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Email Marketing

30 easy-to-copy confirmation email templates (eCommerce)

Have you run out of creative ideas to spice up your confirmation emails? Here are 30 templates (including order confirmation & shipping confirmation) that you can steal right away.

30 easy-to-copy confirmation email templates (eCommerce)
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Most eCommerce business owners follow the usual create-and-forget confirmation email templates. 

From order confirmation to account confirmation, they are the no-nonsense transactional emails every eCommerce business needs to send. They are also invaluable for customers because of the information they provide. 

But does that mean confirmation emails have to be bland? 

A plus point: confirmation emails already have high open rates (65%). 

Yet many eCommerce stores don’t go the extra mile and make their confirmation mails stand out. The result? A heap of lost sales. 

We’ve put together a list of 30 super engaging list confirmation email templates + a bonus list of best practices and FAQs.

Here's the list of email types this post will cover:

Order Confirmation Emails

Right after an order has been placed, eCommerce businesses typically send out an order confirmation email. As much as they are transactional, these emails are meant to offer clear direction to the customer about what’s going to happen next. If you want customers to trust your brand, you would want to get your order confirmation emails right. 

Here are 10 effective order confirmation email templates and ideas we found that does complete justice to post-purchase communication with customers: 

1. Make it a joy to interact with your brand

This order confirmation email example from Harry’s shows how well the information flows from one aspect to another.

USP: The customer has all the information they need in one place—including the source for support.

order confirmation email example from Harry’s


Takeaways to write the perfect order confirmation email:

  • Be transparent. The example illustrates how you can leverage sharing your business processes to gain customer’s trust. 
  • Put some thought to email UX. This example presents the facts in a visually pleasing way without making the communication look boring or cluttered. 

2. Personalize with subtle cross-promotions

Order confirmation emails are a tactical form of communication to cross-sell and upsell. Check how Crate & Barrel does it in the following example. 

order confirmation email example from Crate & Barrel


USP: The communication is subtle and flows easily without becoming pushy. Crate & Barrel introduces the products casually as if they were trying to get a customer to know them. 

Takeaways to write the perfect order confirmation email:

  • Keep the communication simple. The Crate & Barrel example showcases only information that the customer would immediately look for in an order confirmation email.
  • Personalized persuasion always works. Without making the cross-sell or upsell the highlight of the communication, it still has made a mention of the relevant products that a customer may want to browse through. 

3. Make shipment tracking something to look forward to

One of the ways that an order confirmation email template can make its mark is by giving shipment tracking the importance it deserves. 

The following Zulily example is a classic, especially in the way it makes tracking an action item. 

order confirmation email example from Zulily


USP: In this example, visual aesthetics takes the cake. While the communication conveys multiple things, all of it is easy to catch and remember—thanks to the design. 

Takeaways to write the perfect order confirmation email:

  • Use distinct information blocks—they work well. They call the customer’s attention to different topics within the same email, without seeming chaotic. 
  • Make website links a part of the communication. So while this does not take the conventional route of upselling or cross-selling, it offers the options of merchandise exploration. 

4. Offer effective, information-rich content

After purchase, a customer is looking for assurance that their order is on the way. As an eCommerce brand, it’s your opportunity to serve up content that isn’t just relevant to their purchase but also helpful otherwise. 

In the following example, check out how Zalando does it. 

order confirmation email example from Zalando


USP: All buying-related information your customers would want about the brand are in one place. 

Takeaways to write the perfect order confirmation email:

  • Don’t just talk about how great a brand you are. Prove it. The clever thing that Zalando does is to really be supportive to people reading this communication. Right from the one-hour cancellation disclaimer to the FAQs, this email is one quick shot at setting brand perceptions straight. 
  • Declare upfront the benefits customers can expect. The design does a great job here by stating the advantages through text and icons at the bottom of the page. 

5. Set your brand communication to stand apart

Most customers are sure to have an excess of business emails in their inboxes. You don’t want to add to them. Your aim is to make your customer go back to your order confirmation email again and again. 

This confirmation email sample by Boden will help you do just that. 

order confirmation email example from Boden


USP: Cuts through the clutter of typical, dreary email communication and instead, serves up something fresh, really fresh.  

Takeaways to write the perfect order confirmation email:

  • Copy and design can come together in an interesting whole. One look at this communication, and you can tell how well these elements work alongside each other. 
  • Wit never gets old and can be quite appealing, on any given day. So many businesses say use order received but how only a few use order received (and understood)?

6. Surprise your customers with tongue-in-cheek humor 

Your order confirmation emails don’t have to be boring. Tongue-in-cheek humor can help your emails become memorable to your customers. 

Here’s a textbook example of how Recess uses tongue-in-cheek humor in its order confirmation email. 

recess - order confirmation email template

USP: The copy is inspiring and does help catch a user’s attention. ‘We released the carrier pigeon’ definitely passes the five-second test. Complementing the copy are the aesthetic visuals that aren’t too cluttered. 

Takeaways to write the perfect order confirmation email:

  • Use tongue-in-cheek humor.We feed our pigeons Recess, so they’re extra strong and fast is simple tongue in cheek humor done right. In case you placed this order in a fugue state is a witty way to talk about placing returns. Details like shipping address, shipping method, billing address, and payment method are mentioned. This is worthy of a medal for keeping things simple. 
  • Convey your brand messaging. Recess is a beverage brand serving millennials who’re anxious and aesthetic conscious. With the messaging ‘calm cool collected’, Recess is consistent with its brand vision of bringing calm and balance to an overstressed generation. 
  • Don’t overlook color combination and font.The blue color font complements the pink color making it visually appealing, and consistent. 

7. Marry order confirmation with community building efforts 

What if you could use order confirmation emails to build a strong community? 

Community building reduces your customer acquisition cost. 

Athletic Greens does it with aplomb with its order confirmation emails. 

Athletic greens - order confirmation email template

USP: Athletic Greens prides itself in helping people take ownership of their health. It invites users into the community with one simple message Meet your healthy new habit. 

You’ve taken a big step in the right direction with Athletic Greens…….The rest of the community is excited too. 

Now, isn’t this something you would want to replicate? 

Takeaways to write the perfect order confirmation email:

  •  Use CTAs conveniently. Athletic Order uses the ‘Order Now’ CTAs twice and leaves it there. With a link to its Facebook community group and Let’s connect’, it gets the CTA placement right. 
  • Drive excitement with community building. Trying to lose weight or exercise is something most people struggle with. By welcoming people who want to get fit, it is driving excitement as being with a community can encourage you to be consistent by building a habit. 

8. Mention possible shipment delays upfront 

The purpose of an order confirmation email isn’t just limited to confirming the order but outlining the contingent situations and possible shipment delays. 

Brooklinen clearly outlines the possible delays in wake of the Covid pandemic. 

Order Confirmation email example - Brooklinen

USP: With the shipping type and duration mentioned, customers will be willing to accommodate any shipment delays. 93% of American customers are highly likely to bear shipment delays with a brand they associate with good customer service.

Takeaways to write the perfect order confirmation email:

  • Maintain color consistency for fonts. Brooklinen uses blue fonts that complement its brand personality and make the email readable. Blue as a color is associated with trust, security, and honesty. 
  • Transparency in displaying sales tax. Being honest about taxes helps build trust as withholding information is the major reason why the majority of first-time customers never return for a second purchase. 

9. Make it easy to edit or cancel the order 

Customer centricity is one of the key factors for a favorable customer experience. American Eagle includes an option to modify or cancel the order on its order confirmation page

Order Confirmation Email: Easy edit/modify options

USP: Including edit or cancel options helps in reducing the eCommerce return rates. The cost of processing and replacing returns is far more than editing or canceling an existing order. 

Takeaways to write the perfect order confirmation email:

  • Always be open to receiving feedback.  By including a link to a survey, American Eagle is demonstrating that they are open to receiving feedback from its customers. 
  • Payment on delivery. The critical information that order confirmation mail conveys is that the customer’s payment method won't be billed until the customer receives the order. 

10. Educate customers with pro tips 

Your order confirmation mail has precious real estate that can be utilized to educate customers. GIR offers care tips to watch and maintain utensils to ensure longer durability. 

Order Confirmation Email: Provide Care tips to demonstrate authority

How do I write a confirmation email? 

An eCommerce order confirmation email has specific elements central to its success. Here are 8 best practices to help you nail them: 

1. Hook’em with your subject lines 

Your subject line helps convey the summary and the intent of the confirmation email. A catchy subject line can help you stand out from the swarm of emails in a cluttered inbox.   

It assures customers of positive intent on seeing it in the inbox helping you get your foot in the door. For instance, here’s an order confirmation email subject line from Crocs. 

We got your order. (You have great taste!)

This sets clear expectations and informs the customer that their order has been placed. Another tip is to include your brand name so that customers don’t miss your order confirmation email.

Emojis and names can be great value additions to your email subject lines as they help catch the user’s attention while scrolling.  

2. Craft a compelling order confirmation message 

A compelling order confirmation message should make heads turn. While the primary goal is to confirm the order. You can certainly create a memorable brand perception with creative order confirmation messages. 

For instance, Third Love uses adjectives in its order confirmation message to garner the customer’s attention. It conveys a strong message that the purchase is a great addition to their wardrobe. 

Compelling order confirmation message

Tell your customers how valuable their presence means to you. To make sure you have their attention, use a larger font to ensure cognitive ease—the ease and fluency of the brain to process information. 

3. Reassure using order summary and cost breakdown 

The order summary helps customers review their orders and reassures them that what they bought is what they’ll receive on delivery. The images and item details provide a recap to customers. 

The cost breakdown helps in maintaining transparency. Hidden costs like shipping and taxes are the major reason why most customers don’t return. Revealing these costs helps send legitimacy and trust signals.

Order Confirmation Email: Order summary and cost breakdown

Here’s what your order summary should contain—

  • Product Name and image 
  • Quantity 
  • SKU 
  • Color and size 
  • Unit price 

These details will help customers reach out to the support team in case of order related issues. 

4. Specify payment information 

The payment method informs the customer about the credit card or debit card details. This informs the customer where the charges were applied. In case of refunds, this information is useful. 

5. Verify shipping and billing information 

Including the shipping and billing information is critical for the next course of action. The shipping information will help the customer validate if that’s the address they would like to receive the shipment. In case the customers want to change the shipping address, they can make changes well before the shipment leaves.

6. Leave your customer support details 

Customers would be excited to receive their product delivery but in case of unexpected circumstances, they’d like to reach out to you for obvious reasons. 

Surprisingly, 91% of customers said that good customer experience compensates for delayed shipments.  

Include your email address and phone number as 76% of customers who contact customer service do so via phone. 

7. Provide the estimated delivery timeline 

An estimated delivery timeline in your order confirmation email clearly outlines the delivery timeline. This sets the expectations upfront and doesn’t keep the customers in the dark. 

Include an order tracking link so customers can keep track of the shipment regularly. 

8. Prioritize mobile responsiveness 

Emails that aren’t optimized for mobile devices lead to cognitive strain affecting readability. Especially when 35% of US customers shop only using their smartphones. 

Creating mobile-optimized emails might feel overwhelming. These tips will set you up for success: 

  • Use a single-column layout with 600-640 px for a supreme experience on mobile. They make things easier to read. 
  • Add image alt texts to improve accessibility in case the images fail to load 
  • Display the most important information first i.e. the order confirmation message 
  • Keep the font size between 18-22px for body text and 22-24 px for headlines
  • Arial, Helvetica, and Times New Roman are fonts that are readable across all devices. Choose fonts that are easy on the eye 
  • The CTA button size should stand out. Use 44x44 px for high visibility and clickability. 
  • Use embedded and inline styles while designing HTML emails for a seamless experience on all mobile devices. 

4 examples of order confirmation email subject lines 

Order confirmation email subject lines need to give a glimpse of the order confirmation message. Check out 4 examples from actual eCommerce brands: 

1. Ask customers to authenticate information 

Customers feel a sense of security when you ask them to authenticate their information. 

Quip asks customers to double check their details in the order confirmation subject line. The emoticons help catch the attention of the customers.

Order confirmation email subject lines: Authenticate information

2. Give a warm welcome to the customer 

Who doesn’t like a warm welcome? More so when you’re a new customer. Ipsy uses a noun to describe the customers. 

Always make sure to make the customer feel special. It makes them feel appreciated and cared for. 

Order Confirmation Email: Greet with a warm welcome

3. Make an announcement 

Announcements give the user a sense of what the content is about plus the context. 

Fitbit conveys the order confirmation by making an announcement. 

Order Confirmation subject line: Make an announcement

4. Use emojis to enhance the message 

Using emojis in your subject lines conveys the message with clarity and accurately conveys the emotions. Interestingly, subject lines with emojis have a 56% higher open rate compared to regular subject lines. 

ULTA Beauty uses a thumbs-up emoji to communicate a successful order confirmation message. 

Emojis in order confirmation email subject lines

USP: The order confirmation email has used the email well and reserved the order summary details for another page. This is good for user experience. 

Short on time? Here's a quick video with all the brilliant examples:

Shipping Confirmation Emails

These are the kinds of emails businesses send after an order has been dispatched. They typically convey a few constant elements, including the shipping method, which shipping service has been used, and what date the shipment is likely to arrive at the customer’s door. 

Shipping confirmation emails represent a great opportunity for eCommerce businesses to establish their brand, earn loyalty, and create trust in the long run. 

We found 5 brilliant shipping confirmation email templates for your inspiration: 

1. Make simple look chic

It’s easy to think that no matter how hard you try, your shipping confirmation email will always carry the same boring facts. 

Chewy’s example shows how you can organize all the technical information in a visually pleasing way. 

example of shipping confirmation email by Chewy


USP: The animated GIF of the moving truck at the top adds fun and relevance to all the numbers in the communication in just the right amount. 

Takeaways to write the perfect shipping confirmation email:

  • The placement of your text and other elements matters. Right from that GIF at the top, Chewy gets the sequential flow right. This makes it easy for the customer to mentally sift through the various pieces of given information. 
  • Highlight what needs highlighting. Make it really easy for your customers to take action by highlighting important information.

2. Speak about your unique brand strength/s

There’s a lot more to representing your brand through email communication than taglines and logos. A shipping confirmation email message carries ample possibility to let customers know that you truly care. So yes, it’s a real opportunity for establishing a more human connection. 

Check out how Adore Me does this in its email below. 

example of shipping confirmation email by Adore Me


USP: A minimal layout, complete with copy and design, ensures the content is easy on the eyes (and the brain).

Takeaways to write the perfect shipping confirmation email:

  • Bring out the brand voice at a relevant juncture. The Our Promise section builds trust subtly while offering information that will put customers to ease (especially in the pandemic context). 
  • Focus on the minute details that matter. Adore Me clearly states how much time it might take for tracking to become available. They also feature the image of the product that has been ordered. These little details add a lot of value to the final customer. 

3. Create anticipation through your communication

Every shipping confirmation email message carries technical information that’s important for the customer. But very few address them directly and speak to their feelings. As an eCommerce business, you’d know how much anticipation customers will have for their order. Creating something witty yet wholesome can help connect with them. 

Like what Fitbit does in the following example. 

example of shipping confirmation email by Fitbit


USP: The communication creates an emotional engagement before it goes into the more plain facts and figures. 

Takeaways to write the perfect shipping confirmation email:

  • Go for an intelligent brand-led design. While there are very few elements in this email communication, they have all been used in functional ways. 
  • Create personalized, human content. Are you smiling? You’re totally smiling. is such a simple bunch of words, but it sticks. And that’s all that matters. 

4. Present a compelling story

Everyone loves a good story, even those who read emails. Especially those who read emails. 

Make your next shipping confirmation email something that’s a cut above—featuring engaging content like a story, an imaginary situation, or some trivia. 

Check out how Frank Body does it. 

example of shipping confirmation email by Frank Body


USP: A catchy headline that’s sure to make customers revisit this piece of communication multiple times. It sets the mood for the rest of the text, but more importantly, it mirrors the anticipation experienced by customers knowing their order is going to reach them soon. 

Takeaways to write the perfect shipping confirmation email:

  • Inspiring imagination can be an interesting way of capturing attention. Notice how the headline creates a distinct narrative to pull a reader in, instantly. There’s no moving away from the content of the email after that. 
  • Giving the product a voice can be engaging. See how the text reads after the headline? It’s a highly personalized voice that instantly clicks with any reader. 

5. Offer rewards that are seriously attractive 

Every eCommerce business sends out similar shipping confirmation emails. The difference comes when you think about going beyond customer expectations and wowing them. An incentive is a great way to do this. The wow effect ensures they develop a connection with your brand and also open any email that might come from your end. 

In the following example, Tradesy ensures this happens by promising a tidy referral reward. 

example of shipping confirmation email by Tradesy


USP: A casual, easy-on-the-eye design layout that shows a balance between visual and text. 

Takeaways to write the perfect shipping confirmation email:

  • Plug into their emotions. The email talks of friends and referrals in a conversational style, and warms up to readers with a social quotient. 
  • Balance between fun and facts. While the referral aspect instantly gamifies the context, making it more interesting, the technical information ensures the customer is updated on what matters the most—the order. 

Account Confirmation Emails

eCommerce businesses send account confirmation emails to ensure the details you’ve provided during an account sign-up are all valid. Now while they are essentially sent for re-clarification of information, they don’t really have to be drab and uninteresting. 

Next are 5 account confirmation email examples for your inspiration: 

1. Clarity is king

When a customer engages with your brand through account confirmation emails, they are looking for the next steps i.e. how the product works, what they may need to do to have a great experience etc. What they need from you is guidance through clear information. 

Exactly what Ibotta achieves in the following example. 

Example of account confirmation email from Ibotta


USP: Deep personalization in messaging and content. 

Takeaways to write the perfect account confirmation email:

  • The easier the first brand experience, the higher the chances of the customer returning or staying on. By hand-picking a few rebates for the customer, Ibotta proves that it’s on top of its game. 
  • Place your elements intelligently. See how well they have achieved a balance between text, icons, and imagery? 

2. Set the mood for your brand experience 

Account confirmation emails are elementary pieces of communication that your brand can use to develop an early connection with the customer. Set the tone, establish the mood, tell them what to expect. 

Check out what Warby Parker does and you’ll know why we are saying what we are. 

Example of account confirmation email from Warby Parker


USP: Strikingly visual; something that is simple yet memorable 

Takeaways to write the perfect account confirmation email:

  • Keep your copy simple and clever. The two simple yet smart headlines convey what the customer immediately needs to know—they now have an account and that Warby Parker is a brand that they will enjoy engaging with. 
  • Show your brand’s cool quotient in the communication. Be it the chosen image or the way the language is constructed, the customer will get a glimpse of the brand essence. 

3. Explain how your brand operates

Account confirmation emails are one of the very first pieces of communication you will send your customers. So it’s a great opportunity to set the tone of how your brand works and what the customer can expect engaging with it. 

Here’s how wonderfully Patagonia does it. 

Example of account confirmation email by Patagonia


USP: Such crisp copywriting that one doesn’t really mind that it’s only text. 

Takeaways to write the perfect account confirmation email:

  • Use conversational language. Though it’s essentially a one-sided piece of communication, the style Patagonia has adopted is easy and everyday. This makes it instantly stand out among emails that are long and technical. 
  • Convey brand reliability and accessibility. It’s done so subtly that you may not even notice it at first. Clearly laying out what content customers can expect and doubling to ensure that it won’t spam them—this is how a brand can earn early trust, quickly and simply. 

4. Show appreciation openly

Starting your account confirmation emails with how thrilled you are to have customers join your pack works great. When you bring appreciation to the forefront as a brand, your customers appreciate you so much more. 

Here’s an example of how Ralph Lauren does it. 

Example of account confirmation email by Patagonia


USP: The headline clearly promises something big once the customer is in. And it does that in a fetching, relatable style. 

Takeaways to write the perfect account confirmation email:

  • Use simple but strategic content. Notice what Ralph Lauren has chosen to display in the slabs of text. The customer will at once find all of it relevant and relatable. 
  • Use brand elements subtly. Be it their logo or the chimp saying howdy, friend—it carries brand nuances tastefully. 

5. Build your brand essence

When looking at a confirmation email message, customers want to know why they should buy from you. If a brand can offer this sense of ease in a simple and accessible way, then customers will remember. 

Just how NYDJ does in the following example. 

Example of account confirmation email by NYDJ


USP: Clear communication about how the brand means what it says and is inclusive in spirit. 

Takeaways to write the perfect account confirmation email:

  • State the variety of choices. The copy states every single body type will find something flattering—this makes the brand inclusive for all customers.
  • Make it human. This is a great example of how images used in an account confirmation email can relay human moods and emotions. Makes it way more convincing.

Cancellation/Unsubscribe Confirmation Emails 

Cancellation confirmation emails might throw off many eCommerce business owners. However, by sending unsubscribe confirmation emails, you offer your customers the choice to discontinue viewing your brand’s emails, offer updates, or any other free content. It’s often considered a great way to wheel back new and old loyalists, if you can get this piece of communication right. 

Here are 5 templates for your inspiration: 

1. Make it about the customer

A cancellation email can be tricky so communicating that the choice remains in the customer’s hands creates a good impression. 

The following example of Abercombie & Fitch prioritizes the task at hand, and how! 

Example of cancellation confirmation email by Abercombie and Fitch


USP: Keeping it stark, simple, and noticeable. 

Takeaways to write the perfect cancellation/unsubscribe confirmation emails :

  • A limited number of fields can be helpful. This shows the brand is considerate of your customer’s time. Also, the most relevant form fields can make it easy for the customer to choose. 
  • An uncomplicated color code prevents distraction. The customer can be convinced that you are not trying to distract them with products and discounts. On that note, notice how this brand has still placed links to shopping on the top bar. Discreet and smart.

2. Offer multiple choices upfront

While cancellation confirmation emails mostly give the customers the choice to leave, it can also give them reasons to stay. 

The following Alibris example shows us why offering multiple choices upfront might just be the way to wheel back a customer in. 

Example of unsubscribe confirmation email by Alibris


USP: Alibris shows us that even a cancellation confirmation email can have a warm, communicative tone about it. 

Takeaways to write the perfect cancellation/unsubscribe confirmation emails: 

  • Offer communication that builds connection. The brand does not make this part of the process sound transactional anywhere. This makes it likely that customers will consider staying back on their email list. 
  • Be nuanced in sharing options. It’s interesting how you can introduce nuances in the way you offer options to customers. I would like to keep receiving coupons (but stop all other emails) is a great example. 

3. Make choosing a fun thing

We’re back to talking about multiple choices in a cancellation confirmation email, but the question is how do we keep things interesting? 

In the following example, Refinery29 shows us how. 

Example of unsubscribe confirmation email by Refinery29


USP: An otherwise technical and transactional piece of communication assuming an attractive and fun interface. 

Takeaways to write the perfect cancellation/unsubscribe confirmation emails:

  • Create copy that reads like you’re directly talking to the customer. That’s the most engaging part of this email, we thought. The way the words have been chosen and used, despite it being one-way communication. 
  • Display the content in interesting, consumable blocks with CTAs. This makes it a joyride because it presents the information clearly and helps customers make a decision. 

4. Make space for real feedback

Acknowledging that there might be something to improve from your end is a good communication approach for an unsubscribe confirmation email. The reason is simple—every customer wishes the brand would really care about their needs and try to understand why they may be leaving. 

Barneys New York makes for a lovely example to elaborate on this point. 

Example of unsubscribe confirmation email by Barneys New York


USP: The tone of voice conveys an attempt to understand the customer and their needs deeply. 

Takeaways to write the perfect cancellation/unsubscribe confirmation emails:

  • Always aim for the human touch. It starts with the headline you will be missed and then is followed up by the multiple choices.
  • Text-only confirmation emails needn’t be boring. Text is used intelligently, communicatively, and with the intent to build a deeper connection. 

5. Bring back the memories

A cancellation confirmation email is an ideal opportunity to remind customers of what they might miss if they unsubscribe. This approach also establishes a brand voice that customers will remember you for. 

Puma is worth mentioning in this context.  

Example of unsubscribe confirmation email by Puma


USP: The cancellation confirmation is made an event here, creating an unparalleled memorability. 

Takeaways to write the perfect cancellation/unsubscribe confirmation emails:

  • A bold, humanistic headline can make all the difference. Notice that much of this piece of communication is only about the headline. The rest is all supporting text to convey facts. 
  • The opportunity for a customer to jump back in. Alongside the cancellation, the brand also keeps another option open. If the customer changes their mind, they can make their way back. 

Newsletter Confirmation Emails

Sending newsletters is a way for any brand to develop long-term communication with customers. If they sign up, it indicates trust and interest in the brand. This is why newsletter confirmation emails—when crafted effectively—can do more than confirm subscriptions. 

Here are 5 newsletter confirmation templates to help you create your own:

1. Create an attention-grabbing design 

Among countless email newsletters if yours has to stand out, it has to be unique. 

In the following example, Chipotle nails their newsletter with a quirky design. 

Example of newsletter confirmation email by Chipotle


USP: The striking quality that text, design, and imagery create together. 

Takeaways to write the perfect newsletter confirmation emails:

  • The art of using contrasting colors. This newsletter shows how a contrasting brand colors can be used to the advantage. It highlights the communication aptly and makes the email look more striking. 
  • Provide options for the next course of action. Once the primary purpose of the email is solved, you can direct the customer to take further actions—like find a store, browse the menu, or order. 

2. Make the journey fun

Newsletter confirmation emails can be a wonderful gateway into the thinking customer’s heart and mind—something that can be used for instant connection. So there’s absolutely no reason why you should go the boring way. One surefire way of achieving this is to establish your brand identity right from the start. 

Take a look at how PrettyLittleThing does this below. 

Example of newsletter confirmation email by PrettyLittleThing


USP: A distinctive voice that speaks to customers in a fun and quirky tone.

Takeaways to write the perfect newsletter confirmation emails:

  • Start with gratitude. If you notice, the example has a great headline. What makes it powerful is how it communicates gratefulness about the customer signing up. The emoji prevents it from being too formal. 
  • Create a strong brand identity. The use of brand colors and copy such as bae and SLAY the world together presents a strong brand identity. 

3. Offer the luxury of choice

Customers love to see personalized content. And if you can offer choice through personalization, then nothing like it. 

Look at how Rhone presents curated bestsellers for their various customer segments—offering multiple choices.

Example of newsletter confirmation email by Rhone

USP: The communication is detailed but it has been laid out in a way that’s easily understood. 

Takeaways to write the perfect newsletter confirmation emails:

  • Inspiring the customer’s imagination. If you look carefully, you’ll see what the offering of bestseller choices does here. It instantly engages the customer at a deeper level and makes it necessary for them to act. 
  • A balance between photography and text. This ensures the email communication looks interesting while continuing to be relevant. 

4. Make the details looks attractive

Given how many emails customers receive daily, most look at long emails with a certain amount of wariness. But not when you make the email interesting to consume.  

Take a look at how Boden makes the detailed email look readable.

Example of newsletter confirmation email by Boden


USP: A large chunk of text, highlighted with multiple fonts and styles and a smart, pleasing layout. 

Takeaways to write the perfect newsletter confirmation emails:

  • Create a brand buildup to convince customers. The Boden newsletter confirmation email highlights several brand USPs such as 365 days peace of mind returns to build a case for customers to remain hooked. 
  • Social proof can be a significant addition. See how Boden uses customers using its products to create an enticing layout?

5. Stress on how exclusive it is

Every eCommerce store owner wants their emails to stand out. Exclusivity is a great trick to use to do just that. 

Check out how deftly Headspace does it. 

Example of newsletter confirmation email by Headspace


USP: Short, convenient, easy to read, and easy to act on. 

Takeaways to write the perfect newsletter confirmation emails:

  • Short is sexy. Make the newsletter confirmation email to the point and avoid making it unnecessarily long.
  • Throw in a bit of urgency. See how it mentions that the link is valid only for 24 hours—it makes customers decide to verify faster.

10 Surefire Ways to Blow Up Your eCommerce Revenue From Emails

Confirmation Email FAQs

1. How to make my confirmation emails comply with the CAN-SPAM and GDPR rules?

Since 2018, data privacy has come into focus with the activation of the GDPR or General Data Protection Regulation. Consent of the data subject is of main importance under GDPR. So featuring check-boxes and questions in your confirmation email that enable the customer to offer consent for the future use of their data, is critical. Similarly, the CAN-SPAM Act has made it necessary for you to send an actual physical address with your confirmation email, along with a suitable header and subject line. 

2. Am I required to A/B test confirmation emails?

It’s a wonderful idea to set up confirmation emails for A/B testing because the ultimate outcomes you’re hoping for are better conversions and retention. A/B testing can effectively reveal which elements are performing well for what kind of audiences and how your content & design may need to change to make your confirmation emails more productive. 

3. How do I write a confirmation email?

While there are many different kinds of confirmation emails, as you may have already noticed above, some pointers stay the same. Here’s a quick flow that you can take to write a confirmation email:

  • Confirm the reason for sending the email
  • Add an appropriate subject line
  • Address the customer and tell them what the next steps are
  • All relevant details of the transaction
  • Include a relevant CTA (or two) the customer can access

4. When is the best time to send a confirmation email?

It is often thought that confirmation emails consist of a single email that a business sends to confirm an order or verify signup. However, depending on the outcome expected, you may need to send a series of them. After sending the first email, you could wait 24 to 48 hours to send shipping information or a reminder. A third email could possibly be sent within another 48 hours talking more at length on what the customer can anticipate and the final one can be sent post-delivery seeking feedback. There are no right or wrong answers here because the outcome might vary, but make sure you build an email cadence so that customers learn to look forward to this form of brand communication. 

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