revenue, and improve your customer’s average order value (AOV).

In fact, Forrester’s research states that upselling and cross-selling contribute to around 10–30% of eCommerce revenues. 

In this guide, we feature 15 actionable product bundling examples that you can easily experiment with, and alongside, 9 proven best practices that will help you convert plus 3 mistakes to avoid.

The post also covers:

10 Product Bundling Best Practices That Make Your Customers Hit Buy Instantly

3 Mistakes to Avoid While Product Bundling

Product Bundling 101

15 Handpicked Product Bundling Examples—Brands Doing it Right

1. Use “pure bundling” for slow movers

Pure bundles are combinations of the same product or different products that shoppers can’t buy individually.

This is why pure bundling is best applied when you want to mobilize your slow-moving products. 

SquattyPotty, the FDA-approved pooping accessories maker applies this as one of their product bundling strategies. They combine Invisibrush, their trademarked toilet brush + brush holder set, bundled with a replacement brush.

Another example of a pure bundle is Skinny & Co’s Cleansing Balm 3-pack bundle, which also showcases an attractive bundle pricing example of quantity discounts. 

Convertcart Pro Tip 🚀

Don’t underplay pure bundles by burying them under “Bundle & Save” — in fact a key way to get conversions through this bundling strategy is to treat a pure bundle as a hero SKU, with its own landing page, creative storytelling and SEO strategy.

2. Create a sense of variety through “mix bundles”

Mixed bundles instantly reflect on bundle pricing choices.

While buying individual items may not make sense for your customers, getting them along with the items they need makes it more appealing. 

Skinny & Co’s travel kit of 100% organic cosmetic products is an example of a mixed product bundle that offers value to the customer:

When it comes to gifting, mixed bundles can be a lifesaver—shoppers like them because they're not time-consuming. As part of a smart product design strategy, some retailers use gift bundles as guides to help shoppers match items to different occasions.

You can keep your gift bundles flexible—like the gift crate product bundling strategy used by ManBox.

Convertcart Pro Tip 🚀

Avoid pre-set mix bundles unless you’re running a themed one for holiday season marketing. Around the rest of the year, “Build Your Own Bundle” works as a better bundling strategy.

3. Enhance savings through “buy-more-pay-less” bundles‍

There are 3 ways you can use this kind of bundle marketing effectively and increase your AOV, an essential eCommerce metric:

• Offer 2 or more products at a single price (and don’t make the products individually available)
• Offer a set of high-priced and low-priced products (this bundling tactic features a leader product plus savings)
• Offer multiple kinds of products together (while customers can buy some of the items separately, they’ll miss out on the deal if the don't buy the bundle)

GetFPV is a US-based drone and first-person-view (FPV) equipment retailer that features a dedicated drone bundles category using 38 of their fastest-selling units, featuring great discount deals. By anchoring price & value clearly, they create smarter product bundles:

Convertcart Pro Tip 🚀

For product bundling in eCommerce, buy more pay less bundles would work really well only if you led with savings and not price. While “now you get it at $300” may not mean much to shoppers, “now you save $100” will mean the world to them.

4. Move unpopular items with “BOGO” bundle marketing

As per a survey by AMG Strategic Advisors, 93% of customers prefer Buy One Get One (BOGO) bundles. 

BOGO pure bundles may come as a multi-pack of defined volume—typically with a popular product at a discount and the less popular one at no cost. 

Sometimes this kind of a bundle promotion allows  buyers to decide their quantity.

Mixed BOGO bundles are effective for cross-selling products within the same category. In this case, buyers get a different additional product when they buy the bundle.

BOGO bundle types are prevalent, and nearly 7 out of 10 buyers agree it’s their favorite kind of product bundle. 

Pro Tip: Offer free shipping discount on BOGO bundles to stop shopping cart abandonment.

This is the promotional bundle strategy that Jigsaw Health uses, offering free-shipping benefit for orders over $89 in the US.

Convertcart Pro Tip 🚀

Reframe BOGO bundles through a “fresh discovery” approach. Here shoppers are made to feel like they’ve stumbled on something new versus something that’s on clearance. Messaging like "Customer favorites you haven't tried yet" can work rather well.

5. Make them buy more with “upsell bundles”

An upselling bundle is a kind of bundling marketing tactic to increase the overall AOV of your customers. Using an upsell product bundling strategy can be 68% more effective than trying to grab a new customer. 

Opting for an upselling bundle promotion strategy can:

• Help customer discover your complementary products
• Offer more value to the customer
• Increase how much profit each customer brings

For example, Koh, a brand of cleaning products, presents an irresistible upsell bundle offer at checkout. 

Convertcart Pro Tip 🚀

For upsell bundles to convert better, recommended suggestions need to be closely mapped to which product pages are being viewed and what’s sitting in the cart.

6. Personalize through amazing “cross-sell bundles”

Because 96% of marketers agree that segmentation is the key to boosting product bundling offers, use eCommerce personalization to make your cross-sell bundles more effective. 

This is one of the product bundling pricing examples where shoppers get convinced thanks to how well the bundle can help them solve several problems. 

Here’s an example from Vanity Planet’s cross-sell bundle recommendation:

Convertcart Pro Tip 🚀

For your cross-sell bundling strategy for 2025, lean heavily into dynamic personalization. So, apart from tapping into real-time personalization based on what’s happening within the browsing session, include contextual triggers. For example, first-time visitors see different cross-bundles compared to loyalty members. Adjust cross-selling bundle options based on weather and locational behavior too.

7. Keep ‘em coming back with “subscription bundling”

A great product bundling idea to get repeat customers is subscription bundling.

This offers a lot of value to subscribers, keeps them engaged in more than one product, and helps fight subscription fatigue. 

Subscription bundles come with doorstep delivery, discounts, and the flexibility of buyers choosing their box contents. 

NatureBox, the healthy snack subscription brand makes a one-time order of snack boxes in any quantity.

Shoppers can cancel subscriptions anytime, and NatureBox will refund the unused balance from their last subscription payment.

Convertcart Pro Tip 🚀

Reserve offers on higher tier subscription bundles for email. This way even if you showcase annual subscriptions on the product page, you can send across an email nudge to those who’ve taken 3-monthly or 6-monthly subscriptions. Their intent is already warm, so converting them to a higher tier would be easier.

8. Give ‘em the power of choice through “DIY bundles”

DIY or do-it-yourself bundling marketing gives you benefits like:

• Selling to a broader range of buyers,
• Improving buyer satisfaction, and
• Giving your shoppers a great brand experience

DIY bundling marketing works well for several categories including fashion, tech products, gifting items as well as skincare and cosmetic products. 

Culture Kings product bundles specify product combinations and volumes buyers can build—but leaves the choice of brand, style, and size to them.

ManBox is a Canadian retailer of men’s gift boxes, more like crates. The crates are handcrafted and filled with items based on themes like alcohol, new daddy gifts and fashion & grooming items amongst others. 

Convertcart Pro Tip 🚀

Gamify your DIY bundling strategy a bit further than just the page layout and offers at multiple pricing thresholds. Dynamically show up category combinations (based on browsing behavior, purchase history) that shoppers would like to build the bundle out of. This also builds greater awareness in early funnel visitors. 

9. Curate “seasonal bundles” for more sales

Bundle offers for seasonal holidays, festivities, and sales promotion days like during Black Friday and Christmas can be effective conversion drivers. 

You can also offer year-round bundles as specially curated, discounted bundles with a countdown timer for urgency. (Check this out!)

All curated bundles offered at specific times of the year—having good value and deadline-based—are seasonal bundles—here’s an example from Amazon, which aces creating smart product bundles through the year:

Convertcart Pro Tip 🚀

If you’ve been wondering how to make smarter product bundles, a seasonal strategy could be just your thing. But instead of sticking to a single season, try out transitions. For example, if you’re creating a “Spring into Summer” bundle, you can combine spring clearance items with summer essentials.

Also read: BFCM Pricing Strategy: 6 Amazing Real-world Examples (+ Proven Psychological Tactics)

10. Refresh buyer attention with “clearance bundles”

Inventory clearance bundling is a product bundling example that allows you to repackage stagnant, slow-selling, or surplus inventory to get new attention. 

The main benefits of this type of product bundling include:

• Reducing inventory waste
• Cutting the cost of storing products, and
• Clearing surplus and dead or slow-moving stock

Kitting slow-moving replenishable SKUs with bestsellers is also a good practice in inventory clearance bundling. 

Here’s an example from GetFPV. They use inventory clearance bundling to offer a selection of compatible parts for their drone DIY kit.

Convertcart Pro Tip 🚀

Since the word “clearance” can quickly throw shoppers either into doubt or choice paralysis, it’s meaningful to narrow down choices with a clear starting point like “Curated Picks” or “Our All-Time Favorites”.

Keen to make your eCommerce products stand out through relevant descriptions? Read How to Write Product Descriptions: 11 Proven Ideas (with Examples)

11. Help ‘em save through “favorites bundling”

The bundling of favorite items can help you share your product bundle pricing advantages with your customers. 

Often they are just one product in multiple numbers—an in-between with a long subscription model on one hand and a one-time purchase on the other. 

Here’s an example of this kind of bundle offer from health brand Hers—this is a great tactic if you want to establish loyalty in your customers.

Convertcart Pro Tip 🚀

Use a powerful hook to make your favorites bundling strategy more effective. Since implicit trust is involved in this, hooks that use social proof directly work better. Messaging like “Top 5 bestseller bundle” supported by “X people bought it this week” as a callout, can instantly boost conversions.

12. Gamify the bundling marketing experience

Product bundling can be much more than landing a great deal. 

This is where gamification comes into the picture. It is a technique you could use to turn bundling into an exploratory and joyful process just as Lush Cosmetics does. 

Their two-step bundling process offers a few visible benefits:

• Offers the shopper the capability to experiment with a range of products across categories, and later, even design elements
• Enables the shopper to turn the bundle into a gift—which includes writing one’s own customized message

Convertcart Pro Tip 🚀

Feature a higher level of gamification for shoppers who’ve subscribed to email, text or WhatsApp. This captive audience will respond better and quicker if you bring in a “mystery angle” after a certain spend threshold. Messaging like “Bundle up to 3 items you’ve browsed and get a FREE gift we know you’ll love - email only” works really well. 

Recommended reading: 14 Common CRO Mistakes eCommerce Brands Make

13. Enhance the experience through “gift box bundling”

To have a shopper avail a gift box with freedom of customization represents one of the best product bundle examples. In such an instance, you’ll have to define two aspects -

• The fixed price at which this box will be available
• The maximum number of items that can be added to the box

Daily Harvest lets their customers take their pick in the “Gifts” section of their eCommerce site. 

They have at least two gift box options in this bundle pricing example that nudges:

• Audiences with different gifting budgets in mind
• Choosing between “pick any 9 items” and “pick any 6 pints”

Convertcart Pro Tip 🚀

Take your gift bundle strategy a step forward by amplifying the emotional framing around it. For example, if your product page shows messaging like “The easiest way to say thank you beautifully,” make sure to add microcopy that talks about handwritten notes or QR codes for personalized messaging. This way both buyer and gift recipient have something to look forward to!

14. Enrich your bundle pricing strategy with authority

If you’ve run out of product bundling ideas, try the “staff favorites edition”. 

It conveys authority especially when customers aren’t clear about what product to choose. 

This is one of the product bundle examples that lead to easier decision-making. 

Colorescience has product bundles formulated as staff favorites. 

The explanation and detailing demonstrate legitimacy and credibility.  Staff edition bundles help in:

• Product discovery enabling customers to find products they’re unaware of 
• increasing perceived value of the product since there is strong social proof 
• Buying products that address their problem without having to scour the site 

Convertcart Pro Tip 🚀

When it comes to authoritative bundle pricing, simply stating “recommended by expert dermatologists" may not be enough. Instead, highlight why these products belong together — “Each piece complements the next for 360° results.”

15. Drive instant sales with “limited edition bundles”

According to a Ypulse study, limited edition products are a favorite among Millennial and Gen Z demographics. 46% of 18-24 year olds and 45% of 25-39 year olds have bought limited edition products. 

Limited edition bundles have the following benefits:

• Introduce new products, enhance customer preferences, and drive incremental sales 
• Help increase profits during a lean patch 
• Generate increased traffic and organic conversions

• Simplify inventory management and forecasting 

Here’s an example of a limited edition bundle from Pai Skincare:

Convertcart Pro Tip 🚀

While urgency does its work well in eCommerce bundling strategies, limited edition bundles need more to sell better. Across our audits, we’ve noticed crafting a story of origin can be powerful. If you can create a hook as subtle yet powerful as “Curated from ingredients sourced this season only,” higher conversions will most naturally roll in. 

10 Bundle Offer Best Practices For Better Conversions

High-converting product bundling depends on how much you know about your buyers’ purchasing habits—here are some product bundle pricing strategies you might want to apply on your store:

1. Decide which bundle to create

Here’s what to consider when bundling your products:

a) Bundling based on product sales performance

McDonald’s combines high-performing products with less popular ones:

b) Bundling based on seasonal trends

Some products tend to sell at certain times of the year or when certain events happen. 

Therefore, you can offer bundled offers containing those products with complementary items.

c) Bundling based on sales channels

If you want to drive growth for a new or underperforming product through a specific channel, a bundle product strategy can help. 

d) Bundling based on offers, discounts, or free shipping

You might use products with high-profit margins for your bundling offers that include free shipping. 

Bathorium encourages customers to purchase its bundle by adding a free shipping incentive—adding a bonus product makes the bundle more lucrative. 

2. Fix your goals, then the bundle price

Make buyers’ problems suggest the kind of bundle product you create. Alpkit creates a bundle specifically for marathons.

But say you decide not to sell your product at a discount. Would it still convert?

That would depend on several factors:

• The product type,
• Individual product costs,
• Target buyers, and
• Product or sales seasonality

Establish the net revenue you make from selling each product at its original price. This would give you the gross margin.

Once you know your gross margin, you can decide on the bundle pricing discount. It’s best to keep your discounts between 5% to 20% of your gross margin. 

3. Think about your customers before naming your bundle

In case you’re faced with a dilemma, you can refer to these questions for naming inspiration:

• Which audience will benefit from it?
• Should it be descriptive or imaginative?
• How should it reflect the brand?

Here’s an example from Purple.

4. Introduce a product bundle at checkout

Adding bundled products at checkout is a great option to boost eCommerce sales. 

Note this example from Best Buy. 

A few things to remember when bundling products at checkout are:

• They are related to the items already added to the cart
• They are not too pricey as that’ll deter the customer
• They’re positioned to not create cognitive load and distraction

5. Create landing pages for promotional bundles

Landing pages meant for product bundling solutions make it easy for buyers to check for offers and discounts. This is how ThirdLove creates a separate section for their bundles called ThirdLove Kits.

You must also read: Boost eCommerce landing page conversions: 18 scientific strategies

6. Build product bundles around outcomes

In 2025, the average eCommerce shopper is way more discerning than they were, let’s say, in 2025. So, it’s not just discounts and quantity benefits that pull them closer to your brand and offerings. 

They want to know your bundles solve a real problem they or their loved one has been facing. While they may still be looking around at several product categories to build that perfect bundle, they want quick hooks to know what’s best for them. The faster the hook lands, the faster the conversion too. 

Here’s a look at how Yellow Beauty achieves it — within the first fold, they offer multiple outcome oriented hook so that high intent shoppers hit add to cart faster:

7. Show clear bundle milestone perks

Did you know visual cues can lift bundle conversion rates by up to 30%?

Whether you feature a toggle and drop whole page bundle layout or offer a crisper modal feature, a progress bar or milestone marker is essential. 

This needs to show what the shopper is unlocking at the moment and at what future thresholds, other gifts / benefits will unlock.

Anea Protein maintains an add to bundle bar which constantly updates how much more a shopper has to add in order to get a discount:

8. Highlight BNPL options to compel customers to buy 

BNPL programs benefit retailers and eCommerce businesses by: 

a) Encouraging new product trials

62% of customers think that BNPL options will replace credit cards. This will help customers try out new product bundles at your eCommerce store.

b) Boosting conversion rates 

eCommerce brands that offer BNPL services experience a 20-30% increase in conversion rates. 

c) Improving Customer Lifetime Value 

BNPL options increase the ticket size by 30-50%. MyProtein offers two BNPL options on its product pages to encourage customers to try new product bundles. 

9. Display promo codes to reinforce bundle shopping  

MyProtein includes promo codes on its product category pages to make its product bundles appealing—this product bundle pricing invariably reduces  cart abandonment.

10. Use post-purchase triggers for future bundles

Product bundling in eCommerce has time and again proved to aid customer acquisition while reducing costs. 

However, in 2025, you need to treat this as a strategy to nurture customers who’ve just bought. 

So post-purchase bundle hooks on the order confirmation page and follow-up emails that go within a day or two, become critical. 

3 mistakes to avoid while product bundling

When your bundling marketing isn’t converting the way you’d hoped, then watch out for these gaps:

1. Don’t ignore target consumer data

To discover both high and low performing stock, calculate:

Stock/sales ratio (SSR) = Stock $ ÷ Sales $

A stock or sales ratio of one means that you’ve entirely sold off all stocked volume of the product in that month. Comparing the stock/sales ratio of all your products will also show the products customers buy more.

Pro Tip: Let the buyers dictate product mixes, and if you haven’t got the data to work that out, leave the product options open in a DIY bundle.

2. Don’t be restrictive with your bundling tactics

The most important thing to remember when creating high-converting product bundles is to make combinations buyers will find valuable. 

Cross-sell bundle recommendations are usually a great idea. But for it to optimize the conversion of your website checkout page, allow a one-step click-to-buy process.

Consider offering various types of bundles as alternatives on your product pages. 

3. Don’t make your bundles hard to find

There are a lot of easy ways to let shoppers find your product bundling offers:

a) On-site: Product bundling examples on Amazon and most retail stores are predominantly found on-site on different store pages:

Apply promotional bundles in the following ways:

• Gift guides
• Personalized product recommendations: relevant to cart at checkout
• Welcome message, exit-intent popup, or used as a banner,
• Category page (for category mixes), or product page (as product recommendations, relevant to the product of interest),
• Dedicated bundle pages

b) Social: nearly 30% of marketers distribute promotional content on Facebook. That’s 10% more than the number of retailers creating for their websites. Perhaps the best way to decide is to choose the right community where you can find many of your target buyers.

c) Email marketing: You probably already have to send buyers follow-up emails to recover cart abandonment. Why not offer a sweeter deal while you’re at it?

Moreover, email message personalization is easier to achieve than website personalization.

Whichever channel you choose to promote your product bundles, getting buyers to notice it is the priority. Consider these essential criteria and decide how to optimize them for better conversion:

• Product bundle packaging.
• Optimize bundle campaign design to emphasize bundle savings.
• Product bundle naming.

Product Bundling 101

1. What are the two main types of product bundling? 

Fundamentally, product bundling is of two types: 

a) Pure Bundling 

Pure bundling refers to product bundles containing the same or complementary products that aren’t sold individually.

Pure bundling is further divided into three subcategories: 

• Joint Bundling: When two products are offered together at one bundled price.
• Leader Bundling: Leader bundling refers to a leader product or primary product sold with a non-leader product or accessory—the leader product carries a discount. 
• Mixed-leader Bundling: In mixed-leader bundling, a leader product is offered with one or more non-leader products. The leader product is also available for purchase individually. 

How to leverage pure bundling in eCommerce:

• As seasonal bundling: Many eCommerce brands decide to give this a limited edition tweak, and combine powerful storytelling to nudge different customer segments towards different seasonal bundles.
• As premium bundling: Combining high-value products into a single bundle and then offering it at a reduced price can instantly attract customers who’re on the brink of buying a single product.
• As gift set bundling: Tap into popular events like birthdays and anniversaries to get higher conversions as far as your gift bundling options go.
• As BOGO bundling: This is a great way to push out quality products that are sitting as excess inventory — best suited for products that have a popular feel about them (like plain colored tees).

b) Mixed Bundling 

In mixed bundling, customers have the option to choose the items in a bundle or buy them individually.

Here’s an example of mixed bundling from Chewy:

How to leverage mixed bundling in eCommerce:

• As “build your own” bundles: Offer shoppers a pre-defined custom theme (like “Create you morning wellness pack”) or let them pick freely from a curated list of products.
• As “mix & match” bundles: Introduce a theme (like “Kitchen Starter Bundle”) and have shoppers choose from across categories.
• As tiered bundles: Show quantity options in the ranges of 2, 4, 6 and so on, and help them understand why buying a higher quantity will result in better value (cue to make those savings callouts more prominent).
• As subscription bundles: Let shoppers opt for a recurring subscription of products they choose themselves within a mix of items.

2. What product bundling challenges should eCommerce brands prepare for?

While product bundling in eCommerce is one of the fastest approaches to improving both sales and loyalty, it comes with some challenges that every business owner needs to be aware of. 

Here are the top 3 issues we’ve repeatedly seen across brands we’ve audited: 

👉 Price - value mismatch: If shoppers start to feel more for a bundle they don’t fully understand or that a bundle discount is underwhelming, it can turn into a long-term problem for an eCommerce brand. 

One way to solve this is to skip arbitrary discounts and become clearer about the the value they’re getting, how the bundled products will help in combination and how much savings is due in comparison to individual SKUs.

👉 Inventory - fulfilment mismatch: Bundles, especially mixed or customizable ones, can strain inventory management. Similarly, what’s out of stock can delay orders, or worse, cancellations. 

The two ways out of this dilemma include: 1) To track bundle components as separate SKUs in your inventory system and, 2) Build rules that automatically remove out of stock products & recommend products that are super close in terms of feel & function.

👉 Falling demand of individual SKUs: While most eComm brands go ga-ga over an effective bundling strategy, a large number also see the effect it has on individual SKUs. Invariably, this takes a toll on overall profit margins. 

The way out of this is to not offer bundling as a standard option for all shoppers. Serve it up for attracting new customers, upselling initiatives and for special occasions. 

3. Is bundling upselling? 

Bundling is a fusion of upselling and cross-selling. While bundles consist of higher priced and lower priced products, upselling contains only higher priced products. Colorescience has a product bundle consisting of two higher-priced products and one lower-priced product. 

4. Why product bundling can be a game changer for your marketing

Bundling can help increase your sales over a period of time and lead to: 

- Higher AOV

- Rechanneling of excess stock

- Exposing customers to new product launches

- Lower marketing costs for individual products

- Improved seasonal conversions

- Better CX

Recommended reading:

Deliver An Amazing Post Purchase Experience: 17 Ideas (& Examples)

Selling Luxury Products Online: 18 Unique Strategies to Boost Conversions

The Founder's Guide to Customer Journey Map (eCommerce)

Since bundling is an important part of UX...

...it ideally needs to solve the persistent problem of visitor drop-offs.

But here's the truth: 98% of visitors who visit an eCommerce site drop off anyway.

Why: user experience issues that cause friction for visitors.

And this is the problem Convertcart solves.

We've helped 500+ eCommerce stores (in the US) improve user experience—and 2X their conversions.

How we can help you:

Our conversion experts can audit your site—identify UX issues, and suggest changes to improve conversions.