32 Ways to Increase eCommerce Mobile Conversion Rate in 2024

Mobile eCommerce is exploding!

Currently, the number of mobile users is at 5.22 billion and growing, which means mobile eCommerce is looking at an upward trend for a long time.

Even then, the struggle to get conversions that replicate desktop success, is real.

That’s why in order to increase mobile conversion rate, making mobile-first website design is a priority.

After working with 500+ eCommerce brands, we have listed down 35 proven ideas on how to get mobile conversions ringing!

Here's what we'll cover:

1. Ease navigation with sticky nav

2. Create the right link hierarchy in your menu

3. Make it easy to choose location

4. Make it easy to search & discover

5. Attach filtering/sorting to primary nav on category pages

6. Personalize those product filters

7. Consider using a floating “All Categories” button

8. Nudge them to download the app

9. Make your primary CTAs stand out

10. Use the first fold for social proof

11. Apply infinite scrolling to improve mobile experiences

12. Answer “what’s in it for me?” quickly

13. Don’t cause friction through buying nudges

14. Optimize UX for the thumb zone

15. Go the Progressive Web App way!

16. Decide your design route based on your conversion goals

17. Use cues that take shoppers closer to buying

18. Prioritize readability to improve mobile eCommerce conversion rate

19. Optimize images for higher engagement

20. Create a compelling visual narrative

21. Use UGC videos to influence

22. Have homepage recommendations carry primary CTAs

23. Drive mobile conversions through expert testimonials

24. Recommend products, but strategically

25. Put them on the buying track with great descriptions

26. Optimize messaging for paid traffic

27. Don’t interrupt experience with unwanted pop-ups

28. Make checkout flows super simple

29. Help customers resolve objections

30. Enable auto-fill on forms

31. Ditch the ‘back’ button

32. A/B Test on priority

Mobile eCommerce Statistics

🚀 60% business owners connect with and sell to customers over mobile - this will only grow.

🚀 Customers will turn towards the buy-now-pay-later model more than ever before.

🚀 Smartphone users will be heavily biased towards buying from sites and apps that show relevant recommendations.

🚀 Mobile customers will engage more with brands that use the voice search function actively.

🚀 Gathering zero-party data, that is data collected with full consent from customers, will become priority.

🚀 The average mobile eCommerce conversion rates are stuck at a mere 1.82%.

32 Tactics to Double Mobile Conversions in 2024

1. Ease navigation with sticky nav

A super easy and accessible navigation is one of the only ways you can entice your mobile shoppers to keep looking around.

This is why making your navigation sticky is the way to go—sticky headers ensure customers take the next set of actions.

Just a few caveats here:

✔ Since the customer’s attention needs to be on the main content, decide the pixel size and height accordingly.

✔ Feature the most important elements used in navigation: the hamburger menu, search icon, login button—but if you have a more immediate goal like micro-conversions too, use the “wishlisting” icon.

Here’s how the mobile sticky menu of makeup brand Ulta Beauty looks like:

Ulta Beauty uses a sticky bar to improve mobile CRO

2. Create the right link hierarchy in your menu

You can trust most visitors to not want to read “Our Story” before they’ve headed to your “Current Sale”.

Yeah, we’re talking about transactional links being higher in the eComm food chain.

To increase mobile conversion rate, here’s the kind of hierarchy you can replicate:

- Bestsellers

- New Arrivals

- Shop Men

- Shop Women

- Shop All

- Your Account

- Contact Us

- About Us

- Learn

One look at what eCommerce jewelry brand Mejuri’s burger menu contains and you’ll know what we mean:

Mejuri features a primary menu that focuses on creating transactional hierarchy

Pro Tip 💡

Use a powerful icon to drive attention to the most important link at any given time.

3. Make it easy to choose location

When you’re working on your mobile conversion rate, activating location preferences gives you an upper hand in personalization.

Now what’s really crucial is how you feature this “choice” and lead your mobile shopper to the next action.

Some eCommerce brands like Herschel Supply Co. use a changeable flag icon in the primary navigation to help shoppers lose their location:

Herschel Supply Co. lets shoppers pick their location to improve mobile conversion rates

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Pro Tip 💡

Show a location-based pop-up to reduce friction for the shopper and tell them what they can expect—Nordstrom, for example, states the location it’s picking up:

Nordstrom leverages geolocation and tells the shopper what they can anticipate

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4. Make it easy to search & discover

Mobile customers are impatient and often distracted by other apps and notifications.

an evolved search function makes it easy for mobile customers to find what they are looking for

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Make the search button expand into a search box or design the expanded search box to fit the width of the mobile screen.

Like Mabel does.

Mabel features an expanded search bar for increased mobile conversions

To increase mobile conversion rate using search, make sure it is:

Typo-tolerant—your engine needs to pick up typing mistakes and still show accurate results.

Auto-complete friendly—reduce cognitive load on the users and ensure they don’t have to be absolutely thorough with spelling, grammar etc..

Able to offer synonyms—jeans or denim, sweaters or pullovers, teapot or kettle, gather the synonyms that your TG is most likely to use.

Able to show related results on zero exact match searches—your site should still be able to display related options or a category and keep visitors hooked.

Picking up on search suggestions from previous interactions—base these on the preferred color or style, price points, brands etc. preferred by shoppers

Feature the broadest search scope for every category—for example, instead of “all dresses” or “all jackets”, “all women” and “all men” may lead visitors more effectively through the conversion funnel.

You may want to read: eCommerce visual search: 9 smart optimization tips (+ 4 tools to use)

5. Attach filtering/sorting to primary nav on category pages

When you’re working to fix your mobile eCommerce conversion rate, one challenge you’ll have to contend with is limited space.

Unlike a desktop store, where shoppers can move around the screen to choose filtering, on mobile you’ll have to show this function in a way that it doesn’t hide the main content.

UnderArmour solves this problem by attaching their filter/sorter to the main sticky menu—once clicked, all the filtering categories open up, each of them featuring dropdowns:

UnderArmour uses a filter/solter along with its primary navigation to improve CRO on mobile

You might want to read: Product Listing Pages: 20 High-Converting Listing Examples + Best Practices (& FAQ)

6. Personalize those product filters

product filters make it easy for mobile shoppers to find closer product matches

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Since you have limited digital real estate, you cannot afford to fill up your screen with too many filters that end up confusing impatient mobile shoppers.

Here’s a bunch of steps you can take to drive mobile conversion rates through product filters:

✔ Reduce the number of filters to only the relevant ones—some of the most preferred filters include price, ratings, material, size, color, brand and sale

✔ Apply additional filters based on your customer’s shopping behavior through analytics data

✔ Look through your product description to build relevant product filters that are intuitive

Convertcart Pro Tip 💡

‍Display “Applied Filters” in an overview to help shoppers see which filters are active.

It offers context and a way to understand which filters to keep or remove.

Don't forget to check out: eCommerce Conversion Rate Optimization: 40+ Practical Ideas, Examples, Checklists

7. Consider using a floating “All Categories” button

This is absolutely non-negotiable if you’re a third party aggregator and have countless categories to choose from.

When clicked, the floating button can expand into a separate box with all the featured categories supported by image thumbnails.

Pro Tip 💡

Ensure you have microcopy that directs the shopper by saying something like “Click to buy quicker.”

Alternatively: Feature all categories in a slim panel at the top of the page, just like Thistle Farms does to improve mobile eCommerce conversion rate:

Thistle Farms category highlights help shoppers discover the store and buy more

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8. Nudge them to download the app

The stats can’t be lying: if an eCommerce brand is turning in 1000 conversions per day, almost 800 of them would be thanks to a mobile app.

So, when you’re focusing on CRO mobile optimization, focus on improving the navigation (browsing + buying) experience through the help of your brand’s app.

While most eCommerce brands harp on a “more personalized experience,” Walmart shows us how to hook the mobile visitor by addressing some of their pain points:

Walmart nudges shoppers to download the app to increase mobile conversions

9. Make your primary CTAs stand out

When you’re trying to increase mobile conversions through the intelligent design & use of CTAs, you’ll need to watch out for blindspots.

Here are a few tips we’ve gathered from our A/B tests for clients:

✔ Distinguish buttons from text with an outline

✔ Add color to progressive actions

✔ Vary the font-weight of text labels

✔ Put an icon on the high priority button

✔ Make your primary call to action button sticky

✔ Place the call to action where it can be easily interacted with

The best eCommerce brands do a bunch of right things with their calls to action including setting transactional hierarchy (a more distinct color coding for transactional links) and distinguishing primary CTAs from secondary ones on pop-ups.

Bubs Naturals is a collagen and MCT oil specific eCommerce brand that features JUST ONE CTA per scroll on the mobile—very distinct & impressive:

Bubs Naturals bold CTA example that increases mobile conversion rate

Pro Tip 💡

Make the CTA call out if there are product/size variants.

To convert mobile shoppers faster, one way is to offer them more information on the spot.

This is helpful for the mobile homepage, category pages as well as product pages.

10. Use the first fold for social proof

Research states that the attention span of mobile users reduces by 88% year on year—and this makes it imperative that shoppers find the confidence to buy as soon as they land on your mobile eCommerce store.

The reason why Pretty Litter features quick powerful takeaways (like 25000 + 5 star reviews) on their first fold.

Pretty Litter showcases social proof within the first fold to increase their mobile conversion rate

To establish trust and authenticity through social proof and amplify CRO for mobile devices: ‍

✔ Add searchable filters to keep the reviews super personalized

✔ Don’t hide negative reviews as they offer a more wholesome view

✔ Add any hashtag campaigns from your social media

Convertcart Pro Tip 💡

Bite-sized quotes that highlight a benefit experienced by a customer work well.

Here’s an example from the mobile site of Dollar Shave Club.

Dollar Shave Club customer testimonial on mobile site

11. Apply infinite scrolling to improve mobile experiences

You already know infinite scrolling is instinctive, especially on mobile and touchscreen devices.

But in order to increase mobile conversion rate through this tactic, make sure to:

✔ Implement a “load more” button every few scrolls

✔ Mention the no. of results at the top of the page on listings pages

✔ Feature a sticky “back to the top” button at the bottom of the page

You may want to read: Does infinite scrolling kill conversions? Here's what we found

**12. Answer “what’s in it for me?” quickly**

Most mobile users are trying to answer a really simple but important question quickly.

“What’s in it for me?”

And that’s why they may look at you or up to you to reinforce that belief around self-perception they hold.

Consider ow users think in their heads while assessing a brand:

I believe only in natural ingredients hence I want that aloe vera soap.

I’m a vegan so I’m going to get that cruelty-free skirt.

So your brand & product differentiation has to feature right after the first scroll, if you don’t want to lose their attention.

Convertcart Pro Tip 💡

Highlight product and brand related benefits.

Here’s a look at how Warby Parker achieves this within the first fold on their homepage to increase mobile conversion rate:

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Other ways you can do this include:

✔ Talk clearly about brand values—and how that impacts shoppers in turn

✔ Use benefit call-outs to draw attention to product categories—check out how ingeniously Bellroy does this to enhance mobile eCommerce conversion rate:

Bellroy offers advantages to draw attention to their product categories and improve mobile conversion rate

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13. Don’t cause friction through buying nudges

psychological triggers like urgency make mobile customers pay attention

Convertcart has noticed urgency and scarcity as the two main psychological triggers that seem to get mobile shoppers to act right away.

FOMO on something good is what will get them to take action right away.

Use the following friction-free buying nudges to increase mobile conversions:

✔ Add ‘trending now’ or ‘fast-selling’ tags to popular products

✔ Display live sales notifications or how many people are currently viewing the product (use this as microcopy and preferably in a different color than the rest of the text)

✔ Include star ratings if you’re recommending products through exit intent pop-ups

✔ Feature your brand tagline at appropriate junctures—this is what Beardbrand does and we think it’s a great nudge for the early customer in the funnel:

Convertcart Pro Tip 💡

Always research your audiences before arriving on a nudge & blending it into your UX design.

14. Optimize UX for the thumb zone

Here are some statistics to keep in mind when you’re designing for the thumb zone on mobile:

- 75% of users touch the screen with one thumb

- Less than 50% use only one hand

- 10% hold their device with one hand and interact with the other

- 36% cradle their phones using the second hand for better stability

The idea here is to make the most frequent actions simpler and the most important clicks super accessible and effortless—to get your CRO for mobile right in this area, make sure to:

✔ Place the most prominent features (like the CTA) at the bottom of the screen

✔ Use horizontal scrolling with previous-next arrows for featured categories—where not more than 2 or 3 categories should be visible at a given time

✔ Mention the number of slides for header carousels (apply a dotted progress bar that keeps shifting with the slides—in any case it’s best not to have more than five slides)

Dose is a health & wellness D2C brand that ensures some of the most crucial actions like live chat nudge (and email list sign up) are all at the bottom without causing scrolling fiction for the user:

Dose non-intrusive live chat button UX design helps mobile eCommerce conversion rates

15. Go the Progressive Web App way!

PWAs enhance customer experience and leads to much improved mobile conversions

Progressive web apps have been proven to improve mobile conversion rates by as much as 36%—mainly because they can make a mobile site behave like a native app.

Here’s how a PWA approach can help you improve CRO mobile optimization:

✔ Use HTTPS to manage and maintain the safety of data stored within them

✔ Eliminate risks of security breaches, snooping, content tampering, and other illegal activity

Alibaba built a PWA that improved its mobile conversions by 76% and their team observed a steep increase in the re-engagement rate as well as their iOS and Android monthly active users.

Similarly, Pinterest rebuilt its mobile website as PWA, increasing site engagement to 60%.

Convertcart Pro Tip 💡

Dive into analytics to decide if you need a PWA after all

Do you have fewer conversions on mobile than desktop?

Are you visitors dropping off and not returning?

If you answer yes, it’s time to build a PWA!

Explore tools like Magento PWA Studio, ScandiPWA, PlobalApps, Tapcart, and Shopgate to get started in just a few days.

Do check out: eCommerce Website Design: 17 Conversion-Boosting Principles

16. Decide your design route based on your conversion goals

deciding on the right design can help you improve your mobile eCommerce conversionso

After Google’s update on responsive design to make websites mobile-friendly, eCommerce brands scrambled to review their mobile experiences and not lose out on traffic.

While the update helped brands improve experiences, a debate arose as well on whether mobile websites should be responsive or adaptive.

Here’s what we think: opt for either based on larger goals.

For example, if you’re building a massive third-party aggregator site with countless products and categories, using responsive design would make sense.

However, if you’re looking to ramp up your existing eCommerce store to enhance mobile CRO, adaptive would make more sense. Adaptive is also considered a game changer if a faster loading speed is goal you’re working with.

Convertcart Pro Tip 💡

If you have an *exclusive* loyal customers only event coming up, and want to design a microsite for it, we suggest you use responsive design, because it’s faster to implement and easier to launch.

You might also like: Magento Checkout Customizations: 11 Intelligent Conversion Strategies (+ Product Page Tactics)

17. Use cues that take shoppers closer to buying

When it comes to getting your mobile UX right, a lot depends on how you feature your visual cues.

For example, if shoppers add a product to cart and are not notified, they may add it multiple times and then find a shocker when they go to the cart page.

To improve eCommerce conversion rate on mobile, the following visual cues need to be easily spottable:

✔ Image labels—the trick is to keep them visible but not make them gaudy.

✔ Limited time prompts—across the mobile site, they need to be visible enough to be acted upon—Wayfair does this really well on their “flash deals” category page:

Wayfair urgency nudges help in mobile CRO

✔ Live chat button—it’s not just important to feature this across all high-intent pages but to put it against a contrasted color that amplifies its presence.

✔ Confirming CTA action—making it interactive with a hover-over effect and changing the display CTA text when shoppers add-to-cart.

eCommerce brand Brompton Bikes goes an extra step to make their live chat button vibrate subtly for 3-4 seconds after a visitor lands up.

Convertcart Pro Tip 💡

While designing visual cues, always account for micro-moments.

For example, some sites show a burst of confetti when a visitor enters their email ID successfully to get a discount on their first purchase.

You'd also love to read: eCommerce Email Mobile Optimization: 35 Guidelines For Store Owners

18. Prioritize readability to improve mobile eCommerce conversion rate

16 pixels—that’s the ideal font size for mobile screens.

A smaller font will interrupt readability and visitors will have to pinch and zoom to read.

Also, understand what different systems consider the ideal font size. For instance:

Material Design’s default font size is 16px Roboto and secondary font size is 14px
iOS’s default font size is 17px SF Pro and secondary font size is 15px

Additionally, try to limit the use of multiple font families and sizes.

Too many fonts and just leads to a messy website layout and a confusing reading experience.

Here’s a quick checklist for improved mobile readability:

✔ Legible font sizes

✔ Adequate line spacing

✔ Microcopy needs to be direct and minimal

✔ The meaning behind headlines should be easily understandable

✔ Deeper topics need to be linked to separate pages

ConvertCart Pro Tip 💡

‍Put yourself in your buyer’s shoes.

Read your mobile website content on an actual device to understand text legibility.

19. Optimize images for higher engagement

Unless great product images load properly and people can view them fully, there’s no point.

And this is why what you do with your images have a lot to do with your mobile eCommerce conversion rate:

✔ Run mobile website speed tests to identify heavy pages

✔ Streamline the number of images displayed on mobile

✔ Enable lazy load to ensure your images don’t break

✔ Consider resizing your images to suit mobile dimensions

✔ Compress your images to less than 2MB in size

✔ Add ALT text so that in case images don’t load, shoppers can read the description

✔ Consider converting static/ permanent feature images to WebP format

Convertcart Pro Tip 💡

Make visuals occupy more space than text to convey information instantly

Remember that 65% of the world comprises visual learners.

Make your key visuals load faster

This inspires better top-down processing, which human beings naturally use to build more context before they accomplish a goal.

Ask the following questions to help you enable the right mobile CRO features for images.

Can shoppers pinch and zoom?
Are the thumbnails easy to tap?
And have you allowed easy swiping?

20. Create a compelling visual narrative

The typical mobile user isn’t interested in reading a lot, you’ll know what’s the next best thing to do.

Employ the help of powerful visuals to drive home the point of your brand and why it exists.

This is a surefire route to getting more mobile eCommerce conversions as well as micro-conversions.

Convertcart Pro Tip 💡

Ensure the narrative doesn’t take too many scrolls to be established.

In the following example, notice how well the new parenting brand Frida does it visually (with the help of limited text.)

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Use evocative language but keep it short.

Apart from using words that you know your mobile audience uses to strike better relatability, offer options like language translations.

21. Use UGC videos to influence

In 2019, 500 hours of video content was uploaded every minute.

For mobile users, video serves as a quick, timely and efficient replacement to textual information.

And because videos require just a one-tap action from users, they are preferred for their anytime-anywhere ease.

Combine video and the necessity for knowing how other people are experiencing a product, and you’ve got a winner.

Convertcart Pro Tip 💡

Make the video length snackable to improve your CRO for mobile.

Run UGC focused campaigns to gain more control over what users create and what you choose to feature.

Feature gifs or autoplay videos in later scrolls to avoid distraction

As soon a visitor lands up on your mobile homepage, an autoplay video or gif can be disorienting—especially when you want them to discover your products.

22. Have homepage recommendations carry primary CTAs

Online shopping cart abandonment rate anyway stands at 84% and average order value on desktop is at least $40 higher than on mobile.

So, enable shoppers to buy straight from the homepage and not wait to get into the category or product pages.

This means you’ll have to reduce the lag shoppers face to buy right away—Golde, for example, has been featuring their bestsellers and having them carry CTAs for a while now:

Golde homepage CTA to improve mobile conversion rate

Convertcart Pro Tip 💡

Enable multi-select and deselect for products with CTAs

Allow users to select multiple products at one go—to our earlier argument of helping your mobile shoppers be quick, this can be a great tool.

The minute they checkbox more than one item, you could perhaps have a common floating CTA button pop-up that says “Add to Cart”.

23. Drive mobile conversions through expert testimonials

Apart from your homepage, ensure your landing pages carry specific expert testimonials that can be used to drive credibility and existing benefit.

Placed appropriately, expert testimonials can also be beneficial on product pages.

Convertcart Pro Tip 💡

Have the testimonials section appear within a few scrolls.

Remember, the mobile user is usually short-on-time and is looking quickly to be convinced.

Also make the testimonial section be in service of the primary CTA.

24. Recommend products, but strategically

strategic product recommendations on mobile increases the likelihood of shoppers buying

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Though 92% of shoppers are influenced by product recommendations while making a purchase online, limited mobile space means you’ll have to think through recommendations carefully.

Here’s where you need to do to leverage this tactic to increase mobile conversion rate:

✔ Identify the pages that see maximum drop-offs—based on the content, add recommendation widgets to help shoppers explore without leaving the site

✔ Display trending products on high-performing pages—this way you can get your hero products to do the heavy lifting for your bottom line.

✔ Ensure the product recommendations don’t interfere with the shopping flow—recommendation pop-ups for example are a bad idea.

✔ Prioritize contextual recommendations—based on location, time of day, weather and even immediate activity.

Convertcart Pro Tip 💡

‍ Incorporate recommendation widgets at the bottom of the page for mobile shoppers—they tend to convert better.

25. Put them on the buying track with great descriptions

Add value to mobile pages and convince your visitors by answering the following questions through your product descriptions:

✔ What does the product do?

✔ What pain points does your product solve?

✔ Benefits of using the product, besides the obvious?

✔ Who uses the product?

✔ Why should I buy this product?

✔ Why should I trust your brand?

Convertcart Pro Tip 💡

‍Try and relate your descriptions to your target audience’s interests, hobbies or preferences.

This invariably improves mobile CRO.

Check out: How to write product descriptions for mobile: 27 proven ideas (with examples)

26. Optimize messaging for paid traffic

U.S. consumers spent $8.92 billion on retail websites on Black Friday 2021.

This means, most eCommerce stores run advertising campaigns to drive traffic.

When customers click an ad, scan a QR code, or swipe through a social media app, they come to the eCommerce store expecting to see relevant products and offers.

✔ Add banners with the marketing message and drive shoppers towards specific product categories

✔ Create product filters that match the occasion—for example, include party-wear, festive, gift-set, etc

✔ Match messaging to product descriptions

✔ Offer product bundling with discounts

You'll love reading: Convert More Paid Traffic—9 Strategies That Always Work(eCommerce)

27. Don’t interrupt experience with unwanted pop-ups

Pop-ups usually fill the entire area and block the users’ view and obstruct their experience—this is even more so for the mobile shopping experience.

Here are a few ways to ensure your mobile pop-ups are driving conversions:

✔ Optimize the size and resolution of your mobile pop-ups

✔ Ensure pop-ups take minimum screen space—some brands use expandable elements to show up full pop-ups

✔ Make sure the load time is shorter keeping in mind mobile networks

✔ Keep your copy straightforward—but interesting!

✔ Make it easy to dismiss the popup

✔ Use a contrasting color scheme

✔ Ensure the call to action button is intuitively clickable

✔ Don’t trigger the pop-up even before the visitor has shown exit intent

Convertcart Pro Tip 💡

Add a pop-up teaser with the offer title.

When clicked upon, it can expand to show the entire offer and relevant CTA.

28. Make checkout flows super simple

Since a majority of mobile drop-offs occur during the checkout stage, optimizing the checkout flow will help you increase mobile conversion rate.

Here are some of the strategies that have time and again proved to work:

✔ Reduce the number of steps in the checkout process

✔ Decrease the number of form fields

✔ Add a progress bar to checkout

✔ Offer a single-click checkout

✔ Reduce navigation and remove distractions from checkout

✔ Show all available coupons or applicable codes in the cart / mini cart itself

You might like: How do I increase my website’s checkout rate? (26 proven ideas)

29. Help customers resolve objections

Americans tell an average of 15 people if they face poor customer service.

On mobile, shoppers are used to quick solutions.

If they don’t find additional information such as return policies, material specifications, and more right away, customers have to hunt up information that might lead them to a competitor’s website.

Here are a few ways to improve customer service & feedback-taking:

✔ Add a general faqs page or a section to product pages relevant to the product

✔ Add a non-intrusive and sticky chat widget that is color-coded in alignment with the rest of the page

✔ Introduce quick star rating or feedback forms after completing the checkout process

✔ Highlight crucial microcopy in a different color

30. Enable auto-fill on forms

Since devices such as smartphones and tablets have smaller screen space, a single-column form design makes more sense.

Also consider using auto-complete or auto-fill from their saved browser cookies. (To tap into a cookie-less future, read.)

Research shows customers complete forms 30% faster when they use auto-fill.

Along with auto-fill, here are a few more steps to get your mobile forms to bring in conversions or micro-conversions:

✔ Choose between radio buttons, dropdowns and checkboxes based on the goal of the form

✔ Use label text that actually guides shoppers to fill the right way

✔ If you have a multi-step form, make it clear with a progress bar

31. Ditch the ‘back’ button

On mobile devices, when shoppers press the back button, they expect to go back to the previous page.

For instance, a shopper’s path was “product list > product page.

As opposed to this, when a shopper hits Back, they're often taken back to the product listing page but without the filters applied.

This means the shopper has to apply the filters again, interrupting the shopping experience.

A better option is to enable ‘previously viewed products’ if CRO mobile optimization is your goal.

A “previously viewed” functionality allows shoppers to see their recent history, minimizing the use of the “back” button or the need to repeat searches.

32. A/B Test on priority

Eliminate guesswork and increase mobile conversions with A/B testing.

ConvertCart has worked with many eCommerce stores to A/B test their mobile websites and increase conversions.

Create an effective A/B plan for mobile websites by addressing the following:

✔ Include different variables and try not to change the variables often.

✔ Set a duration of more than a month for in-depth analysis—even if the results don’t look positive, don’t be hasty and change the plan immediately.

✔ Don’t discard negative results–hey tell you what you are doing wrong and steer you in the right direction.

✔ Set actionable goals—while more sales are your priority, decide on an achievable number.

Before you leverage the mobile commerce surge...

Know that 98% of visitors who visit an eCommerce site—drop off without buying anything?

Why: user experience issues that cause friction for visitors.

And this is the problem ConvertCart solves.

We've helped 500+ eCommerce stores (in the US) improve user experience—and 2X their conversions.

How we can help you:

Our conversion experts can audit your site—identify UX issues, and suggest changes to improve conversions.

ConvertCart

500+ brands across 35 countries, including Everlast, USA Hockey, American Heart Association use ConvertCart to boost traffic-to-sales conversion rate—without having to break the bank.

32 Ways to Increase eCommerce Mobile Conversion Rate in 2024

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