Double Your "Shopify Collections Page" Conversion Rate

While optimizing, many stores often overlook Shopify collection pages.

In a customer’s buying journey, collection pages are where potential customers will go to find relevant products they are looking for. 

Benefits of Shopify collection pages 

• Increase in visibility
• Enhance product discovery
• Streamline categories
• Offer tailored experiences
• Improve focused browsing
• Limited choice paralysis 
• Boost sales

Now that you know why collection pages are important, discover the top effective collection page templates and ideas for your Shopify store.

12 Ways to Optimize Shopify Collection Pages 

1. Make your collections easy to find 

When a shopper lands on your Shopify store, don’t make them hunt for product collections.    

Here’s how to promote your Shopify collections on the homepage:

✔️Feature collections on your main navigation menu

✔️Highlight key collections on your homepage with attractive visuals and direct links.

✔️Use banners or slideshows to promote specific collections, especially for seasonal or special events.

See how Velasca features its product collections on the main header: 

Here’s how to promote your Shopify collections on custom landing pages:

✔️Create dedicated landing pages for specific events, holidays, or promotions that showcase relevant collections.

✔️Introduce gamification elements like quizzes or interactive guides that lead customers to specific collections based on their responses.

✔️Create a virtual showroom experience where customers can navigate a digital space to view and interact with your collections.

Pro Tip 🚀 

Explore Shopify’s app marketplace for tools that can help organize and showcase your collections more effectively.

2. Ease navigation to multiple categories

A well-structured site makes it easy for customers to find what they're looking for, and it can also help your Shopify store rank higher in search engine results pages (SERPs).

When it comes to Shopify collection pages, use a logical hierarchy

Your Shopify collection pages should be organized in a way that makes sense for your customers. 

For example, if you’re a Shopify store that sells apparel, you might have a top-level collection page for women's clothing, followed by sub-collections for tops, bottoms, dresses, and shoes.

We love how Brixton does it:

On their headwear collection page, a potential customer can choose their preference between ‘Men’ and ‘Women’.

After you choose, you can select a preferred style:

For instance, when we selected ‘beanies’, the collection page offered relevant styles with:

✔️an exciting discount (incentives and savings) 

✔️limited time (urgency to induce FOMO)

✔️links to other styles (great interlinking and simplifying navigation)  

Furthermore, ensure that your site structure and navigation work well on various devices, including desktops, tablets, and smartphones.

Pro Tip 🚀 

Make your search bar prominent and equipped for common search queries.

3. Optimize SEO for collection pages 

Shopify collection pages offer a terrific scope for ranking and shopping traffic. 

This is because the keywords visitors search for to reach category pages are priceless. 

Shoppers use it frequently to search for products they need. 

Here’s how to implement SEO best practices for high-converting Shopify collection pages:

✔️Implement search suggestions and auto-complete features to help users find collections quickly.

See how Artisaire has an intuitive search experience that shows results under ‘collections’:

✔️Structure your collection page titles. For example, Men’s Hats| Men’s Golf Hats| Happy Headwear – this clearly states what the page is about and includes the relevant keywords. 

✔️Use clear and readable URLs for your collections (e.g., /collections/women-dresses).

✔️Shopify settings require a brief description of what each collection page contains. Load up on relevant keywords and phrases.

✔️Make sure to include relevant keywords to your images alt txt and filenames. Also, keep the file size under 20MB to ensure quick loading times. 

4. Implement intuitive product filtering

Collection filtering helps to reduce choice paralysis, match products to customer needs, and decrease the time to checkout. 

Here’s how to apply product filtering strategies on your Shopify collection pages:

✔️Allow customers to filter collections by various attributes like size, color, price, etc.

✔️Enable sorting by popularity, price, new arrivals, etc., to help customers find products more easily.

✔️Implement a "Customers who liked this collection also liked..." as a collaborative filtering feature based on customer behavior data.

✔️Limit the number of filters. Too many filters can be overwhelming for customers. 

✔️Offer a "reset filters" button. This can be helpful for customers who want to start over with a fresh set of filters.

✔️Set default filter options based on popular choices or seasonal trends.

✔️Show the number of products available when a specific filter is applied.

✔️Consider hiding or graying out filter options that don’t have any products available.

✔️Group filters into logical categories (e.g., all size-related filters together).

See how The Honey Pot has intuitive filters within different collections. 

After choosing a collection from a dropdown menu, the store lets shoppers choose from different ‘lifestyle’ tags to filter products: 

Pro Tip 🚀 

Track your filtering data. This can help you to see which filters are most popular and which ones are not being used.

This information can help you to improve your filtering options and make them more effective.

5. Use Shopify Sections to edit collection pages

Enhance the appeal and functionality of your collection pages with Shopify sections. 

The goal is to create a balance between an attractive presentation and easy navigability for your customers.

See how Then I Met You has three subsections as collections: 

Here’s how to customize your collection page templates on Shopify: 

Step 1: Go to your Shopify admin and click on Collections. Then, click on the collection you want to edit.

Step 2: In the Sections tab, you can add new sections, columns, and rows. You can also drag and drop sections to rearrange them.

Step 3: To add a section, click on the Add Section button and select the type of section you want to add.

Step 4: To add a column, click on the Add Column button and select the number of columns you want to add.

Step 5: To add a row, click on the Add Row button.

Step 6: You can customize the appearance of your sections by changing the background color, font color, and font size. You can also add images and videos to your sections.

Step 7: When you're finished editing your collection page, click on the Save button.

6. Mention sizing in the subsection title 

Sizing is often different for different brands.

You can skip the product filtering experience by creating collections in sub-sections.   

The North Face has found a fix to this problem by including sizing and age groups in its collections right on the navigation menu. 

7. Test different persuasive cues   

92.6% of customers say that visuals and imagery are the #1 factor that influences purchase decisions.

Here’s how to implement visual cues on Shopify collection pages:

✔️Implement interactive features such as hover effects, 360-degree product views, or quick view options in collection previews. This can make browsing more engaging.

✔️Featuring a secondary image upon hover is ALWAYS a good idea.

✔️Display visual cues and tags to create scarcity and urgency (smart CRO tactics) - i.e. “holiday exclusive”, “best seller”, “save 20%”, etc.

✔️Include the number of customers who bought your best sellers on your collections for better persuasion.  

✔️Use images to help shoppers visualize your collections. See how Rowan does it: 

8. Curate thematic Shopify collections  

As we mentioned before, poor navigation can frustrate shoppers. 

Here’s a scenario: If your navigation menu just has a broad category ‘Bags’, it may help customers who are not yet sure of what they want to buy. 

But what about those, who are explicitly looking for totes? How will they find them on the menu? 

Here’s how to curate Shopify collections based on different themes:

✔️Create seasonal collections based on different months of the year. For example, in August, you can build a collection for ‘back-to-school’ shoppers. 

See how NCLA has built a Valentine’s Day collection:

✔️Divide product collections according to discounts and sales. 

✔️Important occasions like weddings, formal parties, etc.      

✔️Consider segmenting collections by different demographics like men, women, Gen Z, K-pop, etc. 

✔️Curate collections its items serve the same function, see how Nutriseed has collections according to different lifestyle needs: 

9. Promote new product launches

New product launches heighten business possibilities and create anticipation. 

However, the sad reality is that about 95% of new products launched fail to meet sales goals.

You can create collections for new products, products that are back in stock, or products coming soon.   

See how Fashion Nova has curated product collections that also help to boost sign-ups:

10. Optimize for mobile shoppers 

The goal of Shopify collection pages is to ensure customers don’t lose track while purchasing. 

Since mobile devices are the most popular mode for shopping, customizing category pages for mobile is a must. 

Here are some tips on how to build Shopify collection pages for mobile shoppers: 

✔️Let shoppers toggle between grid and list views to control how many products they can see at one time.  

✔️Make it easier to select the number of products that are displayed on a page.

✔️Use collapsible toggles to make product filters manageable.

✔️Make collection page layouts responsive on different mobile screen sizes.

✔️Implement infinite scrolling as it's a habitual mobile gesture. 

11. Personalize the collection experience 

Statistics show that a failure to incorporate personalization into their marketing strategies has made businesses lose over $756 billion.

Here’s how to personalize your Shopify collection pages for a better experience:

✔️Create ‘gifting’ collections so shoppers can shop according to intent. 

✔️Build a collection that lets shoppers customize products.  

✔️Curate a product collection with subscription features.

See how Pipcorn does it:

12. Boost sign-ups

Almost 60% of all online retailers offer guest checkout as an option to avoid drop-offs. 

However, this means, they also end up not getting any customer information to retarget and get more sales. 

In this case, you can try to boost sign-ups through different collection page tactics:

✔️save products for later,  

✔️add products to your wishlist, and 

✔️share the product with friends and family. 

See how Emma Bridgewater gatekeeps some product collections to get more sign-ups: 

Shopify Collection Pages – FAQs

1. What is a collection page on Shopify?

A collection page on Shopify is a page that displays a curated selection of products from your store. 

You can use collection pages to organize your products into different categories or to highlight specific products or product lines.

Collection pages are a great way to help customers find the products they're looking for and to encourage them to browse your store. 

You can also use collection pages to promote special offers or discounts or to drive traffic to your blog or social media pages.

2. How do I create a collection template in Shopify?

To create a collection template in Shopify:

• Go to the Online Store tab in your Shopify admin.
• Click Collections.
• Click Add Collection.
• In the Collection Name field, enter a name for your collection.
• (Optional) In the Collection Description field, enter a description for your collection.
• Click Save.
• Click Templates.
• Click Add Template.
• In the Template Name field, enter a name for your template.
• In the Collection field, select the collection that you want to use as the basis for your template.
• (Optional) In the Template Type field, select the type of template that you want to create.
• (Optional) In the Template Options section, configure the options for your template.
• Click Save.

Your collection template will now be available in the Templates section of your Shopify admin. You can use this template to create new collections by clicking Create Collection from Template.

Do check this: How To Grow Online Clothing Store Sales: 7 Proven Strategies

3. What is the difference between a collection page and a category page?

A collection page is a page that showcases a specific type of product or service. 

For example, a clothing store might have a collection page for women's dresses, men's suits, or children's clothing. 

A category page, on the other hand, is a page that lists all of the products in a particular category. 

For example, the same clothing store might have a category page for all dresses, all suits, and all children's clothing.

Collection pages are typically more visually appealing than category pages, and they often use images and text to highlight the features of the products in the collection.

Category pages are typically more functional, and they often use filters to help customers find the products they're looking for.

Both collection pages and category pages can be used to improve the user experience on your website. 

Collection pages can help customers discover new products and learn more about the features that make them unique.

Category pages can help customers quickly find the products they're looking for.

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