11 Tested Ways to Speed Up your WooCommerce Store
How to Speed Up Your Shopify Store - 17 Practical Ideas
17 Proven Ways to Speed Up your BigCommerce Store
32 Holiday Marketing Ideas for eCommerce Stores (2023 Update)
The Best Quiz Funnel Examples for your eCommerce Store
Top 20 eCommerce Thank You Email Examples That Convert
How To Get More Sales on Shopify: 31 Proven Hacks
11 Proven Ways To Reduce Shopify Bounce Rate
Add to Cart Button: 14 Ways To Get People To Click Them
How to Increase Add-to-Cart Conversion Rate: 22 Brilliant Ideas
Build a High-Converting Squeeze Page: 13 Conversion Tips (+ Great Examples)
eCommerce Referral Email: 10 Examples That Really Work
Re-engagement Email Examples That (Actually) Win Back Subscribers
13 Proven Ways to Reduce Email Unsubscribe Rate (eCommerce)
How to Use Targeted Email Marketing to Drive More Sales (eCommerce)
25 Ways to Grow Your Email Click Through Rate Quickly (eCommerce)
How often should eCommerce stores send marketing emails?
How To Improve Email Marketing "Click-to-Open" Rate in eCommerce
28 No-BS Ways To Get More Email Subscribers in eCommerce
What is a Good Open Rate for eCommerce Emails?
eCommerce Email Design: 25 Beautiful Examples (& Why They Drive Sales)
Getting Traffic But No Sales? 21 Reasons Why (+ How To Solve)
11 High-Converting Win Back Email Examples (+ Templates)
23 Thanksgiving Email Examples For 2023 (eCommerce)
The Right Way to Calculate Email Marketing ROI in eCommerce
13 Solid Ways To Improve Marketing Email Delivery Rate (eCommerce)
4 eCommerce Brands Nailing Augmented Reality (And How You Can Do It Too)
Deliver An Amazing Post Purchase Experience: 17 Ideas (& Examples)
50+ eCommerce Email Marketing Statistics (2023 Data)
eCommerce Newsletter: 20 Ways To Stand Out And Actually Drive Sales
52 Ways eCommerce Businesses Can Use ChatGPT
eCommerce Inbound Marketing: 17 Ideas That Still Work
Shopify Upselling Ideas for Product page, Cart, Checkout
How to Market to Gen Alpha
5 Powerful Ways to Drive Conversions via Microsites (eCommerce)
Why Are Shoppers Dropping Off My Checkout Flow?
eCommerce Gift Card Marketing: 8 Creative Ways to Drive Max ROI
153 A/B Testing Ideas for eCommerce (Homepage, PDP, Cart, Checkout)
Optimize your Shopify Store for Mobile: Proven ideas + Examples
[2023] Cart Abandonment Rate Statistics
Product Page Statistics Every eCommerce Pro Should Know (2023 Update)
eCommerce Splash Page: 17 Attention-Grabbing Examples
Top Book Recommendations for eCommerce Business Owners
How to Increase Average Session Time on Your Shopify Store
The Right Way to Calculate eCommerce Conversion Rate (& How to Improve it)
11 Ways to Create a Killer "Coming Soon" Page (With Brilliant Examples)
6 Ways to Make Your Products Look Exclusive (& Real-world Examples)
Mobile Commerce: Examples, Trends, Best Practices (For 2023)
eCommerce Tiered Discount: 10 Awesome Examples You'd Want To Copy
eCommerce Affiliate Marketing: 7 Common Mistakes to Avoid (+ Things that Actually Work)
Boost Conversions this Father's Day: 15 Brilliant Tips (2023 update)
21 High-Converting Mobile Landing Page Examples to Inspire Yours
Flash Sales Guide: 10 Proven Ideas & Amazing Examples
Labor Day Marketing: 15 Amazing Ideas and Examples (2023)
Juneteenth—Marketing Handbook for eCommerce
Memorial Day Marketing: 10 Fresh Ideas and Examples (2023)
Next-Level 4th of July Marketing Ideas (+ Examples)
How to avoid "No results page" on your eCommerce store
14 Common CRO Mistakes eCommerce Brands Make
eCommerce BNPL: Who should DO it—Who should AVOID
16 Timeless Lead Generation Strategies for eCommerce (2023 Update)
eCommerce Subscriptions: 15 Amazing Examples (+ Ways to Increase Subscription Sales)
Cart Abandonment Pop-Up: 14 Amazing Examples (That Actually Work)
10 eCommerce brands winning at Social Commerce (+ Lessons we can learn from them)
13 eCommerce Brands that use AI like Champs
11 Next-Level Reciprocity Marketing Examples (eCommerce)
14 Ways Online Jewelry Stores Can Boost Conversions
Selling Luxury Products Online: 7 Unique Strategies to Boost Conversions
eCommerce conversion rate by industry (2023 update)
Prime Day Sale Marketing Ideas (Even if you are NOT Selling on Amazon)
Mother's Day Emails: 20 Amazing Examples (eCommerce)
18 brilliant ways to use microcopy to boost eCommerce conversions
Does infinite scrolling kill conversions? Here's what we found
BigCommerce Product Page: 46 Ways to Prevent Drop-offs
30 Amazing eCommerce Email Templates (from 6 industries)
Our Favorite Hero Image Examples in eCommerce (2023)
Improve BigCommerce conversion rate: 20 proven ideas
Promote your online store in the USA - 15 unique ideas
17 Underrated Easter and Spring Marketing Ideas (eCommerce)
International Women’s Day - 22 Marketing Ideas for your eCommerce store
100 Conversion Rate Hacks for eCommerce Stores
Top eCommerce Events in India (2023)
32 Amazing Valentine’s Day Email Examples (eCommerce)
eCommerce migration: 9 challenges for online stores
10 Boxing Day Marketing Ideas (+ Examples) for eCommerce
2023 eCommerce Calendar (& Expert Marketing Advice for Businesses)
35 Amazing Countdown Timer Examples (eCommerce)
23 Christmas Email Examples & Templates for eCommerce (2023)
11 Guaranteed Ways To Boost Revenue per Visitor (eCommerce)
3 eCommerce SEO mistakes to avoid and get more conversions
Prevent Shopify Cart and Checkout Abandonment: 24 Tested Ideas
Top 20 Product Page examples from the UK (eCommerce)
11 Ways to Improve Inventory Turnover Ratio in eCommerce
Top 20 Product Page examples from Australia (eCommerce)
How to go Omnichannel on a Budget (Strategies + Case Studies)
eCommerce copywriting: 23 inspiring examples from the US
6 eCommerce Conversion Rate Case Studies from the US
Surviving a Downturn: 26 Ideas for eCommerce Stores (Inspired from 3 Global Brands)
Product Detail Page: High-converting Templates (eCommerce)
22 Ways to Use Visual Cues to Drive More Conversions in eCommerce
No result fofund
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Conversion Optimization

eCommerce Tiered Discount: 10 Awesome Examples You'd Want To Copy

Don't let discounts hurt your AOV. Here are 10 Tiered discount examples, to help you do it smartly.

eCommerce Tiered Discount: 10 Awesome Examples You'd Want To Copy

Plain discounts aren't viable in the long run for your eCommerce business.

You need a discounting strategy that helps you increase your AOV and helps customers differentiate your brand from competitors. 

Tiered Discounting can help you do that.

What is a Tiered Discount? 

If you already know what tiered discounting is, you can skip right to the examples. 

A tiered discount is a price reduction offered to customers when they buy products meeting the threshold. Once they meet the threshold, they’ll move to the next price range. 

For example, 20% off $50+, 30% off $70+, and 40% off $90+ is a tier discount. As and when the customer meets the threshold, they’ll be eligible for discounts as per the tiers. 

In this post, we’ll be covering 10 examples from real eCommerce businesses that do it well. 

1. Pulp & Press—Encourage product adoption using habit formation 

Pulp & Press uses the tiered discount as a catalyst to enable habit formation to drive its organic cleanse subscription.

What stands out 

The landing page contains a banner to highlight the tiered discount structure. 

  • 10% off 3 day pack 
  • 15% off 5 day pack 
  • 25% off 7 day pack 

The above structure brings forth the Fogg Behavior Model—Behavior = Motivation x Ability x Prompts. 

Breaking it down, The Beginner(3-day), Intermediate(5day), and The Total Makeover(7-day), motivates customers with these triggers. 

By helping customers who are keen on doing a cleanse, the packs help visualize successful outcomes. This develops confidence in their abilities. The step-by-step progression is a reward to continue a habit after picking it up. 


Benefit-driven description: To trigger habit formation, use benefits as a cue to sell products. Mention the outcome, the situation before and after the product, and the intrinsic value of the product. 

Trust signals: Trust signals pertaining to the industry inspire confidence in the buyers. For instance, Dairy free, No sugar added, and Gluten free encourage customers to buy. 

2. Elysium Health—Invoke the power of savings with subscriptions 

To motivate customers to increase their spending, Elysium invokes the power of savings. 

Tiered discount structure-Subscription savings

What stands out 

The order of the subscription packages invokes the price presentation order. In this study, it was found that when prices are listed in descending order, the customers tend to choose the higher-priced option. 

Price anchoring serves as a reference for customers to evaluate the offer. 

The savings in the form of percentages reinforce a subconscious trigger to seek instant gratification. 


Tangible value: To emphasize tiered discount benefits, use price anchoring to highlight the tangible value. For example, $̶5̶0̶ $30 is a visual representation of price anchoring. The slashed price is a reference for customers to evaluate the offer.

Outline the subscription process: Assure the customers of a hassle-free subscription by mentioning FAQs such as cancellation, pausing, and returns

3. Modcloth—Use extended sales to loop in customers 

Extended sales can help you attract customers who missed out on the offer earlier. ModCloth uses a countdown timer on its banner to strengthen the time sensitivity and urgency

Tiered discounts examples: Extended sales

What stands out 

The copy Buy More, Save More Extended!  is compelling since the meaning of More conveys the meaning of infinite. Since it's in the uppercase, it grabs the attention of the reader as it signals its importance to the reader. 


Framing Effect: Frame your copy differently to increase the perceived interest of customers. Instead of get 50% off, say Unlock 50% off

Real urgency: When in doubt, choose real urgency (countdown timers) over implied urgency such as Shop Now or Buy Now.

4. City Beach—Build urgency with limited-time offer 

City Beach combines a tiered discount with a three-day limited-time offer

Discount tiers: City Beach limited time offer

The tiered discount is easier to calculate as customers can make mental calculations. This makes decision making instant which can be attributed to Bounded Rationality. 

It is a cognitive bias where customers tend to make suboptimal decisions based on the limited information available. This is further influenced by cognitive restrictions and time limitations. 


Visual hierarchy: Use the 60-30-10 rule in your content. Meaning: 60% must constitute the dominant color, 30% must contain secondary color, and 10% must consist of an accent color to strike a balance between the first two. 

Product recommendations: Feature category recommendations in your emails to evoke the Mere Exposure Effect. As per this principle, customers are likely to buy things because of our tendency to like things the more we’re exposed to them. 

5. Kenneth Cole—Woo last-minute shoppers with options 

33% of last-minute buyers decide to buy their gifts depending on how soon they can get them. Kenneth Cole offers options to last-minute shoppers by presenting options. 

Discount tiers: Last minute gifting options

What stands out 

The last-minute gifting elicits urgency, an intense emotional state. This brings forth the principle of Affect Heuristic Bias. According to this principle, customers make decisions based on emotions, as opposed to definite information. This leads them to make decisions based on the feeling of FOMO


New Arrivals: Customers like to seek new experiences and hence buy new products. 75% of customers are open to trying new products. 

Storytelling: Your copy and product description must make the customer the protagonist. Use the Cause and Effect Principle when writing the copy. Apply grammatical devices such as contractions, exclamation, rhetoric, etc.

6. Jessica London—Use time sensitivity as an aid 

With a 3-day tiered discount sale, Jessica London leverages attentional bias to drive conversions. 

Shopify tiered discounts: Time sensitive sale

What stands out 

Attentional Bias is a cognitive bias where customers don’t factor in all the factors before making a purchase. They rely on one piece of information to make decisions while ignoring the others. 


Hero text: Make the font size 16-20 to enable cognitive ease. The discount should be the hero text immediately visible to the customers.  

Loyalty program: Outline what’s in store for being a member. Specify Member price versus Non-member price, free shipping, early access to sales, and other benefits. 

7. Thistle Farms—Drive seasonal sales by emphasizing context 

Thistle Farms runs tiered discounts for its summer sale. A flash sale can increase your transaction rates by 35%


tiered discounts examples: Emphasize context

This discount tier example works as it offers a solution to a seasonal problem. Customers are influenced to act because of Action Bias. It’s a psychological phenomenon where people tend to take action instead of doing nothing. Even when there’s little to no rational reasoning behind it. 


Value proposition: Your value proposition must demonstrate your purpose. In the above example, naturally handcrafted by women survivors projects the brand as purpose-driven. 86% of customers are attracted to purpose driven companies. 

Typography: Using the right typography eliminates cognitive strain. It helps customers in quick decision making with the help of emotional cues. The font in question, Roboto, makes for a friction-free reading experience, working equally well for digital and print media. 

8. Reebok—Leverage instant gratification        

Reebok uses the principle of hyperbolic discounting led by the copy. 

Shopify tiered discounts: Hyperbolic discounting

Hyperbolic Discounting is the psychological tendency to choose instant rewards, no matter how small, over long-term rewards. The copy uses parallelism—the use of similar words, sentence structure, and clauses to emphasize parallel ideas in a sentence. 


Promo codes: Place promo codes right below the last tier. Promo codes drive conversions as they elicit an increase in oxytocin levels by 38%, making customers 11% more happier. 

Store locator: Adding a store locator to your emails can guide customers to the nearby physical stores. This ensures cross-channel integration leading to a 13% increase in spending in-store.

9. Moosejaw—Get unconventional by offering gift cards

Tiered discounting doesn’t always have to be a price reduction. Moosejaw offers gift cards as part of tiered discounts. 

What stands out 

Gift cards are a powerful incentive that motivates customers to spend more. 72% of customers spend 38% higher than the card value. They encourage new product trials white eliminate risk aversion. 


Sensory marketing: Use images that trigger a pleasant response by either appealing to one of the five senses—sight, taste, touch, sound, and smell. For example, a person smiling or a baby laughing. 

Product badges: Use product badges like Fast Selling, Customer Favorite, and Low stock to persuade customers. Product badges such as these can help you increase conversions by 55%

10. Herschel Supply Co.—Invoke impulsivity using monochrome

Using a monochromatic color presents a collective message to the users. Herschel uses black and white, the most common monochromatic color in its tiered discounting email. 

tiered discounts examples: Use monochromatic colors

What stands out 

With the numbers in white, the text enables cognitive ease—the ease and fluency of the brain to process information. There's a low chance of misinterpretation.  

Since the promo code is applied at the checkout, it compels customers to move to the checkout stage. Leading to impulsive purchase decisions. 


Terms & Conditions: Articulating the terms and conditions of the sale regarding returns and exchanges ensure transparency. It helps you reduce your returns rate while limiting liabilities and financial compensation that arise. 

Single-column layout: A single-column layout makes your email look good without breaking. It ensures readability while driving the focus toward a single CTA

Tiered  Discount 101

1. What is the difference between tiered discount and volume discount? 

A tiered discount is a strategy where the price per unit remains the same until the purchase exceeds the next tier. On the other hand, volume discounts involving the same price per unit remain constant regardless of the purchased quantity. For example, 25% off on 3 or more T-shirts. 

2. How do you calculate tiered discount? 

Let's assume there are two discount tiers. 

0-100$ 10% off and 101-200$ 20% off 

A customer buys items worth 150$. In such a case, for the first 100$, the discount is calculated at 10%. For the remaining 50$, a 20% discount is applied. 

Therefore, 10+10 equals $20 which is the tiered discount. 

3. How tiered discount can increase your eCommerce sales? 

Tiered discounts increase the perceived value of goods by reducing the price bought from respective tiers. It nudges customers to spend more by moving to higher tiers, increasing your AOV

4. How to offer tiered discounts on Shopify?

Go to your Shopify Admin account, and follow these steps. 

  • Head to Discounts 
  • Select codes and click Create discounts 
  • Specify the promo code, if any 
  • Type the discount percentage and after the tier value 
  • Select the Minimum Purchase Amount and enter the number, for the tiered discount to work. 
  • Save and repeat the steps for other tiers 

In the end

You're all set to implement tiered discount, but how well does your traffic convert?

98% of visitors who visit an eCommerce site—drop off without buying anything.

Why: user experience issues that cause friction for visitors.

And this is the problem Convertcart solves.

We've helped 500+ eCommerce stores (in the US) improve user experience—and 2X their conversions.

How we can help you:

Our conversion experts can audit your site—identify UX issues, and suggest changes to improve conversions.

Conversion rate optimization
Thank you.
We'll be in your inbox soon 🙂
Oops! Something went wrong while submitting the form.
Conversion rate optimization
[Free Guide]

100 Conversion Hacks for eCommerce (2023 Edition)