35 Stunning Examples of Checkout Pages

We all know that cart abandonment is a problem. I mean, the average cart abandonment rate is a whopping 70.19%.

A staggering proportion of them drop off from the checkout page.

But what’s interesting? The reasons are easily improvable.

Stuff like:

• Hidden costs & higher additional costs
• No guest checkout
• Complicated checkout process
• Lack of authenticity in the website
• Unclear delivery & returns policies
• Limited range of payment options

By minimizing these factors and optimizing your checkout flow, you can increase conversions by 35.26%.

Let’s take a look at how the coolest eCommerce brands do their checkout page design to make this happen. 

35 eCommerce Checkout Page Examples You'll Love

Here’s what the best checkout pages have in common, clear order details, guest checkout capabilities, several payment options, multiple delivery options, clear shipping & returns policy, but what drives them apart is how well they execute it.

Here are 35 stunning examples of easy checkout:

1. Include cancellations in your checkout page (Modern Mammals)

Modern Mammals is an eCommerce brand that specializes in men’s grooming around shampooing — they produce alternatives that are great for scalp and hair follicles. 

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What stands out in this checkout page design example: 

The fact that the brand is transparent is clear because beyond refund and privacy policies, they also talk about cancellations. This is especially critical when first-time visitors are taking the risk to buy on a lark. 

Secondly, if shoppers miss to checkout through the Shop Pay secondary CTA on the product page, they also cite a “save my information…” nudge. This instantly appeals to shoppers who have a sense they’ll return to buy again.

Pro Tip: To really know in what form the cancellation disclaimers work, it’s ideal to A/B test between a clear “cancellations” link and another where reassuring copy like “Easy cancellations. See policy” flanks the link.

2. Get the most important trust signals in the first fold (Lifepro)

Lifepro is an eCommerce recovery tool brand that produces saunas and vibration plates amongst other products, targeting buyers deeply invested in wellness and fitness. 

What stands out in this checkout design flow:

We love the fact that Lifepro wastes no time in showing the most key trust signals to their buyers. 

In fact, checkout reassurances that include free shipping, manufacturing warranting and outstanding pre and post purchase support attract high-intent buyers instantly. 

That apart, this checkout design template also clearly highlights that with the purchase comes a “free gift unlocked.”

Pro Tip: Before plugging trust logos and callouts into your checkout page design, identify the three biggest concerns shoppers say they have across feedback forms, live chat etc. Listen in for return policy confusion, worries around shipping date clarity etc.

3. Only expand what is being filled (Beloved)

Beloved is an eCommerce sexual wellness brand that creates intimacy products for women over 40.

What stands out in this eCommerce checkout page:

As CRO audit experts, we’re tired of the sheer number of checkout pages that follow the norm in terms of flow, layout and design. 

Beloved breaks that pattern and offers the serious shopper a fuss-free way of moving through checkout — without worrying about what’s next. 

This template also includes checkout page best practices like limited form fields and auto-fill capabilities, making the process super focused.

Pro Tip: Always conclude each distinct info section with a small edit button that shoppers can go back to when they’re doing a final check of the details they’ve keyed in. 

5. Feature a gift-wrapping nudge (Melinda Maria)

Melinda Maria is a small founder-run jewelry store that focuses on the value of creating fun through jewelry everyday — and not just on special occasions!

What stands out in this seamless checkout design:

We get it that MM is a jewelry brand, but that slight gifting nudge is an eCommerce checkout design highlight.

It’s a great hook to have for shoppers who might be thinking on the lines of, “Do I need this?”

But when they see the gift-wrapping nudge, they may actually want to get it for someone else.

Pro Tip: Keep a price threshold for the gift box nudge. For example, trigger it only when the cart order total exceeds $60. This makes the nudge feel personalized. 

6. Integrate authoritative proof into your checkout page design (Wuffes)

Operating within the F&B retail space, Wuffes exclusively serves dogs and dog parents with joint health supplements that are certified and highly trusted.

What stands out in this easy checkout design:

Since Wuffes sells science-backed products, their checkout page design works with all the different mentions of social proof. 

But what is the most critical here is the authoritative guarantee they bring in — which reassures all customer segments, whether they’re old or new in the fold.

Pro Tip: Show authoritative proof dynamically to target the problem that the shopper is trying to solve. For example, if they’re buying a product for their senior dog, ensure the proof includes information on solving issues specifically for this segment.

7. Feature live chat for last minute concerns (Nike)

While we don’t have to introduce this giant of a brand, Nike’s eCommerce store is where athletes and athleisure enthusiasts head to, to make the most of quality, innovation and performance.

What stands out in this checkout page UI: 

Nike’s short, distraction-free checkout is a blessing in 2025. 

But apart from some standard features that appear across the best checkout pages, we noticed how clarifying customer support details is critical to checkout conversion success. 

We love how their live chat function doesn’t pop at the bottom, but is a clickable nudge at the top right.

Pro Tip: Consider showing it only after hesitation signals (mouse moving toward exit, time on page >30 seconds, form field abandoned). This way your eCommerce checkout page design stays friction-free. 

8. Feature a cause marketing nudge at checkout (Jordan Craig)

Jordan Craig is an elite streetwear brand that began in 1989, and is now known for its eCommerce presence, especially in the men’s denims space. 

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What stands out in this checkout design template:

Jordan Craig knows that even the most well-intentioned shoppers have a drone in their head that goes like: “Do I really need to make this purchase?”

To tackle that, they bring in a cause marketing nudge at checkout. Why this is so strategic is because they don’t ask shoppers to pay extra. They deduct a standard amount from orders, including this amount within the pricing strategy. 

What we also love is that they offer a way to switch off the carbon neutral shipping option if shoppers want (in fact, in the cart, they feature two separate CTAs to target i) who want Neighborhood Watch and ii) who doesn’t). Extra points for checkout transparency. 

Pro Tip: No matter where you place your donation nudge, you need to ensure it doesn’t add extra steps to the core checkout flow. What we’ve seen work is to offer shoppers a cause to pick from and feature separate radio buttons suggesting quantities they can donate like $2 or $4, going up to higher numbers. Don’t feature more than 4 options!

9. Surface checkout recommendations based on cart (Pop & Bottle)

Pop & Bottle is a functional beverage brand that thrives on using plant-based extracts. They’re known for their cold brew coffee concentrates and almond milk lattes.

What stands out in this seamless checkout design flow:

Though a lot of checkout best practices hint at not featuring recommendations, we don’t think it’s the recommendations that’s the problem. 

It’s how you place recommendations and what you feature in them that can lend to distractions at checkout. 

Pop & Bottle has got this area covered because they feature only two checkout recommendations, which are closely mapped to what the shopper already has in their cart.

Pro Tip: Feature only add-ons and products that need zero deliberation. Because let’s admit it, at checkout shoppers are closest to completion. So make sure you don’t feature what needs further sizing help, personalization or even heavy reading for that matter.

10. Optimize guest checkout for mobile (MVMT)

In an eCommerce landscape, where most watch brands charge a premium, MVMT keeps their price range accessible and products extremely functional yet aspirational.

What stands out in this eCommerce checkout design:

Since mobile commerce drives almost 78% of traffic, we love what MVMT does for their mobile checkout design. 

Apart from being a single page checkout flow, it prioritizes guest checkouts and lets returning customers sign in first. 

This ease of use creates loyalty subtly and builds traction for the brand in the long run.

Pro Tip: Offer a clear “Save for Next Time” step on mobile so that first-time visitors & buyers get a chance to log their info in real time — feeling the ease of it being handy the next time they return.

11. Use a smart loyalty program nudge (Birthdate Co.)

Birthdate Co. is an astrology-inspired eCommerce brand that produces candles, books and even jewelry.

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What stands out in this checkout page design:

The checkout page is a good stage to remind customers that their current purchase will have a bearing on future purchases.

And what better way to tell them than to draw their attention to the points they’ll earn if they finish checking out. 

What Birthdate Co. does well here is to let shoppers check / uncheck the loyalty program box, so that nothing feels forced.

Pro Tip: Tier the messaging to increase spend, especially if you feature recommendations at checkout. Something like "Add $15 more to earn 2x points on this order!" is way more compelling than saying “You earn 200 points on this order”. IYKYK.

12. Prioritize showing BNPL options (Leaf Envy)

Indoor plant brand Leaf Envy focuses on targeting nature enthusiasts living in cities who’d love to have more green in their home spaces. 

What stands out in this checkout design:

The way Leaf Envy prioritizes showing payment options is what makes this checkout page design special. 

Since their products aren’t worth too much, seeing “Klarna” at checkout can actually make more shoppers consider buying more stuff. 

Since the BNPL payments don’t have a minimum to get activated, all segments find it easier to finish their purchases on the spot.

Pro Tip: To make Klarna or Afterpay work as a more impactful visual cue at checkout, introduce terms and conditions on product pages. Messaging like “Now available through 4 split payments” is enough to set context for a later checkout payment stage. 

13. Highlight Free Shipping because it matters (Feel Goods)

eCommerce wellness brand Feel Goods creates plant-based drink mixes for people who face issues around hydration, gut health and immunity amongst others.

What stands out in this eCommerce checkout design:

We love how just by the stretch of this eCommerce checkout page design, the brand conveys free shipping as a trust signal. 

It lays to rest the problem of most shoppers not paying too much attention to fine print like shipping charges until the last moment. 

This callout right above the order summary is compelling because it lets shoppers know they only have to pay the order total.

Pro Tip: Consider tweaking the free shipping checkout callout when you’re ramping up on seasonal selling especially for Halloween or Thanksgiving.

It’s for these times that you can tweak the messaging to “Free Shipping Ends Tonight” to get checkout conversions going. 

14. Tweak checkout design to keep the order top-of-mind (Mindright)

Mindright is an eCommerce supplement brand that combines nootropics and scientific innovation to come up with mental wellness & clarity products.

What stands out in this easy checkout design:

We love how instead of turning the entire checkout page spread white, Mindright features the order section in jet black. 

This has an instant psychological appeal, albeit unseen, in the shopper, who locks all their attention in on the order. 

Pro Tip: The key here is to know exactly what if you place on the black bits, will you get the maximum visual engagement and conversion traction. In our experience, the following elements work best when laid against the black spread: i) Easy pay options ii) Recommendations & add-ons iii) Guarantees & warranties iv) Social proof.

15. Integrate shipping choices early in the checkout design (Cacao & Cardamom)

Gourmet artisan chocolate brand Cacao & Cardamom uses unique blends, spices and herbs to come up with truffles, bonbons and other kinds of chocolates.

What stands out in this eCommerce checkout page design:

We love how shoppers don’t have to wait until later pages to see shipping details or pick options. 

What’s even better is that the shopper has the power to pick a shipping date — at an early stage, eCommerce checkout designs doing this makes shoppers feel more empowered.

Pro Tip: Integrate a shipping calculator which can then show shoppers an estimated date and not just a timeline. ✅ “Arrives by Oct 27–29” and ❌ “3–5 business days”.

16. Build future anticipation with royalty perks (Ranavat)

Ranavat is a founder-led eCommerce brand that creates modern, luxurious Ayurvedic products from age-old ingredients & rituals.

What stands out in this checkout page UI:

We love how Ranavat primes shoppers to think of their loyalty program and coming back for future purchases. 

The tiered loyalty benefits also appear in a position where a shopper can immediately use the current cart value as a reference.

Pro Tip: Talk about perks, yes, but increase the relevance in context to the current purchase. For example, shoppers can instantly plug into messaging like: “You’ll earn 220 points on this order — enough for $20 off next time.”

17. Include individual bundle thumbnails for transparency (Nerdwax)

Post Shark Tank, eCommerce brand Nerdwax has come into fuller public view because of their beeswax based anti-slip wax products for people using eyeglasses & sunglasses. 

What stands out in this eCommerce checkout page:

The ease of seeing all that a bundle contains — a feature that is irreplaceable especially when we’re talking about bundles that contain more than 5 products.

The ability to view each product along with its thumbnail also creates a greater sense of transparency.

Pro Tip: For mobile especially, use a collapsible list (“See what’s inside”) under the bundle line item. This saves vertical space while retaining transparency.

18. Don’t skip on the brand recall at checkout (Purposefuel Foods)

eComm brand Purposefuel Foods leads with a plant-based approach to creating products for mindful snacking, involving real fruit, nuts and even superfoods.

What stands out in this checkout flow design:

All-white checkout design layouts have their purpose, but they don’t feel like you’re still a part of the main store. 

Something that Purposefuel avoids by tweaking their checkout design template so thoughtfully.

Pro Tip: Use your brand colors subtly in progress indicators, buttons, and accents—but keep backgrounds clean to reduce anxiety. Similarly, use typography only for section headers. 

19. Always include an upgrade hook in your checkout design (Bird & Be)

Bird & Be is a reproductive wellness brand that creates products to tackle fertility issues as well as nurture prenatal health for better pregnancies.

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What stands out in this optimized checkout page design:

The fact that the subscription nudge stands out without being intrusive, all the while contrasted against a backdrop that looks different from the section the shopper has to fill in. 

Pro Tip: Pair the upsell nudge with messaging that makes them see why they ought to take it right away. While “save 10%”works, you might want to play with "Buy now, add later" messaging: "Want X? We'll email you a special offer after delivery"

20. Show a checkout protection assurance (Peloton)

Peloton is a holistic fitness brand that covers the full spectrum with classes, membership programs, accessories, and equipment.

What stands out in this eCommerce checkout page:

100 Day Free Trial. When selling high-consideration products, adding a free trial creates the best checkout page experience.

Also a variety of card options as well as an alternative payment option like Affirm—this enables one-time payment audiences as well as subscription model takers. 

Pro Tip: The idea here is not to position the assurance as a paid upsell. Shoppers aren’t pleased with extra costs at checkout - we all know that. So, both in terms of copy and placement, the protection guarantee or extension should feel like safeguard reinforcing trust.

21. Prioritize one express checkout option (Everlane)

A millennial-driven brand, Everlane is known for its modern clothing and accessories.

What stands out in this checkout page design:

PayPal checkout badge in this eCommerce checkout design can increase mobile conversions by 52%. 

That apart, a distinct “save your info” hook makes this one of the more unique eCommerce checkout page designs.

Pro Tip: What’s key here is to focus on a payment option that your highest converting audience already prefers. For most eComm brands, this works when they take into account both device and location. For example, if you target mostly iPhone shoppers, Apple Pay needs to come where Everlane features Paypal.

We recommend you to read: 18 Store Owners Share eCommerce Checkout Best Practices for 2024

22. Easier checkout design for returning customers (Flo Living)

Flo is a holistic women’s health brand that provides nutritional support, supplements, as well as the tools needed for women to maintain a healthy lifestyle. 

What stands out in this eCommerce checkout flow:

The fact that a faster checkout for new and returning customers is top of mind for Flo, makes this one of the best eCommerce checkout page designs.

Also, a clean and concise layout.  Multiple drop-down menus. Autofill capabilities. And a sticky chat button that raises customer trust. 

Pro Tip: Along with login ease and reduced form fields, ensure your checkout design also features preferences (like shipping options) that the buyer has used before.

23. Feature a money-back guarantee (Casper)

Casper is an award-winning sleep essentials brand with products like mattresses and bed sheets that help people sleep better. 

What stands out in this checkout page UI: 

A refund guarantee that’s positioned as a brand recall nugget.

Breadcrumb navigation that orients the user and shows progress. 

An aesthetically pleasing layout that offers all the important information without diverting. 

The Order Summary is neat with a breakdown of the costs. 

Pro Tip: Get your placement right as far as showing a money-back guarantee in your checkout page design is concerned. Here are a few places we’ve found it to work well: i) Right above the final “Place Order” CTA ii) As a graphic right next to the payment steps iii) Between the cart contents and price breakdown (effective especially for luxury & high-value items).

Check out: eCommerce Checkout Process Optimization

24. Make the cart editable at checkout (Couture Candy)

Couture Candy brings together a variety of prom dresses, wedding dresses, and gowns from exclusive designers at affordable prices.

What stands out in this eCommerce checkout flow:

No cart icon symbols on this checkout design example, but a clear “Edit Cart” callout which reduces cognitive load.

A guest checkout & AmazonPay option at the very first step. 

Clearly numbered steps, which almost behave like a progress bar. 

Pro Tip: Ensure that you feature inline editing with instant visual feedback. This way, your checkout page design won’t disappoint customers taking them to a separate cart page (which may also lead to higher abandonment). 

25. Ease up shipping of gift orders (Quip)

An oral health company, Quip is known for its people-first messaging as well as its durable range of products.

What stands out in this optimized checkout page design:

The gifting capabilities—they let you fill in different addresses simultaneously, while also offering delivery options.

Also, a multi-page checkout flow \optimized for subscriptions as well as one-time payments. 

Pro Tip: Add a prominent checkbox or toggle at the start of checkout: "Is this a gift?" or "Ship to someone else?" This should appear before or alongside the shipping address section. When clicked it should open into separate address fields along with gift-specific nuances like adding a gift card or picking a gift parcel protection.

26. Leverage geo location for address dropdowns (Zara)

A fashion label, Zara is known for its trend pieces and millennial-forward collections.

What stands out in this checkout page design example:

A limited number of form fields. 

Drop-down GMaps location charting. Including this in your product checkout page reduces friction as it minimizes typing.  

Pro Tip: Show a clear prompt: "Use my current location for faster checkout?" with Allow/Decline options. Auto-picking addresses can create a high sense of alertness in shoppers, and it’s not a good thing for checkout conversions.

27. Highlight who the delivery partner is (Happy Socks)

With a wide variety of socks, Happy Socks has built a reputation for having socks of all kinds: from the formal to the hilarious.

What stands out in this checkout page design:

A simple checkout page that opens in the same window as the cart, with the delivery partner logo that draws attention instantly.

This minimizes friction as the user doesn’t have to go back and forth between the checkout page and the product page.

The sticky feedback button acts as background reassurance for the customer. 

Pro Tip: Along with the logo of the carrier and the anticipated window of arrival, consider featuring a reliability indicator for further assurance. Crisp messaging like “99% on time delivery” is great value-add for eCommerce checkout design.

28. Subtly nudge towards account creation (Glossier)

Glossier is a skincare brand that specializes in products that are intuitive and uncomplicated.

What stands out in this checkout page UI:

A question-based format that keeps the customer alert. 

A guest checkout option and a fabulous overview of the order details.

The copywriting builds a connection between the brand and the shopper. 

Pro Tip: For higher chances of sign-ups, always place the account creation nudge post purchase commitment. Until shoppers hit the “Place Order” CTA, they’re in a rushed frame of mind. After this, you can show up a brief interstitial with messaging like "Save your info for next time? Create your account in 10 seconds—your order is already placed."

We recommend you to read: Reducing Fashion eCommerce Cart Abandonment: 12 Proven Strategies

29. Use a singular, hierarchical checkout flow (Dollar Shave Club)

Dollar Shave Club is a subscription-based grooming brand that is known for its wide variety of products.

What stands out in this eCommerce checkout page design:

Standout sections that are super crisp make this eCommerce checkout template design special.

Then there are options for log in and payments. A clear order summary and autofill capabilities. 

Social login helps engage 25% of customers who abandon their carts because of having to create an account.

Pro Tip: Use smart, seamless transitions to improve UX between sections. For example, if you’re serving a return customer, auto-fill address and show up already used payment methods. Avoid a “Continue” button between sections. 

30. Get smarter about checkout upsells (Chubbies)

Specializing in “radical shorts for the weekend”, Chubbies Shorts goes the extra mile by providing free shipping, free exchanges, and guaranteed fits.

What stands out in this eCommerce checkout design:

A non-intrusive upsell nudge right above the express payments options. 

An editable cart. A clear order summary. Offering customers the chance to opt for text alerts.

Pro Tip: Only surface products that enhance or complete the primary purchase — refills, cases, cleaning kits, protection plans, or complementary accessories. This is a real checkout design value-add.

Don't forget to read: 30 Best Examples of Nudge Marketing in eCommerce

31. Bring down form fields to the bare minimum (Bed Bath & Beyond)

Bed, Bath & Beyond is a global homeware brand known for its collection of bedding, bathroom, kitchen, and home décor.

What stands out in this checkout flow design:

The steps are limited only to the most necessary—the need to not scroll eases the checkout experience. 

The option to get text alerts for your order on your mobile—this can help any brand build a strong post-purchase experience. 

Pro Tip: Hide irrelevant fields by using conditional logic. Don't show "Company" unless they check "Business order"; don't show "Gift message" unless they toggle "This is a gift".

You need to read this: 42 Ways To Grow Online Furniture Store Sales

32. Make checkout look super transparent (Crazy Cups)

Crazy Cups is a coffee company known for providing high-quality coffee and k-pods with exclusive flavors.

What stands out in this checkout page UI:

Everything about this checkout template design says, “You’re still very much a part of the store!” — something not many eCommerce checkout designs can claim.

The ‘Attention’ notice below gets your attention immediately—thankfully it’s a part of their brand voice!

The layout assures shoppers they won’t have to deal with scrolling fatigue. 

Pro Tip: Apart from the regular trust signals and symbols like certifications & payment methods, consider creating additional assurances through microcopy. For example, near email / phone contact fields, use messaging like  "We never share your information".

33. Create progressive trust for final checkout (Debenhams)

A British department store with a global presence, Debenhams offers everything from clothes to home decor to beauty products.

What stands out in this checkout flow:

Trust badges and payment options are prominently displayed with a ‘Secure Checkout’ nudge. 

The option to choose between guest checkout and log in.

The CTA buttons are of the same color which ensures visual hierarchy.

Logos of popular payment providers made visually accessible. 

You'll love to read: Improving Your Online Home Decor Store’s Conversion Rate - 31 Proven Ideas

34. Make actions easy with distinct CTAs (Threadless)

A design-led enterprise that transforms graphic designs into  t-shirts, art prints, iPhone cases, etc. Threadless is known for its artist community.

What stands out in this eCommerce checkout page:

CTAs are highlighted in another color. 

The ‘Edit Your Cart’ option helps increase your AOV. 

The price anchoring is a reminder for shoppers to continue with the purchase. 

Pro Tip: Maintain one distinct CTA per step. Also use primary color for the main action, neutral tones (gray or subtle outlines) for secondary links.

35. Show clear microcopy to reduce checkout errors (Mous)

A solely digital eCommerce website, MOUS is the go-to option for protective phone cases and other device accessories.

What stands out in this easy checkout design:

Microcopy directions that reduce checkout confusion.

This Shopify checkout page features PayPal express checkout, has a clear price breakdown, and a referral nudge.

‘Been referred by a friend?’ creates a deeper connection with the checkout process. 

Pro Tip: Ensure your microcopy is able to do three things across the checkout page design: i) Create reassurance ii) Build context iii) Enhance security.

Don't forget to read: How Do I Increase My Website’s Checkout Rate? (25 Proven Ideas)

35-point Checklist for Compelling Checkout Page Design

1. Include cancellations in your checkout page

2. Get the most important trust signals in the first fold

3. Only expand what is being filled

4. Update shipping country instantly at checkout

5. Feature a gift-wrapping nudge

6. Integrate authoritative proof into your checkout page design

7. Feature live chat for last minute concerns

8. Feature a cause marketing nudge at checkout

9. Surface checkout recommendations based on cart

10. Optimize guest checkout for mobile

11. Use a smart loyalty program nudge 

12. Prioritize showing BNPL options

13. Highlight Free Shipping because it matters 

14. Tweak checkout design to keep the order top-of-mind

15. Integrate shipping choices early in the checkout design

16. Build future anticipation with royalty perks

17. Include individual bundle thumbnails for transparency

18. Don’t skip on the brand recall at checkout

19. Always include an upgrade hook in your checkout design

20. Show a checkout protection assurance

21. Prioritize one express checkout option

22. Easier checkout design for returning customers

23. Feature a money-back guarantee

24. Make the cart editable at checkout

25. Ease up shipping of gift orders 

26. Leverage geo location for address dropdowns

27. Highlight who the delivery partner is

28. Subtly nudge towards account creation

29. Use a singular, hierarchical checkout flow

30. Get smarter about checkout upsells

31. Bring down form fields to the bare minimum

32. Make checkout look super transparent

33. Create progressive trust for final checkout

34. Make actions easy with distinct CTAs

35. Show clear microcopy to reduce checkout errors

FAQs about eCommerce checkout pages

1. How do I create a checkout page?

You'll need to start by creating a form that includes all of the necessary fields for collecting information.

Once you have your form created, you can add it to a page on your website.

There are a few things to keep in mind when creating your checkout page:

• Make sure that your checkout page is secure—use an SSL certificate.
• Decide how you want to process payments–make sure you include clear instructions 
• Display trust badges and guarantees to ease concerns
• Include a thank you message

2. What should be included on a checkout page?

There are a few key elements that you'll want to include:

• A list of the items being purchased: This can be presented as a table or list, including the quantity, item name, and price.
• A subtotal: This should be the total cost of the items being purchased, before any taxes or shipping fees.
• A form for the customer's billing and shipping information: to enter name, address, and credit card information.
• A total: This is the final cost of the purchase, including all taxes and shipping fees.
• A button to submit the order: a relatable CTA like “Place Order” works best

You can also include: express payment options, delivery information, social proof, trust badges, coupon codes, etc.

3. How do I optimize my checkout page?

If you're looking to optimize your checkout page, there are a few things you can do:

• Make sure your page is easy to navigate and understand. 
• Make sure that your page loads quickly. 
• Provide multiple payment options. 
• Offer customer support.

4. What is the checkout process?

The checkout experience takes customers through the final step, driving them from engagement to conversion.

The checkout process consists of an initial details form, a payment gateway, and a thank you page.

It requests several types of crucial information — such as payment, address, and other personal details — from customers and hence needs to be extremely secure.

5. How do I create a better checkout experience?

To create a better checkout experience, you will need to streamline the process as much as possible. You don't want to include too many steps or make the process too complicated.

There are a few steps you can follow to create a better checkout experience:

• Keep it simple. The fewer steps and fields there are in your checkout experience, the better. 
• Use clear and concise copy. Don't use jargon or dense blocks of text. 
• Offer guest checkout. This reduces friction and increases conversions.
• Use trust signals across the entire journey.

Do check out: 24 Scientific Strategies to Increase your eCommerce Conversion Rate

6. How can I optimize the checkout page for more transparency?

Even those who’ve finally arrived at checkout are looking for reasons to continue wit the transaction—to ease their mind, ensure to:

• Display icons of trusted payment providers.
• Not ask for information that seems irrelevant to the current purchase.
• Use trust badges and phrases that create reassurance—like “100% secure checkout”.
• Link to important policies through simple microcopy.
• Offer the live chat button along with microcopy on your phone & email contact.

7. What personalized elements can I add to the checkout page?

The trick to personalizing on your checkout page is to not create additional distractions through elements—here’s what we’ve found to be effective:

• Offer popular payment methods as express checkout options.
• Use autofill and autosuggestion.
• Keep a currency/location finder to calculate shipping.
• Offer an upsell based on browsing or purchase history .
• Feature a field to enter a gift message.

A great checkout falls back on UX

The checkout process is the final step in the sale. It’s important to make it count.

But the truth is: 98% of visitors who visit an eCommerce site—drop off without buying anything.

Why: user experience issues that cause friction for visitors.

And this is the problem Convertcart solves.

We've helped 500+ eCommerce stores (in the US) improve user experience—and 2X their conversions.

How we can help you:

Our conversion experts can audit your site—identify UX issues, and suggest changes to improve conversions.