If you’re just starting out with a Shopify store, it’s easy to get lost in the crowd.
However, with unique shopify marketing strategies, you can set yourself apart from other stores.
We’ve put together this Shopify guide to take you through easy-to-implement Shopify promotion strategies.
Shopify Marketing Strategy: 24 Ways to Get More Sales
Here are some ideas on how to market your Shopify store to increase revenue and improve user experiences.
Promote your Shopify store with faster store performance strategies.
1. Focus on Shopify-centered site optimization techniques
While running a Shopify store, the most important priority for a business owner is to have their website optimized.
This naturally ensures customers can explore products and categories without glitch and take action without confusion.
To promote Shopify store, here’s what you can do to ensure your site offers valuable CX:
- Choose an up-to-date theme that’s fast to load and is responsive across devices
- Opt for a system font so that customers don’t have to separately download it to be able to access your website
- Get rid of unnecessary redirects and especially pay attention to redirect loops that break the flow of a customer’s experience
- Limit your collections to smaller batches of products
- Integrate AMP web pages with your Shopify store to make your site optimized for mobile devices
- Get rid of features that trigger distracting elements (for example, how the ‘quick view’ feature is often responsible for triggering pop-ups)
- Remove all redundant Shopify apps as they continue to run in the background and can slow down site performance
2. Create large (yet subtle) CTAs for mobile UX
The idea is not only to influence shoppers to act in the best way you can, but also to make it easy to act.
In this regard, making your CTAs distinct and tappable is absolutely essential. Also, leave space for thumb activity.
Featuring one main CTA is to ensure emails stay mobile-friendly.
Here’s a look at how Chewy optimizes their product page CTAs for mobile to inspire your Shopify marketing strategy.
As you can see, it strikes an ideal balance between size and color.
Here’s another example from the Ikea homepage - where the CTAs are amply sized yet don’t meddle with the look and feel of the background.
3. Keep the content easily skimmable (for mobile readers)
While reading on mobile, shoppers are essentially making use of a smaller screen.
So the first thing to get right is the length of the email body.
The idea is NOT to have shoppers scroll multiple times to get through the entire email.
Once a shopper associates this kind of email with your brand, it’s possible they’ll be less compelled to open emails from you in the future.
Featuring just a couple of paragraphs and blocking them within a single fold is the best way to go.
Ensure the main idea in the email is captured within the first few sentences.
Here’s an example from Beardbrand to inspire your Shopify marketing strategy.
Notice how economically (yet deftly) the brand calls to attention products added to cart but not yet purchased.
4. Promote your Shopify store through enriched SEO
SEO is an excellent form of inbound marketing, where the consumer has a need and finds you for the solution. SEO is about positioning your web content to communicate the relevance and value of your offering to search engines, who can then better pair the search they receive with the solution you offer. - Greg Bernhardt, an SEO senior specialist at Shopify
It’s as simple as this. 48% of online shopping journeys start from search engines.
This means you need to be present for the right kind of searches at the right moment.
For instance, if you’re running a sale for Black Friday and Cyber Monday, your sale page needs to be optimized for keywords like ‘BFCM deals’ etc.
When creating an SEO strategy for your Shopify store marketing, be sure to:
- Target more top of the funnel keywords as they have higher search volumes than highly specific ones
- Focus on long-tail keywords too as they are most likely to be used by shoppers with high purchase intent
- Focus on site speed so that high load times don’t become a reason for drop-offs and lower search rankings
- Optimize all your site images for search so they show up in case someone is looking just at the images section
- Make use of the built-in SEO features of Shopify like setting up URL structure, adding meta title and description of each page, including ALT text for all images
- Be as descriptive as you can while writing product descriptions as they are likely to cover a huge number of relevant keywords
- Interlink all possible product and category pages of your site with one another
Here's how to promote Shopify store and eventual revenue with automation strategies.
5. Send automated reminders to those who abandoned their cart
As part of your Shopify promotion strategy, bring back shoppers who added products to the cart but never completed the purchase.
Use automated reminders over email, web push, SMS or even Facebook Messenger.
Shopify marketing tools to use:
- TxtCart for SMS recovery
- Firepush for automated web push notifications
- CareCart for email reminders
- Recart for sending reminders on Messenger
Pro Tip: Use Engage for an end-to-end service that helps you build on shopper behaviour, personalize copy, and tailor workflows.
6. Use customer engagement tools to enhance communication
Keep your Shopify store visitors and subscribers involved by automating communication for retargeting, remarketing, and customer engagements.
Right from welcome emails to product updates, there are several Shopify apps to do it all!
Shopify marketing tools to use:
Hey, you’ll love this: 24 effortless Shopify checkout page customizations that increase sales
7. Integrate program management tools for cross-functional tracking
By integrating your Shopify store project management tools, you can keep track of your cross-functional projects, sales and marketing activities, customer management, etc.
Shopify marketing tools to use:
8. Use email marketing to promote your Shopify store
Now because there’s no absolute right app to serve every eCommerce business, you’ll have to narrow down on what your email marketing needs are.
Use Engage as your go-to Shopify store email marketing tool to:
- send out basic brand-based emails on schedule
- implement advanced features like A/B testing, exit intent popups and automated abandoned cart
- apply advanced features around sign-up forms and audience targeting
- enjoy a performance analytics tool
You basically get the drift - there’s no one size fits all, and you’ll have to choose the right app for the email marketing context you’re operating along.
9. Use SMS in a strategic way
- Ensure your messages are short and to the point
- Use SMSBump to tailor your message to audience segments and automate them
- Look into data protection and consumer safety laws such as CAN-SPAM and TCPA
- Automate your cart recovery campaigns on SMS
- Ensure your one-time promotional campaigns are timed to match the intent of the user
Here’s an example to inspire your Shopify marketing strategy.
Hey, check this out: Shopify Homepage CRO: 12 proven ideas to boost conversions
10. How to make use of live chat for your Shopify store promotion?
Whereas customer satisfaction levels stay at about 61% over calls and about 44% over email, live chat takes this number up to 73%.
This makes it very important for you to lean on the live chat function to make your Shopify marketing strategy robust.
See the results of a recent Shopify post:
Here are a few highly rated live chat tool options that you can consider based on your Shopify marketing strategy needs:
- Tidio: This app enables a super short setup time of 30 seconds and includes a number of great features such as unifying the handling of messages across all channels and in-built capabilities for over 20 integrations.
- Live Chat: This much loved app includes distinctive features such as lists on real-time visitors, glimpses of what customers type before they use the ‘send’ button and a permanent cart.
- Maven: Maven is a free app that comes with several no-configuration capabilities such as omnichannel support to integrate all active channels, cart awareness & abandonment chatbots that send out necessary notifications and an in-depth analytics dashboard.
- Brevi: Yet another free app that’s rated a 5, Brevi distinctively features a number of amazing aspects including enabling the business to initiate a relevant chat and helping in closing sales, offering flexible chat hours and precise automatic answers on order status, returns and shipping.
- Reamaze: While being more expensive than many of its counterparts, Reamaze ensures a number of distinctive characteristics. These include giving the merchant the ability to handle multiple storefronts, being able to access other Shopify apps while using the Reamaze dashboard and measuring the customer support team’s impact on sales and revenue.
11. Make the returns experience smoother with smart tools
Shopify's customer self-serve returns save me so much time. I no longer need to respond to requests via email and ask for missing order details. I also have visibility into all open returns at various stages. - Saheed Akhtar, Director, Phenom Boxing
As against products bought at brick-and-mortar outfits, those that are bought at online stores clock a much higher rate of return.
While the former stands at 8.89%, the latter is about 30%.
Here are some Shopify marketing tools that can help you make your returns experience super smooth:
- Rich Returns: With this app, you can create a full-branded returns portal that’s high on ease and speed. The big highlight on Rich Returns, however, is their 1-click returns option that allows exchanges against other products.
- Loop: Apart from creating a smooth returns process for customers, Loop features a number of other important functionalities including style customizations, gift cards and store credit and a ‘final sale, exchange only’ feature.
- Return Prime: This is an app that has multiple handy features including featuring your customer journey in any language of your choice on the app, processing of refunds on gift cards, customer card or discount coupon and a 14 day refund window.
- Return & Exchange Portal: Apart from offering a customized returns portal, this app is known for some superlative features like the Return Score AI that offers customers alternatives to choosing a refund.
- FlexReturn: Apart from being a great tool for customizable returns, FlexReturn features a repair option as well as multiple rules that can be set for flexible returns.
Here's how to promote Shopify store and eventual revenue with personalization strategies.
12. Use precise event-driven data to personalize
Precise data on specific events where the customer engaged with your brand is essential for:
- Creating personalizations that feel relevant at every stage (to the customer)
- Enhancing CX beyond personalization
One way to do this is to use an Shopify customer engagement platform that can help you view data around several events like products that are browsed, viewed or added to cart, products that are added and then removed from the cart etc.
Other related events like logging in, logging out, starting the checkout process and paying up for an order also become events that can be tapped into for insights.
13. Use Shopify apps to focus on specific aspects of personalization
Shopify, thankfully, has a range of customization apps that can help business owners focus on very segmented parts of the customization or personalization process.
Some very highly rated Shopify marketing apps include:
- Infinite Options (for infinite number of product fields including numbers, text, dropdown menus, checkboxes etc.)
- Customify (for uploading infinite number of images and their live preview feature that is known to reduce returns and exchanges)
- Custom Product Builder (for live previews in every angle as well as their gallery with video & 3D feature)
14. Know how not to over-personalize
In some (not so) surprising research results put together, it was found that customers do experience over-personalization and that it has detrimental effects on how they experience a brand.
The most common problem, the research identified, happens to be that of the customer being cast into a “niche” based on their behavior. This is known to cause “content fatigue”.
So how do you not over-personalize? Here are some quick Shopify marketing tips:
- Widen your hyper-targeted segments to allow for overlaps. This will ensure customers of multiple segments get to experience recommendations of products they usually don’t see or get prompted to buy.
- Use a feedback loop around personalization. This means if you’ve been recommending certain kinds of products for a while, use a survey or quiz to find out if the customer is in line with the recommendations. Getting periodic feedback will ensure you’re aligned with the changing preferences of the customer.
- Introduce non-targeted content in a strategic way. Be honest about throwing in some change to the regular recommendations.
For example, send fresh email recommendations saying “For a change, we thought you’d like these products”.
Or let’s say you know your focused customer segment cares more about their skin than their gut.
To recommend products that are centered on the gut, then, you could talk about how a good gut means not just good skin but a bunch of other healthy things.
Here's how to promote Shopify store and eventual revenue with engagement strategies.
15. Offer engaging content to high-intent subscribers
One way to get your audience to organically open up and capture them as subscribers is to run quizzes and polls.
This is a tactic Content that generates self-awareness for the customer and also shows you care as brand to give them the best experience, is a win-win.
For example, Care/of knows how sensitive the visitors to their Shopify store are towards making health-related purchases.
So they start off by getting to know them better, asking them to make a small commitment by taking the quiz.
The quiz then walks them through a series of questions that helps the brand understand what they need and where they are in the purchase cycle.
Once a visitor completes the quiz, they recommend products accordingly, making the customer feel cared for.
Similarly, if you’re launching a new collection, you can run a poll on your Instagram account to get people talking, discussing, and sharing their opinion on your products.
Read for instant inspiration: 30 Shopify product page templates (+ stunning real-world examples)
16. Increase the relevance of content across channels
76% of B2C marketers are leveraging content marketing today to reach their target customers.
This is a tactic where you go beyond your product descriptions to highlight the benefits of your products, what’s different about your collections, your brand
story, and how you will be adding value to the consumer.
Here's how you can improve your Shopify content marketing:
- Upload content that engages
HubSpot has found that companies that upload more than 16 blogs per month receive 3.5X the amount of traffic as compared to companies that publish less frequently
- Create content with a consumer-first approach
When it comes to producing B2C content, engagement is what 73% of creators prioritize.
Such information is more likely to be shared and hence redirect traffic back to the website.
- Focus on optimizing your content with the right keywords
When developing content, it’s important to include phrases that people use to look for products they want to buy.
It’s also an opportunity for you to throw in relevant links to your store through this content.
Here’s a Shopify content marketing example of a food subscription brand leveraging blogs to entice customers:
You can even experiment with podcasts to engage customers who prefer aural communication:
17. Drive content traffic through Pinterest (a less crowded platform)
Pinterest is rightfully termed a “goldmine of ideas”, and offers a great platform for product discovery.
Here’s how you can use Pinterest to improve Shopify content marketing:
- Integrate your Shopify store and use website images (especially those that have lifestyle shots) on Pinterest boards
- Bring a ‘Pin’ to each of the content pieces you have in your store. When customers can easily save these, they’re more likely to come back and use them.
- Show your products in use. For example, if you have a tattoo gun, look into a walkthrough of a tattoo session with product placement.
- Remember: pinners are 70% more likely to engage with products in scenes. So, set a natural scene where you are bringing value to your customers.
To ensure that you’re able to reach your audience, also include the following in your pins:
- A catchy title that describes your product/ collection
- An enticing description of the product (include BTS, making, or details)
- Hashtags that best describe your image
- Link to the web page where the user can find more details of the product discovered
- Product tags to encourage website visits and shorten the purchase cycle
- Rich Pins for your web pages & blogs
- Leverage Pinterest stories to expand the reach of your pins
- Optimize your Pinterest profile with your store URL as well as a description of your brand
18. Promote your Shopify store using Instagram feed
Just like Facebook, you can set up an Instagram store as well.
This means that Instagram users can shop from your catalog while simply using the platform.
All you need to do is set up your business account on Instagram, add relevant details, and link to your Shopify store.
Post that, you must connect your Instagram handle to your Facebook page, upload your product catalog, turn on the shopping feature, and voila!
You are all set to start using product tags in your posts and videos to open them up for sale on your Instagram store.
Here’s what it’ll look like:
You can even include products from your catalog in your Instagram stories by selecting the relevant stickers from the sticker tray.
This allows your followers to click on your story and shop for their favorite products.
19. Create content with popular tools to reach more people
One way to take your Shopify marketing efforts to the next level is to start using tools that the larger public does to create and distribute content.
Here are some Shopify content marketing tools:
- Instagram reels
- Tiktok videos
- Youtube Shorts
Some quick Shopify content marketing ideas:
- BTS content
- Unboxing videos
- Product how-to guides
- Organic walkthroughs with the team
- Fun content with product/brand plugins
For example, if you want to grow your reach on Instagram, think of creating a filter under your brand and promote your Shopify store to be used by loyal followers and potential leads alike.
You can also create micro-videos using the native features of the two apps easily.
Using Instagram’s built-in features, you can record, edit, apply filters, and upload a Reel instantaneously.
If you’re on TikTok, stay updated with what’s trending.
For instance, the “into the 00’s pop stars” trend, has gotten users to share their style statements from back in the days.
If you’re a fashion and apparel brand, this is your chance to shine.
20. Turn on the brand collabs
If you're a fashion and apparel brand, you’re likely posting a number of lookbooks as a part of your Shopify content marketing strategy.
To complete the look, you’re also wearing footwear that goes with the outfit.
Now if your brand doesn’t sell footwear, you can actually collaborate with a brand that does.
Solestruck, for instance, is a company known for its collaborations with other brands such as BlackMilk Clothing.
While they’re both from the same industry, they come in with complementary ideals and actually collaborate together on design aesthetics as well as a unified creative vision to shape an exclusive range of products.
Here's how to promote Shopify store and eventual revenue with retention strategies.
21. Create a flexible and inclusive loyalty program
As part of your Shopify marketing strategy, invite loyal customers to be a part of an exclusive community that gets to try out new products and share their feedback even before the official launch.
- Reward every relevant action taken by a customer.
Whether it is signing up for a newsletter, making the first purchase, sharing their reviews, tagging your brand on social media, etc.
- Opt for a point system where customers have the flexibility to choose from a range of options.
This way, they can try the products they actually want and may even continue to buy the products themselves.
Sephora is known for its Beauty Insiders program and they’re a stellar example to inspire your Shopify marketing strategy.
22. Make your community grow in targeted ways
Here are some tips you can implement to ensure a well-run community marketing campaign:
- Create a newsletter that keeps your community engaged with all the latest updates from your brand. Integrate it with your Shopify store so they can automatically know when there’s a new release or when you’re sharing content that is relevant to what they have purchased in the past.
- Develop personas with an app like Endear and use that to target different groups on social media and create awareness around your community.
- Use an app like Experiences to build a truly authentic experience for each one of your customers.
- Use an app like Shopcodes to send out alerts every time your brand has an event.
23. Work on a relevant UGC strategy
Here are three key elements you need to consider through your UGC strategy:
- A clear call to action that convinces your most active customers to get involved
- Channels that you can use to distribute this content
- The context for which you’re creating a UGC campaign
Here’s an example from Travelex to inspire your Shopify marketing strategy:
They’ve clearly laid out their program on their Facebook page, called users to create content, and found a way to implement a content strategy with UGC.
PLUS: You can also drive purchases through UGC by making these posts shoppable.
Here’s an example to inspire your Shopify marketing strategy:
For this, you’ll need an app like Cevoid.
The app lets you easily invite your customers to share pictures and videos through after-purchase emails, direct links, and even QR codes.
24. Build a tiered referral program to leverage more networks
Apps like ReferralCandy are known to tap into the biggest possibilities that lie in referral marketing.
Right from tracking the number of referrals to the conversions on the referrals, rewards given out and redeemed, the app enables you to do it all.
Here are some Shopify marketing strategy suggestions:
- Make it easy for customers to get involved. Have a link to your referral marketing program right in the main navigation bar.
- Build a full-scale program with different tiers and different rewards. Clearly explain how the program works and how customers can get the most out of it.
- Look into Google Analytics to understand where you get the most traffic from. If it is a site like Facebook or Instagram, you may want to engage customers on those platforms and have them represent your brand.
- Use influencers to create awareness about the referral program. Get them to share links to the main page & explain how it works.
- Place your reviews at relevant touchpoints. For example, on the homepage or product page, they work as a valuable tool. You can further use them to redirect customers onto the referral program.
PS: Here are some EASY ways to get customer reviews and boost sales
How to Choose the Right Way to Promote Your Shopify Store?
When you want to make your Shopify store famous, it all starts with how you plan to tell people about it.
You see, there are many ways to let people know about your store, but some ways work better depending on what you're selling and who you're trying to reach.
But here's the thing, if you're just starting and selling something that a lot of other people are selling, like coffee machines, it can be really tough to show up on the first page of Google. Big companies like Costco and BestBuy have already put a lot of effort into showing up there.
So, when you have to promote your Shopify store, you'll need to try different things.
Think about these questions:
- What am I selling, and how do people usually find these things?
- Where do the people who might want to buy my stuff hang out? (Is it on Reddit, Instagram, or maybe at trade shows?)
- What matters most to the people who might buy from me? Is it the price, being environmentally friendly, or maybe just convenience?
- How's the best way to talk to the people who might be interested in my stuff? Is it through emails or maybe by using paid ads?
- What are other stores that sell similar things doing to get the word out?
Experimenting is a big part of making your Shopify store popular.
You'll need to test out different ways from the list above to see what works for your audience and what works for what you're selling.
Answering these questions will help you find the best ways to promote your Shopify store.
Pay special attention to the last one - it's a good idea to sign up for emails from stores that are like yours, click on their ads, and try to figure out what they're doing to get noticed.
Shopify Marketing Strategy FAQs
1. What makes for a powerful Shopify marketing strategy?
Marketing your Shopify store is not easy—everyone uses the same strategy. And this is why you’d want to look further. Build a list, delete your first 10 ideas, the 11th might be a good one. You get the drift. :)
- You know your target audience both in terms of demographics and psychographics
- The content you feature has BOTH transactional and non-transactional elements. Your non-transactional content needs to leave customers feeling more aware, educated and connected
- You segment your email lists better so that you can lean on tactics like hyper-personalization and sending out targeted educational content
- You create a relevant mix of paid and organic content to attract new customers
2. What can you do to promote your Shopify store?
Here are 6 effective ways to nail your Shopify store promotion:
- Use Shopify Push Notifications to advertise your products.
- Create quality organic content through your blog.
- Get included in a relevant gift guide.
- Use relevant product reviews in your email campaigns.
- Integrate your social media into your homepage and product pages.
- Use remarketing and retargeting to draw attention from people interested in your category.
3. How do I attract buyers on Shopify?
Here are 7 Shopify marketing hacks that you can implement for instant results:
- Optimize your website to be visually appealing, easy to navigate, and has clear calls to action. Use high-quality images and product descriptions to help customers understand what you're selling.
- Use social media for brand awareness. Platforms like Instagram, Facebook, and Twitter can help to promote your products and drive traffic to your website. You can also use social media influencers to promote your products to their followers.
- Build an email list and send regular newsletters and promotions to keep your customers engaged and interested in your products.
- Create special offers and discounts to incentivize customers to make a purchase.
- Optimize your online store for search engines. Use keywords and optimize your website for search engines to help potential customers find your store.
- Consider using paid advertising platforms like Google Ads or Facebook Ads to drive targeted traffic and promote your Shopify store.
- Provide excellent customer service to build a loyal customer base and positive word-of-mouth referrals.
4. What are the benefits of Shopify marketing?
Here are reasons why Shopify marketing can offer numerous benefits to your online store:
- Increased brand awareness: Shopify marketing allows you to promote your brand across different platforms, increasing your visibility and reach.
- Higher website traffic: Effective marketing strategies can drive more traffic to your Shopify store, increasing the chances of generating sales.
- Better customer engagement: Marketing can help you build better relationships with your customers by providing them with valuable content and personalized experiences.
- Improved customer retention: Effective marketing strategies can help you keep your customers engaged and satisfied, which can lead to repeat purchases and increased customer loyalty.
- Increased sales and revenue: A well-executed marketing plan can help you reach more potential customers and convert them into paying customers, resulting in increased sales and revenue.
- Competitive advantage: By utilizing effective marketing tactics, you can stand out from your competitors and position your business as a leading player in your industry.
Overall, Shopify marketing can help you achieve your business goals by increasing brand visibility, driving traffic, improving customer engagement and retention, boosting sales and revenue, and gaining a competitive advantage.
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