We all know that cart abandonment is a problem. I mean, the average cart abandonment rate is a whopping 70.19% .
A staggering proportion of them drop off from the checkout page — but what’s interesting is — the reasons are easily improvable. Stuff like:
Hidden costs & higher additional costs No guest checkout Complicated checkout process Lack of authenticity in the website Unclear delivery & returns policies Limited range of payment options By minimizing these factors and optimizing your checkout flow, you can increase conversions by 35.26% .
Let’s take a look at how the coolest eCommerce brands do their checkout page design to make this happen.
35 eCommerce Checkout Page Examples You'll Love Here’s what the best checkout pages have in common — clear order details , guest checkout capabilities , several payment options , multiple delivery options , clear shipping & returns policy — but what drives them apart is how well they execute it. Here are 35 stunning examples of easy checkout:
1. Peloton Peloton is a holistic fitness brand that covers the full spectrum with classes, membership programs, accessories, and equipment.
What stands out in this eCommerce checkout page:
A variety of card options as well as an alternative payment option like Affirm—this enables one-time payment audiences as well as subscription model takers.
Breakdown of one-time costs into monthly estimates.
100 Day Free Trial. When selling high-consideration products, adding a free trial creates the best checkout page experience.
2. Everlane A millennial-driven brand, Everlane is known for its modern clothing and accessories.
What stands out in this checkout page design:
A step-driven format with an expandable menu at each stage
PayPal checkout badge in this eCommerce checkout design can increase mobile conversions by 52% .
We recommend you to read: 18 Store Owners Share eCommerce Checkout Best Practices for 2024
3. Flo Living Flo is a holistic women’s health brand that provides nutritional support, supplements, as well as the tools needed for women to maintain a healthy lifestyle.
What stands out in this eCommerce checkout flow:
A clean and concise layout. Multiple drop-down menus. Autofill capabilities. And a sticky chat button that raises customer trust .
4. Allbirds Allbirds specializes in making comfortable shoes and clothing with natural materials such as merino wool and eucalyptus.
What stands out in this checkout design:
Express checkout (can increase your conversions by 10.7% .) Presence of a recognized payment option like Paypal in the midst of new-gen options ( converts 82% higher.)
Also:
Guest checkout
Order preview
Clearly visible terms and conditions
Read: The Best One-page Checkout Pages in eCommerce (2022)
5. Nixon Nixon is the go-to accessories brand for quality watches, premium apparel, backpacks, and more.
What stands out in this easy checkout flow:
Nixon gets a number of things right:
Editable cart Free shipping Promo codes Trust seals Company policies & FAQ Product warranties Payment options Customer care details & work hours Progress bar 6. Infinite CBD Based out of Colorado, Infinite CBD provides CBD products for a variety of needs. Customers can pick from a range of gummies, tinctures, topicals, and more.
What stands out in this checkout flow design:
Multiple payment options. Clear order summary. Order notes, promo codes and loyalty points.
The BNPL options inspire 48% of customers to convert, which they otherwise may not have.
But the best is that "complete the order" nudge that promises 45 points post purchase!
Do read: 40 Abandoned Cart Email Examples That Actually Win Back Lost Customers
7. Casper Casper is an award-winning sleep essentials brand with products like mattresses and bed sheets that help people sleep better.
What stands out in this checkout page UI:
Breadcrumb navigation that orients the user and shows progress.
An aesthetically pleasing layout that offers all the important information without divertinG.
The Order Summary is neat with a breakdown of the costs.
Plus a free refund guarantee.
Check out: eCommerce Checkout Process Optimization
8. Samsung A leading technology brand, Samsung provides cutting-edge electronics ranging from smartphones to home appliances.
What stands out in this simple checkout flow:
Multiple payment options. Prominently displayed trust seals. A modifiable cart section. A non-intrusive promo code application option. Wishlist ing capabilities. Uppercase CTA text that grabs attention instantly.
You'd love to read: Double Your Online Electronics/Tech/Gadget Store's Conversion Rate
9. Bonobos Bonobos is a mens’ clothing brand that has an exclusive collection of spring pants, shirts, shorts, and swimwear.
What stands out in this eCommerce checkout page:
Minimal form fields for Shipping and Billing.
The Review page has all the essential elements: order details , shipping options , promo code , and the total cost .
Multiple shipping options: Free shipping , BOPIS and curbside pickup.
10. At Perry's At Perry’s specializes in healing crystals and gemstone jewelry and is committed to providing quality service, even offering a 90-day refund policy.
What stands out in this seamless checkout experience:
Prominently displayed section for terms and policies.
The coupon code section also makes it easy for gift card holders.
Clear consent message on receiving marketing material.
11. Couture Candy Couture Candy brings together a variety of prom dresses, wedding dresses, and gowns from exclusive designers at affordable prices.
What stands out in this eCommerce checkout flow:
A guest checkout & AmazonPay option at the very first step.
Clearly numbered steps, which almost behave like a progress bar.
12. Quip An oral health company, Quip is known for its people-first messaging as well as its durable range of products.
What stands out in this optimized checkout page design:
A multi-page checkout flow \optimized for subscriptions as well as one-time payments.
gifting capabilities—they et you fill in different addresses simultaneously, while also offering delivery options.
13. Zara A fashion label, Zara is known for its trend pieces and millennial-forward collections.
What stands out in this checkout page design example:
A limited number of form fields.
Drop-down GMaps location charting. Including this in your product checkout page reduces friction as it minimizes typing.
14. Happy Socks With a wide variety of socks, Happy Socks has built a reputation for having socks of all kinds: from the formal to the hilarious.
What stands out in this checkout page design:
A simple checkout page that opens in the same window. This minimizes friction as the user doesn’t have to go back and forth between the checkout page and the product page .
The sticky feedback button acts as background reassurance for the customer.
15. Glossier Glossier is a skincare brand that specializes in products that are intuitive and uncomplicated.
What stands out in this checkout page UI:
A question-based format that keeps the customer alert.
A guest checkout option and a fabulous overview of the order details.
The copywriting builds a connection between the brand and the shopper.
16. Nike Associated with the world’s biggest athletes, Nike is a sports and lifestyle brand.
What stands out in this checkout design:
A multi-page process that accounts for all the necessary details without making it feel boring.
‘Edit Cart ’— a functionality that can retain the 88% of users who don’t return to a site after one bad experience.
17. Dollar Shave Club Dollar Shave Club is a subscription-based grooming brand that is known for its wide variety of products.
What stands out in this eCommerce checkout page design:
Options for log in and payments. A clear order summary and autofill capabilities.
Social login helps engage 25% of customers who abandon their carts because of having to create an account.
18. Chubbies Specializing in “radical shorts for the weekend”, Chubbies Shorts goes the extra mile by providing free shipping, free exchanges, and guaranteed fits.
What stands out in this eCommerce checkout design:
An editable cart. A clear order summary. Offering customers the chance to opt for text alerts.
A non-intrusive upsell nudge right above the express payments options.
Don't forget to read: 30 Best Examples of Nudge Marketing in eCommerce
19. Sierra Designs Established in 1965, Sierra Designs has become a premier vendor for high-performance camping gear and outdoor clothing.
What stands out in this easy checkout flow:
Step by step information including an overview of the order, shipping costs for delivery and payment.
We love the fact that they offer a shipping charge calculator—remember, 47% of customers abandon carts due to unexpected costs during checkout.
20. Brandless Brandless is an omnichannel commerce platform committed to helping people take care of themselves.
What stands out in this checkout flow design:
The classic checkout template enhanced by brand colors.
An email sign up nudge at the top of the page—.adding this to your eCommerce checkout page template usually drives more value through micro-conversions .
21. MVMT MVMT is a millennial-forward brand that offers premium watches, blue light glasses, and more at reasonable prices.
What stands out in this checkout page design:
A four-step process that engages a high intent audience—the progress bar on top really helps.
A non-intrusive layout reduces cognitive load despite the number of steps.
22. Bed, Bath & Beyond Bed, Bath & Beyond is a global homeware brand known for its collection of bedding, bathroom, kitchen, and home décor.
What stands out in this checkout flow design:
The steps are limited only to the most necessary —the need to not scroll eases the checkout experience.
The option to get text alerts for your order on your mobile—this can help any brand build a strong post-purchase experience .
23. Crate & Barrel Crate & Barrel is a modern furniture brand with a range of kitchen appliances, home decor items, dinnerware, etc.
What stands out in this eCommerce checkout flow:
A design aesthetic that prioritizes security, transparent pricing, and minimal form fields.
Drop-down menus to reduce the customers’ effort and a progress bar to confirm status.
The “lock” icon that creates subconscious safety in the customer’s mind.
24. Crazy Cups Crazy Cups is a coffee company known for providing high-quality coffee and k-pods with exclusive flavors.
What stands out in this checkout page UI:
The ‘Attention’ notice below gets your attention immediately—thankfully it’s a part of their brand voice!
The layout assures shoppers they won’t have to deal with scrolling fatigue.
25. Amazon Perhaps the biggest eCommerce retailer, Amazon is a marketplace platform that brings together a wide range of vendors and products.
What stands out in this easy checkout design:
A standardized brand look that assures customers immediately.
Clearly calls out promotion applied, shipment details and even lets you change the pre-set payment method quickly.
26. ERDEM Home of designer Erdem Moralioglu, ERDEM is a designer label that presents ready-to-wear apparel and accessories.
What stands out in this eCommerce checkout page design:
Quick checkout options are available with ShopPay, PayPal, and GPay.
The order summary is clear and easy to understand, and the breadcrumbs outline the steps.
Promo codes or gift cards can also be applied here.
Shop Pay. Using one-click checkout options reduces drop-offs.
27. Lord & Taylor America’s first and oldest department store, Lord & Taylor is now making a comeback with this digital Collective Store through efficient eCommerce and personalized strategies.
What stands out in this checkout page design example:
Express checkout, guest checkout, breadcrumbs, clear order summary, gift card nudge, and transparent pricing all ease customers in this final step.
Nudge to sign in. While the express checkout is prominent, the red microcopy incentivizes customers with loyalty rewards.
28. Under Armour A global presence, Under Armour is perhaps one of the biggest eCommerce retailers capturing the fitness & sports apparel market.
What stands out in this checkout page design:
Multiple payment options and alternative financing.
Also features an editable cart, guest checkout, wishlist nudge, free shipping & returns nudge, and detailed order summary.
The ‘FREE U.S. Shipping Orders $99+ & FREE Returns’ nudge on the checkout page template reinforces the customers to spend more.
29. Debenhams A British department store with a global presence, Debenhams offers everything from clothes to home decor to beauty products.
What stands out in this checkout flow:
The option to choose between guest checkout and log in.
Trust badges and payment options are prominently displayed with a ‘Secure Checkout’ nudge.
The CTA buttons are of the same color which ensures visual hierarchy.
Logos of popular payment providers made visually accessible.
You'll love to read: 33 Brilliant Ways To Improve Online Beauty Store Sales
30. Columbia A sportswear brand, Columbia is known for its tech-led approach with products that deliver maximum performance during adventure activities.
What stands out in this simple checkout flow:
A price breakdown, efficient layout, contrasting checkout button, and editable cart.
The wishlist nudges. You’d be surprised to know how wishlists in your payment checkout page saves time without having to go to a product page.
31. Threadless A design-led enterprise that transforms graphic designs into t-shirts, art prints, iPhone cases, etc. Threadless is known for its artist community.
What stands out in this eCommerce checkout page:
CTAs are highlighted in another color.
The ‘Edit Your Cart’ option helps increase your AOV .
The price anchoring is a reminder for shoppers to continue with the purchase.
32. S'Wheat Bottle A sustainable organization, S’Wheat brings to you the world's first reusable water bottle made from sustainably sourced bamboo and wheat straw.
What stands out in this eCommerce checkout flow:
The email nudge is pre-enabled to get customers to sign up for emailers. This is a proven way to get your customers’ consent plus complying to the GDPR requirements.
Features the amount of taxes the total price includes.
You must also check out: eCommerce Email Copywriting: 20 Game-Changing Tips
33. TYLER'S A Texas-based specialty store, TYLER’S is known for its stylish lifestyle apparel, shoes, and accessories with options for people of all ages.
What stands out in this checkout page design:
A three-step process with a clear order summary, an option to add discounts, a price breakdown—creates quick trust.
Iconography. The lock icon shows that the payment checkout page is secure and trustworthy.
34. THE ICONIC A premium online fashion & lifestyle retailer, THE ICONIC is an Australian-origin brand with a global presence offering clothing, sportswear, accessories, and beauty products.
What stands out in this eCommerce checkout design:
An editable cart, login nudge, delivery information, and a secure payment gateway.
The no-returns alert. In the eCommerce world, we all acknowledge the importance of returns — but sometimes returns are simply not possible.
35. MOUS A solely digital eCommerce website, MOUS is the go-to option for protective phone cases and other device accessories.
What stands out in this easy checkout design:
This Shopify checkout page features PayPal express checkout, has a clear price breakdown, and a referral nudge.
‘Been referred by a friend?’ creates a deeper connection with the checkout process.
Don't forget to read: How Do I Increase My Website’s Checkout Rate? (25 Proven Ideas)
BONUS: Frequently Asked Questions How do I create a checkout page? You'll need to start by creating a form that includes all of the necessary fields for collecting information. Once you have your form created, you can add it to a page on your website.
There are a few things to keep in mind when creating your checkout page:
Make sure that your checkout page is secure—use an SSL certificate. Decide how you want to process payments–make sure you include clear instructions Display trust badges and guarantees to ease concerns Include a thank you message What should be included on a checkout page? There are a few key elements that you'll want to include:
A list of the items being purchased: This can be presented as a table or list, including the quantity, item name, and price. A subtotal: This should be the total cost of the items being purchased, before any taxes or shipping fees. A form for the customer's billing and shipping information: to enter name, address, and credit card information. A total: This is the final cost of the purchase, including all taxes and shipping fees. A button to submit the order: a relatable CTA like “Place Order” works best You can also include: express payment options, delivery information, social proof, trust badges, coupon codes, etc.
How do I optimize my checkout page? If you're looking to optimize your checkout page, there are a few things you can do:
Make sure your page is easy to navigate and understand. Make sure that your page loads quickly. Provide multiple payment options. Offer customer support. What is the checkout process? The checkout experience takes customers through the final step, driving them from engagement to conversion.
The checkout process consists of an initial details form, a payment gateway, and a thank you page . It requests several types of crucial information — such as payment, address, and other personal details — from customers and hence needs to be extremely secure.
How do I create a better checkout experience? To create a better checkout experience, you will need to streamline the process as much as possible. You don't want to include too many steps or make the process too complicated.
There are a few steps you can follow to create a better checkout experience:
Keep it simple. The fewer steps and fields there are in your checkout experience, the better. Use clear and concise copy. Don't use jargon or dense blocks of text. Offer guest checkout. This reduces friction and increases conversions. Use trust signals across the entire journey. Do check out: 24 Scientific Strategies to Increase your eCommerce Conversion Rate
How can I optimize the checkout page for more transparency? Even those who’ve finally arrived at checkout are looking for reasons to continue wit the transaction—to ease their mind, ensure to:
Display icons of trusted payment providers. Not ask for information that seems irrelevant to the current purchase. Use trust badges and phrases that create reassurance—like “100% secure checkout”. Link to important policies through simple microcopy. Offer the live chat button along with microcopy on your phone & email contact. What personalized elements can I add to the checkout page? The trick to personalizing on your checkout page is to not create additional distractions through elements—here’s what we’ve found to be effective:
Offer popular payment methods as express checkout options. Use autofill and autosuggestion. Keep a currency/location finder to calculate shipping. Offer an upsell based on browsing or purchase history . Feature a field to enter a gift message. A great checkout falls back on UX The checkout process is the final step in the sale. It’s important to make it count.
But the truth is: 98% of visitors who visit an eCommerce site—drop off without buying anything.
Why: user experience issues that cause friction for visitors.
And this is the problem Convertcart solves.
We've helped 500+ eCommerce stores (in the US) improve user experience—and 2X their conversions.
How we can help you:
Our conversion experts can audit your site —identify UX issues, and suggest changes to improve conversions.
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