How To Optimize Your Images For Visual Search: 20 Proven Ideas

“The future of search will be about pictures rather than keywords.” — Pinterest CEO, Ben Silbermann

Jump to: 20 Visual Search Optimization Ideas for your eCommerce Store

The primary purpose of visual search in eCommerce is to make life easier for your customers. 

Hence, before you start optimizing your site it’s important to understand how your customers are adopting visual search. 

Intent Lab’s research throws some light on the effect online visual search has on customers. Here are their key findings:

• 36% of customers have used visual search and 59% of them prefer visual search over text search.
• Mobile is also the preferred device for conducting a visual search with over 53% of customers using it primarily.
• In terms of shopping activities, product comparison is the action that visual search helps the most in—as per 41% of customers.
  

Thus, placing yourself in the customer’s shoes and analyzing the results they want to achieve through visual search can help align your visual product search optimization.

Google’s case study also reveals how eCommerce businesses taking a customer-first approach can get the best out of visual internet search.

In Google’s example, CCC Group boosted their conversion rates by 4x, in comparison to text search—after adopting visual search.

In the words of Michal Pachnik, the head of eCommerce campaigns and mobile apps at CCC Group: “We found that consumers who use visual search are more likely to add products to their basket and buy them than those using a traditional keyword search.”

The likes of Google and Pinterest Lens have made it even easier for shoppers to find their desired products and complete the transaction. 

Once you’re aware of what customers are looking for, you can optimize your site accordingly to cater to those needs through your visual search results. 

Takeaways: 

• Optimize your product inventory for visual search to get your products indexed by Google and Pinterest Lens
• Choose which site optimizations you’ll need to do based on customer visual search data for your site (more on this in the next section)
• Choose a visual search tool that can help you achieve your goals (find the list of tools here)

20 Visual Search Optimization Ideas for your eCommerce Store

1. Invest in Professional, High-Resolution Product Photography
2. Utilize Lifestyle and Contextual Imagery
3. Feature Multiple Images
4. Incorporate Product Videos and 360° Views
5. Employ Descriptive and Keyword-Rich File Names
6. Optimize Image File Sizes for Fast Loading
7. Implement Modern Image Formats
8. Format Image Dimensions
9. Craft Detailed and Keyword-Optimized Alt Text
10. Implement Comprehensive Product Schema Markup
11. Utilize ImageObject Schema Markup
12. Tailor Images for Chatbots and Conversational Commerce
13. Ensure Mobile-Friendliness and Responsive Design
14. Consider Implementing On-Site Visual Search Functionality
15. Implement Lazy Loading
16. Geotag Images for Local SEO Boost
17. Leverage User-Generated Visual Content (UGC)
18. Align Visual Content with Voice Search and AI Assistants
19. Create Image-Based FAQ Sections with Visual Aids
20. Test Your Images Regularly

1. Invest in Professional, High-Resolution Product Photography 

If you're wondering how to optimize your images for visual search, it all starts with crisp, high-quality product photos.

Start with killer product photos. Here's why it matters:

✅ Clarity is key: Visual search engines love clean, well-lit images. The clearer your photo, the easier it is for tools like Google Lens or Pinterest to recognize and match it to user queries.

✅ Minimal backgrounds: Keep it simple. Busy backgrounds confuse algorithms and distract shoppers.

✅ Highlight the details: Zoom in on textures, materials, or features that make your product stand out.

✅ Consistent style: Uniform image styles across your site create trust and keep your brand looking polished.

Quality images make your store look good, boost discoverability, and drive more clicks through visual search.

2. Utilize Lifestyle and Contextual Imagery 

Research found that only 1.5% of product photos had lifestyle or contextual elements in them.

Allow us to explain. Imagine a customer using visual search to find a home décor product. Among 2 images, one is of the product against a white background, and the other is placed in a room inside a house. 

Which one do you think the customer will relate to more? No doubt the second one! 

Customers using visual search are usually those on the purchasing stage of the eCommerce funnel. 

Hence, using contextual, real-life images that help them visualize the product will help close the deal better. 

How to optimize your images for visual search using contextual imagery: 

✅ Show products in action: Help visual search engines (and your customers!) understand how your product fits into real life. A cozy sweater looks even better when worn in a winter setting.

✅ Give a sense of scale: It’s hard to tell how big or small something is on a white background. Placing it in context, like a lamp on a nightstand, adds helpful visual clues.

✅ Boost relatability: People connect with products they can imagine using. Lifestyle photos create emotional appeal and increase engagement.

✅ More data for search engines: Contextual elements help AI identify themes and uses, boosting your visibility in visual search results.

✅ Perfect for platforms like Pinterest and Google Lens: These tools thrive on real-world visuals, making your contextual shots a huge asset.

3. Feature Multiple Images Per Page

As per research, brands use an average of 8 product images per page.

To come up in the visual search results, using multiple images is a great tactic. 

This is because the more images and the better they are indexed by eCommerce search algorithms, the easier it will be for your customers to find them through visual search. 

If you haven’t been taking this too seriously yet, here’s why you should care:

• It’s good for the user experience. Customers want to see products from different angles. 
• Google considers it to be a ranking factor and puts a lot of emphasis on it. So, if you add multiple keyword variations into each image, it’ll help them rank better. 

‍

How to optimize your images for visual search by using more images, but smartly: 

✅ Multiple angles = more accuracy: Front, back, sides, close-ups, give visual search engines the full picture. The more angles, the better AI can recognize and categorize your product.

✅ Highlight key features: Got a hidden pocket, unique texture, or adjustable strap? Show it off with a dedicated image.

✅ Improve customer trust: Multiple images reduce doubts and returns by helping shoppers know exactly what they're buying.

✅ Feed the algorithm more data: Each image adds context, keywords (through file names and alt text), and visual cues that improve your search visibility.

4. Incorporate Product Videos and 360° Views

Visual search results aren’t limited to images only. 

It can incorporate several multimedia options, such as videos and 360° views. 

In fact, videos are 1.2x more effective in reducing browse abandonment by helping in product evaluation, which brings them closer to actually buying the product

Here’s how to optimize visual search with multimedia:

✅ Bring products to life: While static images are great, videos and 360° spins give a dynamic, real-world view that helps customers truly see the product.

✅ Boost visual search accuracy: Visual search engines use every frame and angle to better understand your product, increasing your chances of showing up in search results.

✅ Answer unspoken questions: Videos show movement, functionality, and size in action, reducing friction and building buyer confidence.

✅ Keep shoppers engaged: Longer interaction times signal relevance to search algorithms, helping you rank higher.

✅ Mobile-friendly magic: With visual search growing on mobile, interactive media is a game-changer for thumb-stopping content.

Visual search examples: 

You can experiment like home decor brand Ethan Allen with 360° product videos to entice their customers. 

‍

This is how BoConcept creates an engaging video catalog to enhance the customer journey. 

5. Use Descriptive and Keyword-Rich File Names 

Old thought: Keyword research impacts SEO. 

New thought: Keyword research also impacts visual search. 

This again boils down to Google rankings. 

The better keyword research you do, the better your product descriptions include the right search queries, the higher the chance for your images to appear in visual search results.

Here’s how to optimize your images for visual search by implementing SEO:

✅ Ditch the random numbers: “IMG_1234.jpg” tells search engines nothing. Rename it to something like “handwoven-cotton-tote-bag.jpg” for better recognition.

✅ Add natural long-tail keywords: Think like your customer. They're not searching “bag”—they're typing “vegan-leather-crossbody-bag-for-travel.jpg”.

✅ Be descriptive and helpful: File names should describe exactly what’s in the photo, like “handmade-ceramic-tea-cup-with-lid.jpg”.

✅ Use hyphens for clarity: Hyphens act like spaces for Google. Stick to “gold-dangle-earrings-for-women.jpg”, not a jumbled mess.

✅ Think product + use case: Combine the item and its purpose: “waterproof-hiking-boots-for-snowy-trails.jpg”. That’s SEO gold.

✅ Use Google autocomplete: As per Google’s guidelines, popularity and freshness are key factors for auto-complete. So hit the search term on image search and see which ones Google suggests—they’re sure to have volume. (Note: Don’t forget to search for them in incognito mode to get unbiased results.)

Visual search example:

This is what Biossance uses for its product description. See how they use it, along with related keywords such as squalane oil, naturally, into the copy.

6. Optimize Image File Sizes for Fast Loading

Compress images without losing quality to improve page speed and user experience.

You already know the problem with big images: they take a long time to load, hampering the user experience. 

A site that loads slowly overall hurts your SEO.

Ultimately, this will affect your Google rankings and reduce the chance of coming up in visual search results. 

The solution is image compression, but done the right way. 

Here’s how to optimize visual search with file size compression:

✅ Use vector formats whenever possible: Formats like SVG are resolution-independent, meaning they stay crisp on everything from mobile screens to 4K displays. Perfect for logos, icons, and scalable product illustrations.

✅ Minify your SVGs for faster load times: Clean up those files with tools like SVGO and reduce unnecessary code. Then, enable GZIP compression on your server to keep your SVG assets light and lightning-fast.

✅ Spot incorrectly sized images with Google Lighthouse: Oversized images can drag your page speed down. Use Google Lighthouse to audit your site and catch any bloated image files.

✅ Resize efficiently with ImageMagick: Tools like ImageMagick help you resize, compress, and convert images in bulk. Make sure your images are sized just right for each display type, without sacrificing clarity.

7. Implement Modern Image Formats 

Choosing the right image format can help you maintain the right quality for your product images. 

You can choose between vector and raster graphics. 

Pros of vector format: They are ideal for images with geometric shapes, such as icons or logos. They also work well with high-resolution screens. They offer sharp results for every resolution and zoom setting. 

Cons of vector format: They don’t do well for scenes with too much detail, such as photos. 

Pros of raster format: They are zoom and resolution-independent—hence adaptive for most settings. They depict complicated scenes well. 

Cons of raster format: They become blurry, and the pixels burst when they are scaled up. You may need to save them multiple times at different resolutions to get the optimum result. 

Verdict: Use vector images wherever possible. In case you’re using raster images, use responsive ones.  

Here’s a guide to the common raster image formats:

‍

Here’s how to improve visual search with file format optimizations:

✅ Use vector formats (like SVG) wherever possible: These are perfect for logos, icons, and graphics that need to stay razor-sharp across all screen sizes. Vector files are lightweight and scale beautifully without losing quality, making them ideal for visual-first SEO.

✅ Use raster images for high-resolution product photos: For rich, detailed product shots (especially in fashion, home décor, or food), go with raster formats, but be smart about which one.

✅ Choose WebP over older raster formats: WebP images offer up to 35% smaller file sizes compared to JPEG or PNG, with little to no quality loss. This leads to 10%+ faster page loads, and that directly improves user experience and your search rankings.

✅ Make images responsive for all devices: Create multiple sizes of each image to serve the best-fit version depending on screen size and resolution. This reduces load times without compromising quality.

✅ Use srcset and sizes in HTML: Help browsers load the perfect image for every device by implementing srcset and sizes attributes, boosting both UX and SEO.

8. Pick The Image Dimension Carefully 

Proper dimensions help your images load faster, look better, and perform better in visual search. 

It’s like dressing your product in its best outfit; every pixel matters.

Working with Scalable Vector Graphics (SVG), an XML-based visual format for rendering two-dimensional graphics, is advantageous since it saves you from loading unnecessary data.

Again, pixel dimension is an important aspect. 

For smaller images, the file size won’t seem much, but for larger images, it can shoot up exponentially. 

Here, take a look: 

Here’s how to improve visual search with image dimension optimizations:

✅ Stick to standard aspect ratios: Images that are too wide, too tall, or oddly cropped can confuse visual search engines. Go for clean formats like 1:1 (square), 4:3, or 16:9 where possible.

✅ Optimize for thumbnails and zoom: Use image dimensions that balance speed with quality—think 1000x1000px or higher for product clarity without slowing your site.

✅ Consistent sizing = cleaner UX: Uniform image dimensions across your product listings make your store look polished and professional. Bonus: Search engines love consistency.

✅ Responsive is key: Format images to look great on both desktop and mobile. With so many visual searches happening on smartphones, your mobile visuals need to shine.

✅ Avoid distorted or stretched images: Distortion not only hurts aesthetics but can also reduce visibility in visual search for fashion items, home decor, and other visually heavy products.

9. Craft Detailed and Keyword-Optimized Alt Text

Image Alt text is your behind-the-scenes SEO superhero, helping both humans and search engines understand your visuals better.

Here’s how to optimize your images for visual search with alt-txt:

✅ Describe the image, not just the product: Use detailed, descriptive alt text like “handmade-leather-backpack-for-women-in-brown.jpg” instead of just “leather-backpack.jpg”.

✅ Incorporate long-tail keywords naturally: Alt text is prime real estate for long-tail keywords. Try “best-coffee-mug-for-office-ceramic-16oz.jpg” to catch those specific search queries.

✅ Be specific and helpful: A good alt text doesn’t just describe what’s in the image—it adds context. For example, “blue-wool-scarf-with-fringe-for-winter-wear.jpg” is more informative than just “scarf.jpg”.

✅ Avoid keyword stuffing: Use keywords, but keep them natural. Search engines appreciate it when alt text makes sense for the image, not when it’s crammed with excessive phrases.

✅ Provide image context for accessibility: Alt text is also essential for accessibility. Descriptive, clear text makes sure visually impaired customers and search engines can fully engage with your images.

10. Implement Comprehensive Product Schema Markup 

As per Google’s guidelines, adding the relevant markup to images can help in their identification. 

For example, if you add the recipe markup, this is how it’ll come up in visual search results:

This is how images with a product markup come up: 

‍

Following Google’s product markup guidelines, you can earn yourself a place in the rich results. 

It’ll also help Google to offer detailed product descriptions that can attract potential customers. 

You can use the product markup both for single product pages and aggregator pages for a single product. 

Here’s how to optimize your images for visual search with product schema markup:

✅ Add product markup to your product images: This tells Google exactly what your image represents. When customers search visually for items like “organic bamboo toothbrush 4-pack with case”, properly marked-up images can show up directly in Google’s visual search results.

✅ Keep your product info fresh: Make sure your markup includes up-to-date data like price, stock status, shipping info, and even price drop alerts. Google loves real-time accuracy, it can boost how your products appear in rich snippets and visual searches.

✅ Use the Structured Data Testing Tool: Before you hit publish, run your markup through Google’s Structured Data Testing Tool to catch errors and make sure everything’s in tip-top shape.

✅ Monitor performance with the Rich Results report: Head to Google Search Console and check out the Rich Results or Rich Cards report to track how your schema is performing. You’ll see clicks, impressions, and any issues that might be holding your product visuals back.

11. Utilize ImageObject Schema Markup

What is ImageObject schema?  

It’s a way to tell search engines exactly what your image is about. 

Think of it as giving Google, Bing, and other engines a detailed caption to understand your product.

Here’s how to optimize your images for visual search with Image Object schema markup:

✅ Boost visibility in rich results: When you add ImageObject schema to your images, they can appear in rich snippets, which means more visibility in search results. For example, products might show up with price, availability, and ratings directly in the search results.

✅ Help search engines index your images better: Schema makes it easier for search engines to categorize your images and connect them with relevant queries.

✅ Speed up image discovery: Google and other search engines will index your images faster, increasing the chances of them showing up in visual search results.

✅ Use detailed attributes: Include important info like image URL, caption, dimensions, and copyright, this helps engines understand context and relevance.

12. Tailor Images for Chatbots and Conversational Commerce

50% of customers are dissatisfied with their chatbot experiences. 

Their primary concerns are slow response speed (59%), inability to understand the context (51%), and low accuracy of solutions (44%). 

The solution: visual bots. 

The chance of a solution to the customer’s problem depends on two things: the customer’s ability to describe their problem and the bot’s ability to resolve it. Both have limitations of their own. 

The customer is limited by text to explain their problem, and the bot is limited by a specific set of words and phrases. 

Visual bots help solve these problems. These AI-driven tools don’t read the problem but see it. There are already takers in the eCommerce industry. 

Here’s how to optimize your images for visual search with conversational commerce:

✅ Use on-brand imagery that represents your voice: Your chatbot is often the digital face of your brand. Make sure the images it uses align with your tone, style, and color palette. Consistency builds trust and recognizability.

✅ Keep visuals simple and clean: Chatbots typically display images in compact formats. Use clear, uncluttered images with minimal background noise so they still look sharp in small spaces. Think product focus over a busy background.

✅ Stick to natural, authentic visuals: Avoid overly filtered or artificial images. Customers trust brands more when images feel real and relatable, especially in a conversational interface.

✅ Match human models to your target demographic: If you’re showing lifestyle shots through the chatbot, make sure the people featured reflect your customer base. Selling youth apparel? Showcase models in the right age group for relatability and conversion.

✅ Optimize for mobile-first previews: Since many users engage with chatbots via mobile, ensure your images are optimized for mobile resolution: fast-loading, responsive, and visually digestible at smaller sizes.

Visual search example:

Levi Strauss & Co. launched their AI-based chatbot, Virtual Stylist, both available on their website and Facebook Messenger. 

It offers personalized sizing recommendations to customers by asking relevant questions such as:

- How would you like your jeans to fit through your hips and thighs?

13. Ensure Mobile-Friendliness and Responsive Design

A seamless mobile experience is a must in today’s mobile-first world, especially for visual search. 

Here’s how to optimize your images for visual search with responsive design:

✅ Focus on mobile-first design: Make sure your images are optimized for quick load times on mobile devices, as mobile users are the most likely to engage with visual search.
✅ Prioritize image compression for mobile visitors: Use responsive image formats like WebP for faster load times without compromising quality.
✅ Implement adaptive image sizes: Use the picture element in HTML to define image sources for different screen resolutions, ensuring the best version of an image loads based on the user’s device. This way, users get crystal-clear visuals without slowing down load times.
✅ Test for touch-friendly design: Ensure that images are easy to tap and navigate on smaller screens, with sufficient spacing between clickable areas.

14. Consider Implementing On-Site Visual Search Functionality

On-site visual search is an essential tool for today’s shoppers. 

Here’s how to optimize your images for visual search with functionality: 

✅ Add an image-to-search button: This allows users to upload their images directly to search for similar products. Make the button prominent, it should be easy to find for users who want to use the visual search tool.
✅ Incorporate AI-powered image recognition: Using machine learning to detect product features (e.g., color, size, texture) can enhance accuracy in search results, showing products based on real-life features that users upload.
✅ Offer filtering options: Let users narrow down visual search results by categories, sizes, or colors. This helps guide them to exactly what they’re looking for, especially in larger catalogs.

15. Implement Lazy Loading

Lazy loading ensures that your images only load when needed, improving user experience and speed. 

Here’s how to optimize your images for visual search with lazy loading:

✅ Use a native lazy loading attribute: For simplicity, add loading="lazy" to your image tags. This built-in feature is supported by most modern browsers and ensures images only load when visible on the screen.
✅ Lazy load background images: Often, background images (like banners or sliders) are skipped in lazy loading setups. Ensure these are lazy-loaded too by using JavaScript libraries like lazysizes.
✅ Test and measure performance: Use tools like GTmetrix or WebPageTest to analyze the impact of lazy loading on your page load speed. Test across different devices to ensure it works as expected and doesn’t negatively affect user experience.

16. Geotag Images for Local SEO Boost

Geotagging images is a smart strategy for local SEO, especially if you have a physical store or target a specific region. 

Here’s how to optimize your images for visual search with local SEO:

✅ Embed location data: Use tools like GeoTag to add geolocation metadata directly to your images, helping search engines understand where your products are located.
✅ Optimize for local long-tail keywords: Include phrases like “handmade leather wallet in New York” or “organic skincare products in San Francisco” in your image captions, alt text, and file names to improve local discoverability.
✅ Tag images in Google My Business: Regularly upload images with geotagged metadata to your Google My Business profile to enhance local search visibility and improve local search rankings.

17. Leverage User-Generated Visual Content (UGC)

UGC is not just valuable for social proof but is also a powerful SEO tool. 

Here’s how to optimize your images for visual search with UGC:

✅ Create UGC-centric campaigns: Start a contest or hashtag campaign encouraging customers to share their photos. Incentivize participation with discounts or social media shout-outs to boost engagement.
✅ Incorporate UGC into product pages: Include real customer photos alongside your products to show them in authentic, real-life settings. Tag the photos with keywords and create an organized gallery for each product.
✅ Make UGC shareable: Add social media buttons that allow users to easily share their images on platforms like Instagram, Pinterest, or Twitter. This helps amplify the reach of your brand.

18. Align Visual Content with Voice Search and AI Assistants

As voice search is on the rise, optimizing for it is crucial. 

Here’s how to make sure your images are optimized for voice queries:

✅ Use conversational alt text: Alt text like “What does a red leather handbag look like?” mimics the way people talk to their voice assistants, making your content more discoverable in voice-driven searches.
✅ Answer direct questions in your image captions: For example, “How do I style this denim jacket?” or “What size is the sweater on the model?” will align with voice queries and drive image + voice search interactions.
✅ Leverage structured data: Include voice-search-optimized metadata in your product descriptions, ensuring your images show up in voice assistant search results (Siri, Google Assistant, Alexa).

19. Create Image-Based FAQ Sections with Visual Aids

FAQ sections with visual aids provide a more interactive, user-friendly experience. 

Here’s how to optimize visual search with visual FAQs:

✅ Visualize common customer queries with product shots: Answer questions like “What size should I get?” with a model photo showing size variations to visually guide users through their decision-making process.
✅ Use step-by-step visual guides: For more complex products, break down assembly or usage steps with clear images or infographics. This will not only help users but will also attract search engines looking for helpful, visual content.
✅ Organize FAQs by topic: Ensure each FAQ is easily discoverable by organizing it by product category. For example, a section just for sizing or a section for specific use cases (e.g., “How to care for wool garments”).

20. Test Your Images Regularly

Testing your images ensures they’re performing optimally across search engines and user experience metrics. 

Here’s how to optimize visual search with image testing:

✅ Run regular audits: Use Google Search Console to track image search traffic and identify potential issues, such as missing alt text or slow-loading images.
✅ Test different image formats: WebP vs. JPEG, and check how they perform on various browsers and devices for compatibility and speed.
✅ Use heatmaps and A/B testing: Track user interaction with different image types (e.g., lifestyle shots vs. clean product-only images) to see which visuals generate more clicks and conversions.

4 visual search tools to transform your customer’s shopping experience

If you want to stay ahead of your competitors, it’s time to invest in a visual search marketing strategy. 

Here’s a list of 4 tools that can help your get started: 

Vviinn

Why to use: 

• Removes shopping barriers such as complex navigation or irrelevant text search and replaces it with a visual search that helps land more accurate results
• Offers better product recommendations and helps boost click-through rates. 
  

Features to look out for:

• Image search directly from the gallery or a social media link
• Offers personalized product recommendations based on material, color, and textures

Slyce.it

Why to use: 

• Offers visual search services based on categories—industry, use cases, and tech
  

Features to look out for:

• Object recognition to analyze user-generated images
• Print recognition to scan retailer catalogs, packaging, labels, etc. 
• Barcode and QR code scanning

Syte.ai

Why to use: 

• End-to-end product discovery platform that offers a complete shopping experience for customers
  

Features to look out for:

• A visual discovery suite to take customers right from browsing to purchase—with image search and complementary product recommendations
• A hyper-personalization suite to boost conversions with relevant recommendations based on customer behavioral data and AI
• A searchandising suite to improve navigation and product discovery by enriching product descriptions and enabling deep tagging

Vue.ai

Why to use: 

• A complete digital customer experience management platform offering end-to-end automation 
• Offers specific use cases for retailers such as creating personalized shopper journeys, AI styling and outfitting, email and push notification personalization, and personalized listing pages
  

Features to look out for:

• Content management solutions such as product tagging, taxonomy management, and image quality moderation
• Customer experience management solutions such as eCommerce site personalization including personalized search
• Retail automation solutions such as product photography automation, site merchandising, and virtual dressing room experiences

Have you given visual search a thought or are you already implementing it for your store?

eCommerce Visual Search - FAQs 

1. Why should you optimize for visual search?

Optimizing for visual search is essential because it enhances user experience and enables customers to search for products by simply using images. With the rise of mobile shopping, visual search allows customers to upload or take pictures of items they want to find online, making it faster and more intuitive. This improves conversion rates and customer satisfaction as shoppers are more likely to find exactly what they’re looking for without needing to input specific keywords. It also provides your brand with a competitive edge in a rapidly evolving digital shopping environment.

2. How important is visual search SEO?

Visual search SEO is becoming increasingly important as the online shopping experience shifts toward a more image-driven interface. Search engines like Google and platforms like Pinterest have integrated visual search features, allowing consumers to search and discover products based on images rather than keywords. By optimizing your images for visual search, you're positioning your eCommerce site to be discovered in this growing segment. Higher visibility and better user engagement often lead to increased traffic and higher sales conversions, making it a crucial aspect of modern SEO.

3. What are common mistakes to avoid when optimizing for visual search?

When optimizing for visual search, avoid these common mistakes:

• Ignoring mobile optimization: Since most visual searches happen on mobile devices, failing to optimize for mobile users can lead to poor user experiences.
• Overloading with too many images: Too many large images can slow down your page load time, negatively impacting your SEO and user experience.
• Neglecting alt text and image metadata: Forgetting to add relevant alt text or properly naming your images makes it harder for search engines to crawl and index your content effectively.
• Not utilizing schema markup: Without structured data (like ImageObject schema), your images may not show up in rich search results, missing out on valuable visual traffic.

4. Is visual search the future of eCommerce?

Visual search is certainly poised to play an increasingly larger role in the future of eCommerce. As technology advances, visual search will likely become a standard feature for online retailers, offering consumers an intuitive and engaging way to find products. By adopting and optimizing visual search now, eCommerce brands can stay ahead of the curve, enhance customer satisfaction, and drive higher sales.

2X Your Revenue Through Better Search Experience

98% of visitors who visit an eCommerce site—drop off without buying anything.

Reason: User experience issues that cause friction for visitors.

And Convertcart solves for exactly that.

We help eCommerce brands optimize their websites to boost their conversions.

We've helped 500+ eCommerce stores (in the US) improve user experience—and 2X their conversion rate.

How do we do this?

Our conversion experts can audit your site—identify UX issues w.r.t search, and suggest changes to turn more of your visitors into customers.