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Conversion Optimization

24 effortless Shopify checkout page customizations that increase sales

Nearly 80% of visitors of a Shopify store never checkout - costing your business tons of sales. Here are 24 simple Shopify checkout page changes that boost conversions. Check it out.

24 effortless Shopify checkout page customizations that increase sales

The checkout page is the final destination of every eCommerce store.   

Amongst other reasons, customers tend to abandon their cart because they 

- find high extra costs (shipping, tax, fees),

- have to create an account, and

- see unclear shipping info.

Studies show that checkout optimization can recover up to $260 billion worth of lost orders. 

Read on to unlock 24 in-depth customization strategies that’ll boost your Shopify store checkout page conversions.

24 fast and easy Shopify checkout page customizations that drive more sales

1. Upsell with a dynamic Recommendations Object that displays 4 of the closest products

A great way to improve conversions is by recommending similar products on your checkout page.

Your customers will see something they might be interested in and add it to their current purchase. Stores, where customers clicked on the recommendations, saw a 26% increase in their revenue.

The plus side is, if they are not ready to purchase it on the spot, you’ve given them a reason to come back to your store.

A recent study found that 56% of customers return to websites that recommend products. So in the long run, it’s a win-win.

Research has shown that revenue is actually attributed to recommendations. For instance, 35% of Amazon’s revenue is generated by its recommendations engine.

Upsell recommended products

Always ensure that your recommendations are easy to add to the cart so your customers don’t have to struggle to get them.

You can also add a progress bar to upsell. This is a creative way to encourage people to add more products to their carts. This is how it looks 

Shopify customization cart page
Pro Tip: Add a recommendations object to your code.

A recommendations object helps Shopify stores offer dynamic product recommendations to their audience basis purchase history, shopping behavior, etc.

To enable this, you can follow through these steps:

  • Create a new Liquid file in the /sections directory.
  • Name this product-recommendations.liquid.
  • Through recommendations.products_count, you can set up control-flow tags & layout.
  • Create a loop through recommendations.products to establish product associations.
  • For best results, display between 4 to 10 products at one time.

2. Set up a customisable calendar where customers can pick the most convenient delivery date

When you offer more than one delivery option, you’re giving your customers choice and control over their orders. Customers feel that you’re also going the extra mile to provide convenience to them.

Terrebleu easy delivery checkout

In the example above, see how Terrebleu offers a shipping and pickup option. While deliveries may seem like the go-to option, they added an option for some of their customers who might just want to go on a drive or pick it up during their daily runs.

Another eCommerce store that does this well is Amazon. They offer same-day delivery, next-day delivery, and even free delivery. This all depends on the customer’s preference. For instance, free delivery might take a longer shipping period.

So if you can, introduce a delivery window so they know when to expect their package.

Pro Tip: Include a delivery date calendar on your checkout page.

On Shopify, you can add a calendar on your checkout page so that customers can select a delivery date based on the available dates you provide.

All you have to do is add jQuery to your theme liquid, create a delivery snippet and add the snippet to your checkout page.

3. Decide between the Shopify one-page checkout & one-click checkout

As an eCommerce business owner, you want to have all your customers details. We get that.

But from a customer perspective, you may want to consider the impact of multiple forms spread over multiple pages. It’s cumbersome.

Consider adding all your processes to a single page. This means account creation, shipping details, cart subtotal, etc. Fewer steps and clicks streamline the checkout process while reducing cart abandonment. The image below is what a single-page checkout process looks like. 

Partake foods Shopify one-page checkout

In our example above, Partake foods did a great job of including all shipping, delivery, and payment information on a single page. This significantly reduces the number of navigations a customer has to take to complete an order.

Pro Tip: You can also look at enabling one-click checkout with Shop Pay.

Shopify merchants can use Shop Pay to accelerate checkout time, leading to faster order fulfillment.

With this feature, customers don’t have to enter credit card details and shipping information every time they make a purchase.

Shopify found that the order-to-checkout rate is 1.7 times higher when using this solution compared to the regular checkout experience.

Read more about it here: One Click Checkout: 5 Popular Vendors for eCommerce Brands (+ Examples)

4. Include numbers in your triggers to create an actionable sense of urgency

Urgency in this scenario means using certain strategies to nudge your potential customers into making an immediate purchase.

Good fair flash sale checkout page

In our example here, there’s a flash sale that includes a free t-shirt on each order and 35% off. However, this sale is only valid for a few hours. The timer adds a little effect.

But everyone adds a timer these days, so you can try something different to create urgency.

Pro Tip: Numbers act as ‘brain candy’. Be sure to include them to create a real-time perspective sense of urgency.

Here’s how you can do that:

a. Show the limited quantity left in stock

b. Give out a limited discount

Free Shipping checkout page example

c. Add a free item on each purchase during a particular window

Free gift checkout page example

d. Specify the end date of your Limited Time Offer

Limited sale offer checkout page

5. Be mindful of Product Affinity when recommending product upgrades

Your checkout page is also an opportunity to upsell to your potential customers. 

It shows that you care about their interests and you’re willing to offer them the perfect experience with their purchase.

Product Affinity is especially important here — when you recommend two strongly correlated products, customers are more likely to get both and follow through the checkout process.

The key here is to present the value of this upgrade.

You could pitch a subscription where users can automatically subscribe for continuous orders or deliveries.

See how Beardkit does this below:

Beardkit checkout upgrade nudge example

Another option is pitching an upgrade by offering a newer model of the product. Here you can ask a potential customer to go for a newer version by highlighting the exclusive features. 

Or pitch a spare part that will help make their experience with this particular product even better.  

Spare part nudge checkout example

In this example, you can see an upsell for adding an LCD. This example uses the spare part nudge. Because adding an LCD will improve their user experience with this 3D printer. Now there’s still room for choice. It’s entirely up to the customer.

And with this addition, the price automatically changes without the customer manually adding it to the cart.

Pro Tip: Upsell smartly by adding variants to your product on Shopify Admin.

Here’s how to do this:

  • From your Shopify admin, go to Products > All products.
  • Click the name of the product.
  • In the Variants section, click Add variant.
  • Enter the variant information in the fields. If you enter a new option value in the Options section, then it will be created as an option value for that product.
  • Click Save.

Remember to always choose an upgrade button that’s intuitive and easy to switch.

6. Enable Guest Checkout & show customers the perks of signing up post purchase

While guest checkouts have shown to improve conversions, you need to capture customer information before they go.

The easiest way is to ask customers for an email ID to receive order confirmation and shipping and delivery information.

Shopify offers three options where accounts are disabled, optional, or required.

An alternative is to enable Multipass login.

Here, customers can log in through Facebook or their Google account.

You achieve this on your Shopify store by enabling multi-pass payments. Start by going to settings>checkout>customer account>enable multi-pass.

After this, a secret code will be shared with you. You can then proceed with the encoding process.

Guest Checkouts Shopify page example
Pro Tip: It is advisable to leave all account creation prompts until the purchase is complete.

To enable this on Shopify, go to your Shopify admin>settings>checkout>customer accounts.

Choose ‘accounts are optional’ and click on save.

The benefit here is that you’re scoring a purchase but also giving customers incentive to sign up, thereby covering both grounds.

Source

7. Close the deal with Trust Badges & then ask for the payment

Immediately asking for payment details just comes off as pushy and suspicious. Customers might be sceptical because it’ll look too suspicious.

Even in guest checkouts, it would be better to present the available payment options along with a confirmation so they don't make a mistake. 

Express checkout option

Your customers need to be able to trust that you’re concerned about their interests, user experience, and needs. And they won’t be able to if they perceive that all you want is their money.

So consider adding one layer before jumping straight to asking for payments. 

Pro Tip: Display trust badges across the checkout experience to ease any concerns in real time.
BTW, we can always audit your store's checkout flow and suggest improvements (ideas that have worked for 500+ Shopify stores).

8. Include a free-shipping nudge above-the-fold with a certain value floor

Unnecessary scrolling delays decision-making. Adding continue to shipping to your above-the-fold page reduces cart abandonment rates. 

75% of the customers opine that free shipping has a massive influence on their ordering decisions.

Here’s how MuroExe uses that to channel sales above €85.

Here is how ShopBop uses free shipping in its checkout process. 

If it is not feasible for you to offer free shipping, then add  “continue to shipping” to your above-the-fold page.

Pro Tip: Set a free-shipping threshold that lies between the price of your current as well as ideal Average Order Value.

When setting a free-shipping threshold, it’s important to consider three main things:

  • Analyze the average order value over a 6 - 12 month period to set a threshold.
  • Set the threshold at a lower limit to determine the value at which they’re availing free shipping.
  • Set the threshold at a higher limit to determine the value at which they’re willing to increase AOV to access free shipping.
Keep Reading: Free Shipping: Still a Conversion Driver in 2022? (+ Brands Nailing It)

9. Make your CTA button blue or green & include trigger words like ‘buy’, ‘now’, ‘free’

CTA buttons are crucial to a checkout page. And while online store owners try to customize the CTAs, they don’t often go further than testing button colors.

There are multiple things you can do to optimize your CTA buttons:

  • Include trigger words like ‘buy’, ‘now’, ‘get’, etc.
  • Use colors blue, green, red, orange.
  • Make sure your mobile CTAs pass the thumb test.
  • Place CTAs along the sidebar, navigation bar, feature sections, etc.

You can also look into incorporating secondary CTAs.

This is another route for visitors who are not ready for a higher commitment.

Checkout page CTA buttons example

For example, you sell subscription-based products. However, most new shoppers might not be ready to buy a subscription before at least sampling the product.

‘buy subscription’ = primary CTA

‘get samples’ = secondary CTA 

Another feature of your CTA is the copy. Your CTA copy should convey value. Research showed that valued-based CTA as opposed to generic ‘Learn More’ generated a 9.49% increase in conversions.

For checkout pages, the CTA should be clear and void of any confusion.

Ensure every element of your CTA is placed just right so that once your shoppers look around, they know how to proceed to the next step without any support.

‍Pro Tip: Experiment with sticky CTAs so they’re always at easy access to the customers.

When designing your CTA buttons, you want to make sure that they’re clearly visible. Sticky CTAs are a great way to achieve that.

10. Include a Responsive Progress Bar to keep customers engaged

When there's uncertainty in how your checkout process is, visitors are more likely to drop off and find a store with a simpler checkout process.

However, when there’s guidance that shows them how many steps are left and what these steps mean, it’ll increase their chances of going ahead with a purchase. 

Highlight progress step by step in checkout page

Our example in the image above is a typical example of hand-holding through the checkout process. It has a progress menu bar that lets the customer know the steps completed and the ones left in checking out.

Pro Tip: Ensure your progress bar is dynamic and takes no more than five steps.

A simple way to include a progress bar is by importing it from @shopify/polaris.

11. Let customers ‘Save for Later’ and share their wishlists with friends

Shoppers are spoilt with choices and unless you give them a reason to come back, you are going to lose them. 

Introducing ‘Save for Later’ on your checkout page can boost your chances of customers returning. 

Anthropologie Save for later checkout page example

Anthroplogie provides a ‘Save for Later’ option on its above-the-fold checkout page which is an example you could follow. 

Another way to win back lost customers is to insert ‘Add to Wishlist’. As per a ThinkWithGoogle study, 44% of eCommerce buyers want to have a wishlist and the list of benefits that comes with it. 

Net-A-Porter Wishlist example

Net-a-Porter uses a wishlist to ensure its customers don’t lose their items added to the cart. 

Pro Tip: Make your wishlist intuitive and easily editable.

Account for share functionalities as well as options for customers to edit items, quantity, buy directly and even save ideas for future searches.

It would also be advisable to send customers reminders to move products from wishlist to purchase. 

12. Include Payment Seals on your checkout page to signal multiple payment options

Another change you can make on your checkout page is implementing multiple payment options.

Multiple payment option checkout page example

When you limit payment to just one channel, you increase the chances of an abandoned cart. For instance, if I don’t have a PayPal account, how will I pay for my order if your store accepts  PayPal payments only?

Pro Tip: Set up multiple payment methods on Shopify by using the alternative payment setup.

Here’s how to do this:

  • From your Shopify admin, go to Settings > Payments.
  • In the Alternative Payments section, click Choose alternative payment.
  • Choose a provider from the list.
  • Enter your account credentials for the provider you chose.
  • Click Activate to enable the provider

13. Create checkout processes with only 3 - 5 form fields

As you can see in the illustration below, checkout usability performance reduces drastically as the number of form fields increases.

The Baymard institute in their research highlighted that 8% of shoppers abandon their carts because of overly long-form fields. 

Long form checkout information example

Shorter form fields mean more conversions. In research by Michael Aagard, Unbounce’s former senior conversion optimizer, he saw a 19.27% increase in conversions when forms were shortened by leaving only relevant fields. 

Savinspree checkout page email example
Pro Tip: If you need more information, ask customers for it after they have completed the purchase.

Remember: the primary goal of Checkout is to simply get customers to check out. All the details, all the surveys can be kept for later.

Once they have made a purchase, you can ask them for more information through a customer survey.

14. Have a stellar Refund Policy (& regularly get your customers’ insights on it)

This is a way of building credibility and trust for your potential customers. In a survey conducted, at least 91% of customers agreed that a company’s refund policy is a decisive factor when making a purchase.

In fact, research by UPS highlighted that 68% of shoppers view a store’s return policy before making a purchase. 

When customers see that they can return a product if it doesn’t meet their expectations, they’ll be more inclined to go ahead with the purchase. 

It isn't just about having a solid policy - but the placement of the link that influences the sale.

Checkout page refund policy example

In the example above, you can see that the footer has been used to place the link to all the store policies.

To make it easier to locate, you can place it right next to the products or under all the products in the cart itself. Makes it a lot easier for visitors to identify and helps build trust faster.

Refund policy checkout page

But be very transparent with the details. Include a warranty, a warranty period, a return window, and the conditions for a refund.

Pro Tip: Add an accommodative store policy to your Shopify store
  • Within Shopify admin - go to settings and click on 'legal'.
  • Enter your policy or choose a template from Shopify.
  • Edit and add links as per your needs.
  • Click save to confirm.

For your Shopify store, you can set up a Return Merchandise Authorized System (RMA system) which will help you easily manage returns and return requests in your store.

15. Know the 4 types of trust badges (& know where to place them)

Trust badges can be the key to unlocking conversions on your checkout page.  You wouldn't want customers to feel hesitant about sharing their financial and personal information with you. 

Trust badges are a sign of trust signals which makes you credible and trustworthy. 

Here’re 4 eCommerce trust badges which you must familiarize yourself with:

Security Trust Badges

A security trust badge indicates that an eCommerce checkout process is safe and customer financial data is secure. 

Here is a security trust badge by ASOS on its checkout page sending a strong trust signal that user data is safe. 

ASOS Trust badge checkout page

Payment Trust Badges

Your site owners will trust you if you accept payments from Visa, Mastercard, and PayPal. Visa Secure is a merchant program that protects against financial fraud and theft.

VISA Payment trust badge

Guarantee Trust Badges

Guarantee trust badges such as 30-day money back guarantee or Free 1-year warranty is effective in reducing the interpreted risk of your customers.

Shipping Trust Badges

Free shipping and an easy returns policy are a worthwhile ways to earn customer trust. 

Pro Tip: Place these trust badges across key touch points to address customer concerns in real time.

Security Trust Badges: Best placed on the checkout page, along the Cart section.

Payment Trust Badges: Best placed right under the Payment section.

Guarantee Trust Badges: Best placed on the product page or cart page, right before checkout.

Shipping Trust Badges: Best placed on the homepage, product page, and checkout page.

16. Don’t fudge numbers, implement dynamic Inventory Tracking & be genuine about it

Scarcity messages serve as a search attribute that affects choice in goods. In fact, scarcity impacts the choice people make at the final stage of a purchase.

So, when you let your users know that there’s a very limited amount of this particular product in stock, they’ll be likely to speed up their checkout.

Check out how Fresh Heritage below uses the number of products available in stock along with the number of people currently adding them to the cart.

Fresh Heritage scarcity marketing example

As you can see, there are just 11 kits left. So if nine people are trying to buy the item at the same time, it means you have to really hurry to stand a chance. This can be very effective in getting your customers to check out faster.

In 2014, OnePlus released the OnePlus One smartphone strictly by invitation. This was completely different from the regular buy-it-at-the-store phones everyone was used to.

This scarcity strategy led to over 25 million visits to their website in less than a year and a record of nearly 1 million sales. Within this period, they surpassed competitors like Xiaomi, HTC, Motorola, and the then famous Blackberry.

Pro Tip: If every single product is low in stock, customers may feel like something’s up.

Instead of fudging numbers to drive a sale, implement a real-time tracking system and let your customers know it’s genuine.

Here’s how you can enable inventory tracking:

  • Access Products from your Shopify admin.
  • Input the name of the product & variant you’d like to track.
  • Check Track Quantity in the Inventory.
  • Enter the quantity information under Quantity.
  • Save the information & make it public.

17. Run ‘thumb tests’ to ensure your Shopify theme is responsive across devices

It is statistically more likely that eCommerce shoppers interact with your website on a mobile or tablet than on a desktop.

This is why it is important to optimize your checkout page for mobile shoppers. Ensure that it is mobile and responsive to several touch patterns, screen size, and finger size as well.

Pro Tip: Optimize your website responsiveness & ensure each screen loads under 4 seconds.
  • Create optimal distance between buttons so that they can be easily tapped by a thumb or finger.
  • Ensure that the main navigation is visible and clear on a screen.
  • Reduce the amount of text on your pages. If possible, display them only after a picture loads.
  • Increase your font size. Smaller fonts are harder to read on mobile. Consider using a size 14-16.
  • Use compressed images to reduce page load time.

You can achieve all of this by simply opting for a responsive Shopify theme.

These themes are optimized to not only load images and pages faster, but they are also mobile responsive, SEO optimized, easy to integrate with social media, and above all highly customizable.

You can search for responsive Shopify themes here.

18. Ensure each webpage loads in under 4 seconds

Let’s be honest, people don’t like waiting. Every 3 seconds your page spends loading, you lose 57% of your initial traffic. This is why you need to optimize the page speed.

Start by analyzing what your current checkout page speed is on Google Page Speed Insights. These insights let you know what changes to implement and just how bad or great your load time is.

Pro Tip: Keep Google Page Speed Insights handy and ensure you’re following the guidelines set by them.

This includes the following:

  • Eliminate render-blocking resources: static HTML, CSS, and JavaScript files can harm your website from loading.
  • Serve images in a next-gen format like webp files: instead of using the conventional png and JPEG files, webp files are easier to load and take up less space.
  • Remove unused Javascript like themes and plugins.
  • Use properly sized images.
  • Reduce server initial response time: This is the initial time it takes your website to load.

Now while these pointers will vary for each business type, two of the most common causes of slow page load time are too many plugins and heavy images running on. your site. 

You can reduce your checkout page load time by either compressing the images on your checkout page or taking out unused and ‘do it all’ plugins. These are the known culprits for slowing down page load speed.

Use any of the free compressor tools online like tinypng and compressor.io to help reduce your image size. Remember, it is important to analyze your site for a proper diagnosis.

BTW, we can always audit your store's checkout flow and suggest improvements (ideas that have worked for 500+ Shopify stores).

19. Include a ‘Why Us’ snippet on your checkout page

Sometimes, after getting to the checkout page, your potential customers might be inclined to question why they chose that particular product. This is why this page is perfect for reinforcing the benefits of your product.

In our example, check how Taylor Stitch uses this checkout page to reinforce the positives of choosing their brand.

Taylor Stich checkout page reassurance

Now you don’t have to make a long list of benefits. A simple reinforcement will help nudge your customers and show them why going ahead with the purchase is worth it. Put simply, it’s a final attempt to influence their buying decision

Pro Tip: Ease buyers’ anxiety with a carefully written snippet that addresses any concerns buyers may have at the last minute.

This can include stuff like the returns & refunds policy, free shipping and social proof: everything geared to help customers pull through the final plunge.

20. Break down your pricing with information on taxes, shipping, and discounts

It’s always best to highlight the breakdown of the entire payment due as clearly as possible. Highlight how much taxes cost, how much the shipping costs, and the actual product itself. A lot of Shopify stores have incorporated this to help further bridge transparency. As a plus, you should add details of how the total amount is calculated.

Myro checkout page pricing transparency

Research by Baymard Institute found that 55% of shoppers abandoned their cart because of extra charges that they do not understand.

Most customers want to have all the details of their purchase. In fact, if they feel unsure about their transaction in your store, they are likely to abandon their cart. However, a thorough breakdown shows that you are transparent and it encourages them to complete the transaction.

Pro Tip: Adding tax information to your checkout page in enough detail can be crucial to prevent cart abandonment.

Here's how to do so:

  • Within your Shopify admin, click on online stores.
  • Click on Actions > Edit languages.
  • In the search box, type Vat label html, and then press enter.
  • Under Checkout & system / Checkout order summary, in the Vat label html text box, enter the following text: {{ amount }} tax included.
  • Click Save to confirm.

21. Enable rating for customer reviews & ensure they can be filtered through

Customers like to see reviews about your product. Word of mouth helps show how authentic and quality this particular product is. It’s like a positive endorsement.

So, on your checkout page, insert reviews and comments that will help you build credibility. 

Social proof and trust badge example

As you can see in our example, highlight reviews that use sensory words and talk deeply about how refreshing your product or service is.

Reviews that highlight how beneficial your product is should also make it to the top of your checkout page. Star ratings are also highly effective. You’d see that the least review here is a 3 star which connotes that the product is top-notch.

This promotes trust that this Coffee is truly as good as they say it is.

You can also add security badges to help reinforce this trust. Your customers will be more likely to make payments for a product that they find credible.

Social proof from past and current customers should be advertised on the first fold of your checkout page.

This is because it immediately attracts them to your product and how legitimate it is. 

Pro Tip: Include as many details as possible.

A fashion eCommerce brand would benefit from including personal details like age, size, gender, weight, fit, etc.

A food eCommerce brand can look into details like allergens, taste, dietary preferences, etc.

These details help customers relate to the views more and hence make a better informed decision.

22. Have a loyalty program that rewards customers for specific tasks & use this to drive engagement

To help drive more sales and encourage your customers to come back, you can give a coupon or a discount code for completing a purchase.

Now they know they’ll be getting a discount on their next purchase. In our example below, you’ll see a notice for 5 points on every $1 spent.

These points can then be converted into a discount on the next purchase.

Chubbies reward example

This is the beginning of a retention strategy.

Pro Tip: Set automated discounts on your Shopify checkout page:
  • From your Shopify admin, go to Discounts and click on create discount.
  • Click Automatic discount then in that section, enter a name for the automatic discount.
  • In the Types section, select Percentage or Fixed amount.
  • Under Discount value, enter a monetary or percentage value for the discount.
  • In the Applies to section, select what this discount will apply to: All products, Specific collections, or Specific products.
  • Use the calendar in the Active dates section to set the start date for the discount. If you want to set an end date for the discount, then click Set end date and use the calendar to choose when the discount will end.
  • Click on Save discount.

23. Include a social media nudge on your Thank You page to keep the conversation going beyond checkout

After the checkout is complete, add a thank you page that shows appreciation for the purchase. On this page, highlight what the next steps will be. Will a representative contact them? Will they get a shipping number? Or will they get a receipt in their email? This helps show the customer what to expect. 

On your thank you page, you can also add a one-question survey to get to know your customers better. This can help with future retargeting campaigns.

For example, if you’re a dog grooming service, questions like “How often do you groom your dog?” will give insights on the right time to introduce remarketing. 

Another tip for your thank you page is to keep it clean and clear. Avoid clustering this page with so much information that will cause audience fatigue.

Pro Tip: It doesn’t end at checkout. Use the resources you have to keep the conversation going.

Implement a stellar Thank You page that thanks the customer for their purchase, encourages them to shop again, and even offers a nudge to sign up for emails or follow on social media.

24. Introduce a Limited Time offer with a one-click post-purchase upsell

Post-purchase upsells are beneficial in increasing your average order value, reducing customer churn, and improving customer retention. 

Here is a post-purchase upsell from Native Deodorant offering a complimentary item. 

Native Deodrant post-purchase upsell example

One-click upsell post-purchase doesn’t require users to again enter the payment and shipping address details. 

Here is an example of one click upsell from Adidas. 

Pro Tip: When introducing a one-click post-purchase upsell, ensure that it is a GREAT deal and available only for a limited time.

This keeps customers in the spirit of shopping, triggers them into the urgency & scarcity mindset, and helps you bag another sale.

In conclusion

To help optimize your checkout page, always empathize with your customers. Understand what your typical wants and what stresses them out. The goal is to simplify your checkout page as much as you truly can. Implementing any of these changes will push you towards the right direction and skyrocket your current sales.

The Ultimate Guide: eCommerce Checkout Process Optimization

Shopify Checkout FAQs 

And, if you’re using Shopify, chances are you're bursting with these questions. 

What is checkout in Shopify? 

The Shopify checkout allows you to accept payments and receive orders when you’re selling online. The customer can proceed to checkout after adding items to the cart filling the payment and shipping details to make the final purchase. 

How do I create a checkout on Shopify? 

You can create a checkout link using the admin access- 

If you have the Buy Button channel, you can create the checkout link directly on the product page using these steps.  

  • Head to Products and click the particular product you want to create the checkout for. 
  • Click More actions dropdown on the product details page and click Create checkout link.
  • Click Copy link.

Wasn’t that easy? 

You can create checkout links for product variants by creating a manual link

Is Shopify checkout customizable? 

It is by all means customizable. You can customize the UI, add content, add a tracking pixel, and more. For more information, check out the Shopify development site. 

Why can’t I checkout on my Shopify store?

The two common reason why your users aren’t able to checkout are:

  • No shipping rate or option available for a particular country.
  • Payment gateway error. 

If you’re looking for help, Shopify Community won’t disappoint you. 

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